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#Podcast – Tumblr lessons from NME and The Times

News outlets have been experimenting with Tumblr blogs for the past two or three years.

One of the first to try a Tumblr was Newsweek. In 2008 the title’s projects editor, Mark Coatney, was attracted by the average age of Tumblr users being 24; at that time the average age of the Newsweek reader was 57.

Two years ago Tumblr offered Coatney a job and he became the platform’s media outreach director.

In this podcast we hear from Coatney and we find out how NME, which launched a Tumblr blog a year ago, and The Times, which a month ago started an “experimental” Tumblr blog to showcase picks from its opinion columnists, are using Tumblr.

Tumblr and the two titles share their seven tips for news outlets tempted to try a Tumblr blog.

This podcast hears from:

  • Mark Coatney, media outreach director, Tumblr
  • Luke Lewis, editor,
  • James Dean, online opinion editor, The Times

It’s worth noting that the NME was named “website of the year” and won an award for the best use of social media at last night’s AOP awards.

You can hear future podcasts by signing up to the iTunes podcast feed.


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Tool of the week for journalists: Thinglink, for interactive images

Tool of the week: Thinglink

What is it? A tool to allow you to add rich media, such as YouTube videos, SoundCloud recordings and Wikipedia entries to photographs.

How is it of use to journalists? Take a look this poster on and you will see a fantastic example of how a photo can be annotated with rich media.

Thinglink currently allows you to link to: video (YouTube, Vimeo, Ted); music and audio (Spotify, SoundCloud and iTunes); photos (Flickr, Instagram, Imgur); live music artists (Thrillcall); social media (Facebook pages, Twitter); plus Wikipedia, any event on the Eventbrite, products on Etsy, and almost anything sold on Amazon. You can also embed images.

(The below image is a screengrab and not interactive. Follow the link to see how the photo displays video, audio and more.)

Here is a quick test I did using a Telegraph logo, adding a tweet, a link to the newspaper’s Facebook page and the Wikipedia entry for the title.

The base service is free, however upgrading to a Plus or Pro plan gives you improved statistics, more uploaded images, and the ability to turn your Thinglinked images into Facebook tabs.

This tool was recommended by Luke Lewis, editor of To recommend a journalism tool email me using this link.

16:52 Friday 27 April 2012: Updated to correct our assertion that a paid upgrade is required to embed pictures.

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