“Taking control over Brand You online requires that you are active, otherwise other people will define the image of you,” writes MediaCulpa’s Hans Kullin.
“By using different types of social media you can influence your own brand because many web 2.0 services like blogs and micro blogs rank very high in a Google search. Already back in 2005 I noticed that journalist blogs trump articles in traditional media – an entire career on a newspaper can’t match the high rank of a personal blog.”
Here Kullin takes a look at the positioning of his own name on Google and asks for additional advice from SEO experts.
Tags: blogs, brand you, google, hans kullin, journalist, Media Culpa, micro blogs, seo, social media