Alastair Machray, editor of the Liverpool Echo, applied to take on distribution of a Regional Growth Fund in the hope that it would improve the paper’s brand and “place them at the heart of the community”.

The RGF is a government fund designed to be help create jobs through small businesses; the Liverpool Echo applied to be a partner and received £1 million to distribute locally.

Speaking at the Society of Editors regional conference yesterday (Thursday, 10 May), Machray gave some pointers on the process, and outlined its pros and cons.

“Applying to partner with the RGF is not a simple process, and is not to be approached alone,” Machray warned.

The 60-page application for the RGF is time consuming and technical. He advised considering whether the necessary time to complete the application properly could be afforded and building a team and electing a bid writer – someone that knows the buttons to press for government departments, a secretariat, and an investment company to manage the money.

When the Echo was successful in securing the £1m, they launched it in print, supported it online, and tried to pique interest using social media. Machray condensed the process:

1. Ask for entries
2. Get judges from the private sector
3. Shortlist entries
4. Award the winners, and then track the progress of these businesses
5. Reap the rewards for the paper

The benefits of the fund have been numerous for the paper, with “great editorial coming out of it”, Machray said, “but securing the fund was more about brand than selling papers or increasing web traffic”.

Machray also highlighted that they were approached to apply for the fund, indicating that the government still recognises the value of local papers.

We have a place at the heart of government; our brands resonate, and this is a good place to be.

Machray warned about dealing with trolls throughout the RGF process, and said to be prepared for criticism: “People were convinced we were trying to milk the wad”.

A rumour circulated that the the Echo was taking a 60 per cent cut of the million pounds, when in actuality the paper did nit even take back the £4,000 it cost to put the bid together, he said.

Machray also warned against involving third parties, such as businesses that offer “application stimulation”.

When questioned if he would repeat the process, Machray said that while the move had been beneficial for the paper, he would want to see the outcome of the RGF on local businesses before investing time into it again.

• Liverpool Echo relaunches print edition
• Liverpool Post and Echo take part in Lennon bed-in recreation
• MediaGuardian: Regional newspapers thrown advertising lifeline
• How news flows though the partially integrated newsroom of Liverpool Post and Echo papers
• Election 2.0: blogs, video and mobile streaming out in force for local election coverage

The Liverpool Post and Echo were part of an art installation today as the titles joined in with local arts space the Bluecoat as part of the Bed-In – a recreation of John Lennon and Yoko Ono’s famous peace protest in 1969.

The Echo moved its news conference to the bed this morning. A Twitpic courtesy of Post & Echo journalist Alison Gow shows Echo editor Ali Machray and Post editor Mark Thomas’ version of the iconic protest.

The Echo ran a liveblog of the event, which was linked to today’s Armistice Day commemorations with guests invited to the Bed-In to discuss the role that war plays in achieving piece.

• Editor of the Liverpool Echo on the branding benefits of distributing a £1m Regional Growth Fund
• Trading places: digital editor takes Liverpool FC story to the wire in print swap
• #FollowJourn: @alisongow/executive digital editor
• ‘Right, am phoning the Echo’ – frustrated Facebookers are fans of local paper
• Looking at the Liverpool papers live blog coverage of the Rhys Jones murder trial

A fantastic blog post from Alison Gow, executive editor, digital, at the Liverpool Daily Post and Echo, on her recent job swap with an executive editor on the print side of the operation while the Liverpool FC “sale/saga” broke.

She describes the difficulties of creating a Late Final edition with a solid tip but no confirmation that NESV (New England Sports Ventures) had completed the deal.

Everyone in the newsroom was becoming increasingly desolate as the late special idea looked set to fall down. The confirmation came, we managed to get it online (and cached, for once) before Sky and the BBC were even reporting it and there were celebrations at landing a web exclusive.

Then it turned out we had a print one as well… Echo editor Ali Machray had quietly got the front page change made – including a story announcing the sale, and had sent to the printers on the off-chance. So bundles of the latest news were in vans heading back to outlets on Merseyside… bundles that would have been pulped if no announcement had come through.

Helpfully, she also runs through the elements of print and online coverage that worked well and were valued by readers and those that were not.

