Tag Archives: mainstream media organisations

Online Journalism Blog: #skypic – how one Twitterer got Sky to pay for his Twitpic

Really good round-up from Paul Bradshaw on the Online Journalism Blog of the case of Joe Neale, whose photo of a crime scene at Waterlook station was used by Sky News after Neale posted it to Twitter.

Neale’s picture, which he submitted via Twitpic, was used by Sky for the story a couple of weeks ago without his knowledge.

Using Twitter to raise the issue – and maintain pressure on Sky – and backing himself up with TwitPic’s terms of service, Neale has now been contacted by Sky, who have agreed to pay for use of the image.

Fascinating to see Neale’s correspondence with Sky in the open via Twitter/the use of the service to campaign. The ultimately positive response from the Sky News Online team is also interesting and counter to the original act of using the photo – which suggests that mainstream media organisations still see social media as a free pool of content – as a comment on the OJB post suggests.

Full post at this link…