#Podcast: Industry experts share predictions for digital journalism in 2013

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Industry experts share their predictions for digital journalism in 2013.

They discuss expectation of the types of devices that will be used to access news sites, ideas on sustainability, key social networks and platforms for newsgathering, engagement strategies – and the kind of people we might find in the newsroom of 2013.

In this podcast Journalism.co.uk technology editor Sarah Marshall speaks to:

• Alison Gow, editor of the Daily Post and DailyPost.co.uk, North Wales
• Aron Pilhofer, editor of interactive news, New York Times
• François Nel, founding director of the Journalism Leaders’ Programme at the University of Central Lancashire who also runs the MADE (media and digital enterprise) project
• John Barnes, managing director of digital and tech at Incisive Media and chair of the AOP (Association of Online Publishers)
• Mark Little, founder and chief executive of social news agency Storyful
• Raju Narisetti, managing editor, WSJ Digital Network,  Wall Street Journal
• Stephen Pinches, group product manager for FT.com

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

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#jpod – Google microsurveys: Lessons from the Texas Tribune and Adweek

Google announced last week that it had partnered with a number of US publishers, promising revenue-generating opportunities for online news organisations.

When a reader lands on the site they will see a box containing a question. By answering that question, which is being asked on behalf of a market research company, the reader earns $0.10 for Google, $0.05 of which the internet giant gives to the publisher.

In this Journalism.co.uk podcast I speak to representatives from two US publishers that have adopted microsurveys: the Texas Tribune, which added microsurveys in August 2011, and Adweek, which adopted them last week.

• April Hinkle, chief revenue officer at the Texas Tribune, which launched in 2009, explains how much revenue Google microsurveys generate each month.
• Doug Ferguson, general manager of digital at Adweek, tells us how the site is using the surveys.
• Patrick Smith, editor and chief analyst of TheMediaBriefing.com, explains why data collection is important for publishers.
• John Barnes, managing director of the technology and digital division at Incisive Media and chairman of the Association of Online Publishers (AOP), explains what type of surveys and data collection methods could be most valuable to UK B2B and B2C publishers.

Podcast: Download

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

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#jpod: How journalists can best use LinkedIn

A guide to using LinkedIn to find sources, share stories, build online communities and increase social referrals to your news site.

In this week’s #jpod Journalism.co.uk technology correspondent Sarah Marshall speaks to Krista Canfield from LinkedIn to find out more about LinkedIn Today and how it has resulted in becoming a more important traffic driver than Twitter for TechCrunch.

The podcast also explores how freelancers can use LinkedIn to find work and John Barnes, managing director, digital strategy and development at B2B publishers Incisive Media explains how the firm’s publications use LinkedIn groups.

Podcast: Download

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#mobilemedia11: FT web-based iPad and iPhone app a ‘wake-up call’ to publishers

The release of the Financial Times’ web-based HTML5  app has provided “a big wake up call” to publishers , said Andrew Grill, keynote speaker at the today’s Mobile Media Strategies day.

Earlier this month the FT released an HTML5-based iPad and iPhone app which circumvents the 30 per cent charges levied on app sales by Apple by allowing users to update content through the FT website and thus allowing the newspaper to take the full revenue.

The Economist is “watching closely” and Tom Standage, digital editor of the title, signalled it may follow suit.

“HTML5 will be the answer to all of our problems; even if it’s not yet,” predicted Ilicco Elia, a mobile product expert, who until yesterday worked for Reuters and is yet to announce where he will be working next.

Elia warned that “you can’t do everything in HTML5″ and said it was a sensible option for the FT to launch in HTML5 compared with an unknown title. “It’s okay of you’re the FT because people know the brand in will go in search of it,” he explained.

Many publishers are now looking at the HTML5 hybrid: not a pure app, not a pure browser experience, said John Barnes, managing director digital strategy and development at Incisive Media, which works with B2B publishers. He explained the dilemma between developing apps when working with very different titles.

Barnes gave the example of two titles he works with: Legal Week, where 10.5 per cent of web visits are mobile, most of them accessing the site via a BlackBerry device. He urged the audience to compare this with Photography magazine which is mostly read on the iPad and iPhone.

During a session on how to make money with mobile media, Paul Lynette, head of mobile advertising at EMEA, Microsoft Advertising, showed the potential for in app ads using HTML5.

Thinking of developing an app, an mobile site or a HTML5 hybrid?

Considering the advantages of mobile editions (m.editions) versus apps versus the HTML5 hybrid, Barnes said the advantage of m.editions is they are browser-based and, therefore, provide full integration with a CMS, have the same domain name, integration with analytics and web trends.

And for news sites without an m.edition Elia gave a word of warning to the delegates of the event: “You should not be here if you don’t have an m.edition, you should be in the office coding.”

He warned there is “not a lot of margin in mobile” but it should be central to any online strategy.

Elia warned of the importance of listening to your audience. “You don’t have to be first when it comes to apps,” he said and suggesting it was better to spend more time developing a better app.

Barnes had a different suggestion to those thinking of creating an app: “Write the press release on the launch of an app before you build it. You’ll often realise it’s a crapp (crap app),” he said.

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