Full post on Headlines and Deadlines at this link…

• #FollowJourn: @alisongow/executive digital editor
• Liverpool Post and Echo take part in Lennon bed-in recreation
• Liverpool Daily Post: Company bans local journalist’s blog
• Headlines and Deadlines: Journalist tweets being shot or why Twitter works
• #FollowJourn: @kmatt/head of web and data

“am foning the Echo” – a new Facebook fanpage set up in honour of the Liverpool Echo, for when (and I quote directly, spelling errors and all, from the site’s blurb):

it gets to the point when ur arguing with a shop/company…an u use the old….”right thats it am foning the echo!!!”

(via Alison Gow)

• #FollowJourn: @alisongow/executive digital editor
• Liverpool Post and Echo take part in Lennon bed-in recreation
• Liverpool Daily Post: Company bans local journalist’s blog
• Headlines and Deadlines: Journalist tweets being shot or why Twitter works
• Geotagged journalism: behind Trinity Mirror’s news maps

David Bartlett, Liverpool Daily Post and Echo city editor and has written several stories criticising Liverpool Direct Limited (LDL), a joint venture between Liverpool Council and BT. But it was his post about the company’s ‘christmas’ gifts to its staff (branded ‘LDL is a great place to work’) that has reportedly got his blog ‘Dale Street Blues’ banned from the company’s computers.

Full story at this link…

Hat-tip: Hold the Front Page

• Fleet Street Blues: Should editors have bylines?
• TheStreet.com: New York Times looks to newspaper ‘Tablets’
• Times Online: Should employers charge for work experience?
• Former Total Politics editor to start up PR company
• BBC producer takes on Newser’s users and wins

On Friday Journalism.co.uk took part in a live Q&A  hosted by the The Guardian’s careers section, allowing new and experienced journalists the opportunity to ask industry professionals for advice on conquering the world of online journalism.

The multimedia panel on hand to answer questions were:

Paul Gallagher, head of online editorial, Manchester Evening News
Laura-Jane Filotrani, site editor, Guardian Careers
Sarah Hartley, digital editor, The Guardian
Alison Gow, executive editor, digital, Liverpool Echo and Liverpool Daily Post
Laura Oliver, senior reporter, Journalism. co.uk
Madeline Bennett, editor of technology news sites V3.co.uk and The Inquirer
Paul Bradshaw, senior lecturer in online journalism, Birmingham City University
John Hand, duty editor, UK desk BBC News website
Alison White, community moderator, The Guardian

Here’s our round-up of the best advice from Friday’s event on how to make it as a successful online journalist in the digital age. You can also read the panel’s responses in full on the online journalism Q&A page on Guardian.co.uk.

Jump to:

• What is the best subject to study to help me break into journalism?
• But what if I can’t afford to go to university?
• What skills do I need to be an online journalist?
• How can I make the transition to online?”

What is the best subject to study to help me break into journalism?

[asked by Matt, who is studying English literature and language at college and asked if going on to study an English degree would help him prepare for a career in journalism]

John Hand: “I’m often asked which is the best subject to study at university and the answer is really that there is no particularly bad choice. The best newsroom has a good mix of people with different knowledge areas – for example, I think every editor in the country would love to have someone with the in-depth health knowledge of a medical degree on their team. Of course, any degree course that allows you to develop your writing and analytical skills (I always think history is a clever choice) would be better than most.

“The most important thing is to get some vocational training. Many editors themselves initially came through NCTJ courses (http://www.nctj.com/) so would respect those, but there are also many media organisations that offer their own in-house (or even external) training. If you want to get into news journalism, the key question to ask of any training scheme is how good their law course is.”

Sarah Hartley: “Grab as much work experience as you can throughout your uni years. Who knows what the economic climate will be like when you graduate but it may well be that you can find an employer who will put you through a block release course or similar. New schemes for apprenticeships, internships and such are bound to come through in that time.”

Madeline Bennett: “Has your college got a student newspaper or website? If so, volunteering to write for that would be a good starting point and showcase for your work. If not, why not start one? This is also the case for when you go to uni, student papers can be a great place to launch your journalism career.”

But what if I can’t afford to go to university?

[Forum user Dan Holloway asked: how does someone who has no choice but carry on a full-time job to make ends meet go about switching careers to online journalism?]

Alison White: “My advice would be to perhaps take some evening classes in journalism if possible – while I was at uni I did a 10-week course, one evening a week, about freelancing and a two-day course about getting into journalism. Or how about some work experience? Newspapers and other organisations are less well-staffed at weekends, I’m sure they’d appreciate some help with uploading content or other duties. Once you’ve got to know some people you can always keep in touch in the hope they might point you towards job opportunities or further work experience.”

