Tag Archives: John Popham

Sport goes hyperlocal with a web streamed cricket match

An Easter Monday cricket match on a village green in rural England is to be web streamed as a possible world first.

Social media consultant John Popham came up with the idea to film the match in Wray, the first wifi hotspot village in Lancashire, after being inspire by two tweets, he explains on his website.

There were two tweets which really inspired this. The first was from Dan Slee expressing his hopes for keeping up with a local village cricket team via twitter, the other was from Chris Conder (@cyberdoyle) as she tested the 30Mbps symmetrical internet connection her village now has access to, courtesy of Lancaster University.

“I started this off as a demonstration to show what can be done cheaply and easily,” Popham told Journalism.co.uk.

But despite plans to use technology such as Livestream‘s free web streaming service to broadcast the match, the idea has now gathered pace.

With the help of a retweet from Stephen Fry it has now attracted attention and Birmingham-based Aquila TV has offered to take over the filming and web streaming, which will be embeddable so can be displayed on the Wray village website and by anyone else interested in broadcasting the match.

Popham explained he is trying to demonstrate the importance of strong and reliable broadband and upload connections in rural areas and explained “there are hardly any other rural areas where this would be possible apart from Wray”.

The attention has also resulted in interest from across the pond.

“I’ve been contacted by Americans over the moon to be able to watch cricket on a village green,” Popham said.

Is Wray’s cricket web stream the first of its kind, or do you know of another wired village transmitting to the world? Tell us in the comments area.