Many questions have been raised about what should happen when journalists with a strong online profile, in particular on platforms such as Twitter, leave a company, and whether their followers should … well follow.
In June last year this occurred when the BBC’s former chief political correspondent Laura Kuenssberg left for ITV, and there was much discussion online about whether or not she would take the thousands of followers of her BBC-branded account with her. Behind the scenes she says there was an “amicable” discussion with the broadcaster, resulting in her being able to transfer the account.
More recently in the US the issue has been returned to the spotlight after a mobile news site reportedly sued a former employee, after he left the company and altered his Twitter name.
While the news industry waits to see what the future of this case will hold, we speak to three journalists using slightly different approaches to their Twitter accounts to find out what is working for them and the importance of legal precedent in this area.
The journalists we hear from are:
- Laura Kuenssberg, business editor for ITV, who has a branded account: @ITVLauraK
- Joanna Geary, digital development editor at the Guardian, who has a separate personal account and branded, professional account: @joannageary and @GuardianJoanna
- Anthony De Rosa, social media editor at Reuters, who has a non-branded account: @AntDeRosa
Journalism.co.uk’s next news:rewired event will feature a panel debate on social media standards.
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Tags: Anthony De Rosa, Joanna Geary, laura kuenssberg, Podcast, social media, Twitter
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