Madeline Bennett: “Look for courses that focus on online journalism or multimedia skills, there might be some weekend or evening classes available that you can do to support your NCTJ. Also these courses are a good place to meet people who can help you get your first job in journalism, as they’ll often be run by current working journalists.”

Laura Oliver: “Start experimenting – if you can find the time outside of work to run a blog, contribute to other websites, you’ll learn a great deal about the basics of online publishing. Contact sites and other blogs that interest you and offer postings. Look at successful bloggers and think about what they are doing that makes them influential/profitable. Here are a couple of posts that might help too regarding building an online brand as a journalist:

“http://blogs.journalism.co.uk/editors/2009/08/17/adam-westbrook-6×6-branding-for-freelance-journalists/

“http://www.journalism.co.uk/5/articles/534896.php“

What skills do I need to be an online journalist?

[Forum user Dean Best asked: what are the top online-specific skills I should attain to improve my online skills and better my chances of moving up the ladder?]

Laura-Jane Filotrani: “To be able to demonstrate a passion for digital – by this I mean that you are active online; you use the net; you have a profile online; you use and understand community; you are excited by being able to reach people using the internet; you want to find out the latest developments.”

Alison White: “A good knowledge of SEO and the importance of linking to others and providing ‘added value’ to the reader; i.e. give them the story but perhaps with a link to a video, an online petition, a Facebook page etc. News to me seems more of a package now rather than a traditional delivery.”

Paul Bradshaw:

“1. Understand how RSS works and how that can improve your newsgathering, production and distribution. I cover a little of that in this post:

“http://onlinejournalismblog.com/2008/04/21/rss-social-media-passive-aggressive-newsgathering-a-model-for-the-21st-century-newsroom-part-2-addendum/

“2. Engage with online communities around your specialist area, help them, provide valuable information and contacts, and then when you need help on something, they’ll be there for you in return. It will also build a distribution network for your content.

“3. Possibly hardest, but force yourself to experiment and make mistakes with all sorts of media. If you can make yourself entertaining as well as informative then that can really work very well.”

How can I make the transition to online journalism?

['Malini' asked: how do I go about breaking into the field of online journalism? And why would anyone pay and retain a writer when they can easily get so much content for free?]

Paul Bradshaw: “Use free writing to build a reputation and contacts; and sell the valuable stuff that you generate from that. Ultimately you should aim to become reliable enough for them to want to hire you when they are hiring.”

Sarah Hartley: “Writers have always provided free content – be it letters to the editor, local band reviews, poetry or whatever, so being online will only further the opportunity for that sort of exposure and that can only be a good thing for diversity and choice.”

Paul Gallagher: “I have taught myself some coding skills like HTML and I believe it does help a lot to have some technical knowledge, not necessarily because you will need them in the job but because it really helps to be able to communicate well with the programmers and developers in your company.”

• Event: Guardian.co.uk live Q&A on online journalism
• Entrepreneurial journalism – how Newcastle University is shaping up
• #aopforum: Live coverage on microlocal media discussion
• Headlines and Deadlines: How journalism students can make the most of work experience
• Stephen Quinn on mobile journalism

#FollowJourn: Alison Gow

Who? Executive digital editor

What? Part of newsroom overseeing all things digital at the Liverpool Daily Post and Liverpool Echo

Where? @alisongow

Contact? alison.gow [at] liverpool.com

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

• #FollowJourn: @iainmhepburn/digital editor
• #followjourn: @chriscondron/head of digital strategy
• #FollowJourn: @kmatt/head of web and data
• #followjourn: @lakey/editor-in-chief
• #FollowJourn: @tombod/Welsh affairs correspondent

#FollowJourn: Kevin Matthews

Who? Head of web and data at the Liverpool Daily Post.

What? Journalist: Head of data and web development, Trinity Mirror Merseyside: Liverpool Echo, Liverpool Daily Post and Merseyside Weeklies.

Where? @kmatt

Contact? kevin.matthews@liverpool.com

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

• #FollowJourn: @xxnapoleonsolo/ deputy head of web and data
• #FollowJourn: @alisongow/executive digital editor
• #FollowJourn: @davidhiggerson/head of multimedia, Trinity Mirror
• #FollowJourn: @tombod/Welsh affairs correspondent
• #followjourn: @chriscondron/head of digital strategy

Henry Porter used his own regional newspaper experience in his piece in the Observer yesterday, to mourn the death of local newspapers. He concludes:

(…)”The crisis in local news is not just about ‘the business model’, a phrase I am coming to loathe. It is about the fabric of a society and the careers that grew out of local journalism and have made so many contributions both to journalism and national life.

