Entering the afternoon session at JEECamp, delegates have been invited to pitch their ‘journalism enterprise’ ideas to the floor.

Kyle McRae, who left photo agency Scoopt, which he founded, only a week ago, raised the idea of Qotz (working title), a community site, where online articles and content will be submitted and filtered on the basis of ‘pull quotes’.

The pull quote, says McRae, is the bait that draws the reader into an article and by tagging content in this way adds more value to the recommendation.

Content would then be searchable by pull quotes and categorised.

While suggesting the service would share similarities with Digg, McRae said there would be ‘no a-list bias’ e.g. no users would have more authority or privilege over others.

Answering a question on how Qotz would differ from del.ici.ous, he said: “del.ici.ous has limited value because it’s the same people recommending the same sites, without any real justification of why.”

Very much in its infancy, with McRae himself admitting he is 60/40 over whether this is a good idea (no indication of direction given) – but how useful would you find this?

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