Interesting report from paidContent:UK on what role the web will play in competition issues in proposed local media mergers according to Ofcom. Summarised by paidContent:UK and from Ofcom’s final Local Media Assessment guidance published as part of a review of the current media merger landscape:
Ofcom will factor in any online local media operators, when considering whether there is sufficient competition to two merging parties.
In theory, that could see Trinity Mirror, Northcliffe and Global Radio, in the event of any such merger, arguing that their local papers and stations would not dominate local ad sales because sites like Gumtree or Google also sell local ads in the same patch.
Tags: competition, local and regional media, Local media, Local newspapers, Newspapers, Ofcom
- paidContent:UK: Interview and update on Northcliffe’s hyperlocal sites
- Sky News: Trinity Mirror approached Mecom for merger
- Guardian: Trinity Mirror and DMGT mulled merger of regional media
- Herald Online: AOL’s hyperlocal network Patch gets charitable to fund community news
- Newspaper society calls for urgent action over council newspapers