“This is something that new companies such as Google, with all their wealth and lack of obligation to anything beyond their own exhilarated sense of entitlement, will never understand. Why would they when they can sell advertising around journalism that has been provided for free by increasingly desperate newspapers?”

Full article at this link…

• Independent: Trinity and Johnston Press to merge?
• Top 100 media list suggests print power is losing ground to digital
• Arianna Huffington on the desperation of Journalism 2009
• Where do news agencies fit into the online advertising model?
• Cameron calls for restraints on BBC’s commercial operations, supports local media

Since I started using Twitter I’ve always been amazed (and grateful) at how quickly calls for technological help and assistance with ideas and projects are answered. It’s one of the main reasons I’m a fan of Twitter.

There are plenty of media/journalist Twitter databases out there, but below are the beginnings of a list of digital editors on Twitter.

What do I mean by digital editor? In this instance, a journalist working primarily online, on web projects or co-ordinating multimedia output. The web editor of a newspaper site or magazine site, for example. It’s in no particular order, except for being divided by ‘traditional’ industry sectors at the moment, but if this isn’t useful, just let us know – would be great to get more international representatives too.

But the criteria for inclusion on the list are intentionally loose – this is aimed at networking, problem-solving and idea sharing between journalists working in the same space and similar roles. (Feel free to nominate any additions or drop us a tweet @journalismnews)

UPDATE April 16 – please read blog post two on how to message the group via Twitter

Newspapers

Alison Gow (@alisongow) – executive editor, digital, Liverpool Daily Post & Liverpool Echo

Kevin Matthews (@kmatt) – head of web and data, Liverpool Daily Post

Neil MacDonald (@xxnapoleonsolo) – deputy head of web and data, Liverpool Daily Post

Jo Wadsworth (@jowadsworth) – web editor, Brighton Argus

Tom Pegg (@tomatthechad) – digital content manager, Mansfield Chad

James Goffin (@jamesgoffin) – regional web producer, Archant

Sarah Booker (@sarah_booker) – web editor, Worthing Herald

Gustav Svensson (@gustavsvensson) – web editor, entertainment and arts, Sydsvenskan.se

Stephen Emerson (@stephen_emerson) – deputy online editor, Scotsman.com

Sam Shepherd (@SamShepherd) – online journalist, Bournemouth Daily Echo

Joanna Geary (@timesjoanna) – web development editor, business, Times Online

Sarah Hartley (@foodiesarah) – head of online editorial, MEN Media

Iain Hepburn (@iainmhepburn) – online editor, DailyRecord.co.uk

Lucia Adams (@luciatimes) – web development editor, Times Online

Carmen Boles (@carmenb) – online news editor, Gazette.com

Marcus Warren (@MarcusWa) – editor, Telegraph.co.uk

Dan Owen (@danowen) – executive editor online, Trinity Mirror

Steve Nicholls (@steve_nicholls) – multimedia editor, Birmingham Post

Anna Jeys (@ajeys) – multimedia editor, Birmingham Mail

Steve Wollaston (@stevewollaston) – multimedia editor, BPM Media and Sunday Mercury

Julie Martin (@jules_27) – Teesside Evening Gazette

Helen Dalby (@helendalby) – regional multimedia manager, NCJ Media

Nick Turner (@nickincumbria) – head of digital content, CN Group

Christian Dunn (@christiandunn) – digital news editor, NWN Media

Hugh Dixon (@hugh_d) – web editor and production editor, thisisbath/Bath Chronicle

Paul Cockerton (@paulcockerton) – web editor, Lancashire Telegraph

Dan Owens (@hornetdan1979) – deputy news editor, Northampton Chronicle and Echo

Dan Kerins (@dankerins) – web journalist, Southern Daily Echo

Broadcast

Marsha Graham (@marshagoldcoast) – multimedia manager for 102.9FM Hot Tomato, Australia

Rob Winder (@robwinder) – news editor, Al Jazeera website, Washington DC

Tom Thorogood (@TomThorogood) – digital news editor, MTV

Magazines

Martin Stabe (@martinstabe) – online editor, Retail Week

Victoria Thompson (@VicThompson) – assistant online editor, Nursing Times

Neil Durham (@NeilDurham) – deputy editor, GP and Independent Nurse

John Robinson (@PulseToday) – digital content manager, Pulse Today

Peter Houston (@p_houston) – editorial director for Advanstar Communications, Europe

