The government has launched the first few web-pages which will in time form its online media centre for the 2012 Games, giving the press a “single point of access for all government-related news stories”.
Content offered on the pages will include background information, logistics information and an image library. In a press release, culture secretary Jeremy Hunt, who has responsibility for the Games, said:
With London 2012 set to be the biggest media event in history, the UK Government is doing all it can to ensure the world’s media have everything they need.
Delivering an outstanding Olympic Games is not just about building world class facilities and infrastructure; it’s also about making sure the media can bring the sporting, cultural and human interest stories to homes across the world as quickly as possible.
These pages, plus the Government Olympic Communication Media Centre next year, will play crucial parts in making this Games the easiest to access for the media and their audiences. Between now and the start of the Games we will continue to work with media partners to ensure we’re doing all we can to meet their needs.”
The pages went live yesterday (24 October) and journalists can now sign-up and subscribe to the news alerts at www.culture.gov.uk/2012newsroom.
Tags: 2012, culture media and sport, media accreditation, Olympics, olympics journalism, PR, press relations, sport