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Tool of the week for journalists – Buffer, for scheduling tweets

Tool of the week: Buffer

What is it? A tool that allows you to schedule tweets

How is it of use to journalists? How many of your followers saw the last tweet you sent? As Twitter is a scattergun approach to sharing news, it is likely that most followers will have missed it.

Buffer is a tool that allows you to schedule tweets, posting them at selected intervals throughout the day. You can select Buffer’s suggested tweet times, which are based on research, or you can choose your own times.

Buffer could be helpful to news organisations who want to post a story, such as a feature or blog post, several times. It could also help in crowdsourcing, tweeting a request more than once.

According to Buffer co-founder Leo Widrich, who spoke to Journalism.co.uk and is quoted in this guide on how to: best post news on Twitter and Facebook, news organisations should tweet each story three to five times: for example once when the news story goes live, once a couple of hours later and then a third time the next day.

That’s very much a use case of why we built Buffer, but this is what we do for our news stories and blog posts. We drop all the stories we have into our buffer and they get well spaced out over the day and get posted so that we always have a different audience that will be able to see the tweet.

  • There will be a session on social media optimisation and how to best time tweets and Facebook posts at Journalism.co.uk’s news:rewired – media in motion conference for journalists. The news:rewired agenda is at this link.
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Tool of the week for journalists – WhenToTweet

Tool of the week: WhenToTweet

What is it? A tool that allows you to work out the best time to tweet

How is it of use to journalists? 

Automated tweets or those reporting breaking news cannot be timed. But when is the best time to engage with your followers and get noticed on Twitter?

In a recent interview for a podcast on how to best time your tweets, Leo Widrich, co-founder of Buffer, a platform that allows you to queue up tweets and post them at optimal times, explained that it is best to tweet when there is a lot of chatter.

When the most traffic happens and when the most tweets go out its the best time to tweet, which is sometimes counter-intuitive.

This tool works by both by monitoring the performance of your past tweets and tells you when most of your followers will be online. The best time for @journalismnews to tweet is 11am, according to this tool.

For more Twitter advice see 10 technical Twitter tips for journalists.

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