Alex Smith (@alexsmith68) – web editor, Building.co.uk

Keira Daley (@daleyrant) – web editor, Australian print magazine

Lara McNamee (@lovelylara33) – assistant intelligence editor, ICIS

Gabriel Fleming (@gabefleming) – online editor, Nursing Times

Janie Stamford (@janiestamford) – contract catering editor, Caterer & Hotelkeeper

Robin Latchem (@lgcplus) – online editor, Local Government Chronicle

Keely Stocker (@keelystocker) – digital content manager, Drapers Online

Scott Matthewman (@scottm) – assistant manager, The Stage

Specialist website

Michael Hubbard (@michaelomh) – founder and music editor, MusicOmh

Krystal Sim (@krystalsim) – web editor for sustainability magazine BSD – bsdlive.co.uk

Arun Marsh (@ArunMarsh) – content producer/editor, Local Gov

Rick Waghorn (@MrRickWaghorn) – publisher, MyFootbalWriter

Emma Waddingham (@emmawad) online editor, Legal-Medical.co.uk

Michael McCarthy (@HealthGuide) online editor, LocalHealthGuide

Steve Gooding (@rmtimestech)- Romney Marsh Times

Manoj Solanki (@ManojSolanki) – SeekBroadband.com

Graham Holliday (@noodlepie) – digital editor, Frontline Club

Craig McGinty (@craigmcginty) – publisher, ThisFrenchLife

Mark Crail (@markcrail) – managing editor, XpertHR

Freelance

Adam Oxford (@adamoxford)

Rachel Colling (@rachcolling)

Ashanti Omkar (@ashantiomkar)

• #FollowJourn: @kmatt/head of web and data
• #FollowJourn: @xxnapoleonsolo/ deputy head of web and data
• #FollowJourn: @alisongow/executive digital editor
• How news flows though the partially integrated newsroom of Liverpool Post and Echo papers
• Headlines and Deadlines: Journalist tweets being shot or why Twitter works

As of today the Liverpool Echo hits newsstands showcasing a new style. The Trinity Mirror regional title has undergone a major face-lift after consultations with its readership.

In a statement on the paper’s website, editor Ali Machray said the local paper needed to reflect the the city’s current vibe:

“There’s a buzz about Liverpool right now. And there’s a buzz about an Echo that will bring you everything that reflects the amazing resurgence of our city and its people.”

The new look publication will feature brand new education and health sections, a section for women and comprehensive local football content. It will also sport a new design featuring a new masthead and cleaner layout.

Following last week’s launch of The Birmingham Post’s ‘Post Mobile’ service, this week sees Trinity Mirror’s Newcastle Journal and Evening Chronicle follow suit with their own news services for mobile.

Plans are still on course for Trinity to have 13 of publications active on mobile by the end of the year.

• Trinity Mirror Wales site renamed WalesOnline
• New look for Birmingham Post website
• Liverpool Post and Echo take part in Lennon bed-in recreation
• #FollowJourn: @kmatt/head of web and data
• Election 2.0: blogs, video and mobile streaming out in force for local election coverage

The Liverpool regional papers, the Liverpool Daily Post and Echo, continue their comprehensive coverage of the Rhys Jones murder trial using Cover It Live technology, which allows the reporter to feed back detailed information about what is happening in the courtroom.

The liveblog of the Rhys Jones trial is currently on standby, but should be going again at 14.30 today. The Rhys Jones coverage can also be viewed together on one page.

For ease of reading back through, it would be good to have the live court coverage more clearly marked with dates and days of trial in the left hand margin next to the times.

On October 9 the Liverpool Daily Post’s editor, Mark Thomas, asked for feedback, but it seems none has been offered.

It’s an impressive feat, which has been going since October 9, and brings up questions of modern day court reporting: it will be interesting to see if it enters the public panel discussion at this week’s POLIS debate at LSE. They’re debating ‘Respect for Contempt: Keeping Speech Free and Trials Fair’.

With a panel that includes Maxine Mawhinney from BBC News 24 as chair, and contributions from Joshua Rozenburg (Legal Affairs Editor, Daily Telegraph), Jonathan Kotler (US Attorney and USC Annenburg School of Journalism), Mark Haslam (partner, BCL Burton Copeland, and Nick Davies (Guardian, author of Flat Earth News), it should make for an interesting set of much-needed discussions.

• Multimedia local coverage for Ipswich murder trial
• Budget coverage: what to expect
• #Tip of the day from Journalism.co.uk – TV news presentation
• Election 2.0: blogs, video and mobile streaming out in force for local election coverage
• Journalism 2.0: The pros and cons of liveblogging trials

At last week’s Digital Editors’ Network event in Preston, Trinity Mirror’s new geotagged news maps were a popular topic of conversation.

Launched on the Liverpool Echo and Liverpool Daily Post (LDP) websites, the maps let readers search for news by postcode.

But what information are journalists required to input to make the maps work? and how does this affect their newsgathering?

Alison Gow, deputy editor of the LDP, explained the system to Journalism.co.uk:

“At the moment, every time our reporters create a news story they fill in certain fields which dictate where a story is placed online (e.g. story type, keyword tags, author).

“For stories to appear on the map the reporter simply ensures the new ‘postcode’ field is also completed; they do this by chosing from a vast selection of regional postcodes which are already included in a dropdown menu.”

For stories that could be tagged with multiple postcodes, the primary site of the news, e.g. the accident site in a road crash, is currently being used, though multiple location tagging is being looked into.

“We don’t use them for everything; there would be no point in geotagging Liverpool town hall for every council story, for example. But for location-specific articles they work really well.

“As it grows the map offers greater potential for ‘news from your street’ for readers, and it makes the Post and Echo sites more sticky – people can see markers for stories in their area and this should encourage them to click through and read more,” said Gow.

To develop the project further, the same map format is being looked at for other editorial content, such as business articles, she added.

Any more questions about the journalists involvement with these maps? Leave a comment and hopefully we can get a response.

• Liverpool Daily Post: Company bans local journalist’s blog
• ITN maps news items with Google mash-up
• Are the new police crime maps any use for UK journalists? Some doubts raised
• Headlines and Deadlines: Journalist tweets being shot or why Twitter works
• YouTube videos now available in Google Maps

Trinity Mirror has renamed its icWales website WalesOnline, as part of a ongoing overhaul of its Welsh websites, a press release from the publisher has said.

The editorial focus of the renamed site will remain the same, though new developments around user experience on the site are in the pipeline.

According to Omniture figures, the website attracts over 788,000 unique users per month.

WalesOnline is the latest Trinity Mirror site to move away from the ic portal following similar relaunches for the Birmingham Mail, Liverpool Daily Post and Liverpool Echo and its Scottish titles.

• Newspaper Society: Round-up of record web traffic for local media titles covering riots
• Liverpool Echo relaunches print edition
• New look for Birmingham Post website
• #FollowJourn: @kmatt/head of web and data
• CNN’s iReport marks second birthday with 175,000 contributions

The BBC’s coverage of today’s local elections will feature live blogging, with comments being expertly sifted by Newsnight and BBC News 24 presenter Emily Maitlis, assisted by leading political bloggers Iain Dale, Luke Akenhurst and Alix Mortimer.

The elections see 4000 seats up for grabs at 159 councils nationally, along with the London Mayoralty and the London Assembly.

“It’s become increasingly clear that the web has something extra to offer on election night. An elaborate network of opinion formers, activists and analysts collide online producing fact, rumour, and mood not found anywhere else.” Craig Oliver, editor of BBC News at Six and BBC News at Ten, wrote on the BBC Editors Blog.

“While guarded politicians offer the official line on radio and TV, the web provides the unvarnished truth about what the parties are really thinking.”

Harnessing new web technology for election coverage is not exclusively the domain of national big guns. The Liverpool Daily Post and Liverpool Echo will have reporters at each of the 10 vote counts in the area, who will feed to a live blog accessible on both sites.

There will be newspaper staff at three of the counts – Liverpool, Wiral and Knowsley – using mobile phone technology to stream live reports and a TV unit will produce a video package of events. The final video version is expected to go live by 7am in time for the morning rush.

“Harnessing the new technology on the Post and Echo sites will enable us to bring the most comprehensive coverage of local elections to readers who now demand nothing less,” said Alastair Machray, editor of the Liverpool Echo, in a press statement.

The titles attempted online election coverage last year, which was viewed by over 4,000 people. The sites have since been relaunched and with improved technology the two expect the coverage to be a hit with voters.

• #ge2010: How to follow election day online
• BBC London uses YouTube for mayoral questions
• Washington Post buys #election hashtag for midterms
• Liverpool Post and Echo take part in Lennon bed-in recreation
• Looking at the Liverpool papers live blog coverage of the Rhys Jones murder trial