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#PPAdigital: 27% of Wired UK subscribers have downloaded iPad app

September 26th, 2012 | 2 Comments | Posted by in Events, Magazines, Mobile

Conde Nast has sold nearly 500,000 apps of Wired UK, GQ and Vanity Fair combined, Rupert Turnbull, publisher of Wired UK told today’s PPA Digital Publishing Conference.

At first numbers were modest but as tablets have grown in popularity, app sales have increased, he explained.

The publisher has sold 474,825 tablet editions of Wired UK, GQ and Vanity Fair. The number of downloads by print subscribers who read the app is not included in that figure. Turnbull said that 27 per cent of print subscribers have downloaded an iPad app edition, which is bundled into the print subscription.

Turnbull said he expected the magazine not to work on a smartphone, adding that he thought “there’s no way” they could publish a “full magazine on a three-inch screen”.

“But consumers are much more savvy than that,” he said. “They read it, but read it differently.”

Research shows most users of the Wired UK iPad read in linear form.

He also revealed some good news for advertising. When asked “are you more likely to skip past ads on the iPad edition?” 82 per cent of Wired app users disagreed.

He also said that 59 per cent of Wired UK’s app users agreed that ads with good interactive content are just as enjoyable as editorial.

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Media release: The Scotsman launches £7.99-a-month iPad app

January 24th, 2012 | No Comments | Posted by in Design and graphics, Mobile

The Scotsman is today launching a £7.99-a-month iPad app.

The app, which will be free for the first 30 days, is aimed “to appeal to regular readers, subscribers and scotsman.com users, and offers the opportunity to grow readership amongst iPad users, business travellers, sports fans, expat Scots and commuters”, according to a release.

The Johnston Press-owned title added in the release that this is “Scotland’s first dedicated multimedia news iPad app”.

John McLellan, Scotsman Publications’ editor-in-chief, said in a statement:

This is a major development which keeps the Scotsman up to speed with the latest media technology. Devices such as the iPad will play an increasingly dominant part in the way people access information and this is one of the most important steps forward in the Scotsman’s 200-year history.

It is a very different experience to reading online and having been at the forefront of that newspaper revolution over ten years ago it is fitting that we are in the midst of this one.

Scotsman Publications’ managing director Andrew Richardson, added:

The Scotsman app offers the best of both worlds, giving readers the choice of either leafing through the pages of The Scotsman newspaper or of reading the content in a digital format, with live news, video and enhanced use of photographs. Either choice provides a great new way to keep in touch and up-to-date

The app is sponsored by train company East Coast for the first four months.

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Media release: Guardian’s iPad app hits half a million downloads

January 6th, 2012 | No Comments | Posted by in Mobile

The Guardian iPad edition has been downloaded more than half a million times since it launched in October 2011, with 23,000 downloads on Christmas day alone.

The Guardian has not released figures for the number of editions downloaded.

From Friday 13 January iPad readers will be asked to pay £9.99 for a monthly subscription. Content has been free of charge for users in the first three months since launch, due to a sponsorship deal with Channel 4.

From tomorrow (Saturday 7 January) the app will include the Guardian’s Weekend magazine for the first time. The new weekly section, accessible from the app’s top navigation bar, will feature content from the Guardian’s award-winning magazine supplement, including columnists and recipes.

In a release, Merope Mills, editor of the Guardian Weekend magazine, said: “Weekend magazine’s stunning photography perfectly suits the form and the clean, modern design of our app on iPad. From tomorrow, readers will be able to enjoy a leisurely read of our award-winning longform journalism, flick through the galleries of ‘Your Pictures’ or watch our brilliant fashion and beauty correspondents Jess Cartner-Morley and Sali Hughes, as they guide readers through the latest lifestyle trends.”

The release also states that Guardian six- and seven-day print subscribers will continue to receive free access to the app after the three month period via their current subscription. Users who download the app after 13 January will receive a week’s free trial before signing up for the monthly subscription.

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Economist launches World in 2012 iPad app

November 24th, 2011 | No Comments | Posted by in Magazines, Mobile

The Economist has today announced the release of an iPad version of “The World in 2012 from the Economist: Editor’s Highlights”, based on the annual magazine which features predictions, graphs and charts for the coming year.

In a release, the Economist said the app, which is sponsored by BMW, features “select articles from this year’s edition, videos from around the world and specially curated snapshots of people, events, landmarks and data are all included in the first-ever World in…highlights application.”

The featured articles focus on a variety of topics ranging from the areas of technology still up for grabs, the power of sharing and the change in China’s leadership.  The videos include an extract of an interview with Facebook’s Chief Operating Officer, Sheryl Sandberg, as well as interviews with people from New York, Beijing and London on the coming year.  The application also contains a feature on 12 people to watch in 2012, a month-by-month selection of events in 2012, a snapshot of 12 titbits to look out for in the year ahead and a collection of charts, graphs and data.

Daniel Franklin, editor of The World in 2012 said in the release:

This digital introduction makes it clear to new readers why the publication has become so popular over the past quarter century.

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Independent launches site redesign and new iPad app

The Independent has today launched a revamp of its website, the same day as it released a new iPad app .

The site redesign follows a makeover of the layout of the print edition of the paper and a new masthead and also takes place in the same month the Independent launched a metered paywall outside the UK.

Martin King, editor of Independent.co.uk, explains the changes to the site in a post:

  • We have introduced greater flexibility in our use of images. This not only means a homepage and channel pages that can better reflect the variance of our daily coverage, but also a more dynamic use of images in articles.
  • There is a smoother and more flexible integration of video that better matches the YouTube and 24-hour TV world.
  • There are clearer ways to express yourself – comment on an article, share it with your Facebook friends or Tweet your view about it.
  • Meanwhile Jack Riley, our head of digital development, has devised some further advances. These include: a new tagging system for the site; dynamic pages for all of our writers; and a more intelligent automated system for related content. We’re also extending our use of Facebook’s Open Graph to include more topic pages and all writers. His article will follow shortly.

The most recently released ABC-audited web figures show Independent.co.uk had 14,675,273 unique browsers in September.

The Independent’s new iPad app is free for an initial trial period and will then charge users £19.99 a month for access to “premium” digital content from the Independent and Independent on Sunday.

This compares to £9.99 a month for the Guardian’s new iPad app, which provides content six days a week as it excludes the Observer; £9.99 for the Times iPad edition, again providing content six days a week; and £9.99 a month for the Telegraph iPad app which, like the Independent, provides content seven days a week.

 

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Lost Remote: Q&A on Bloomberg TV’s new iPad app

October 28th, 2011 | No Comments | Posted by in Broadcasting, Editors' pick

Lost Remote has an interview with global head of mobile at Bloomberg Oke Okaro on the TV channel’s new iPad app, which was released yesterday.

The free app allows any iPad user to stream Bloomberg TV’s full 24-hour broadcast over WiFi or 3G.

The post states:

Bloomberg’s decision to make their TV content available to any iPad user sets an extremely innovative precedent in a TV world dominated by [US cable television] network-MSO relationships.

Lost Remote goes on to explain:

While the app’s main focus is video, users can also get live market data and related news for companies mentioned in videos. You can customize Bloomberg’s familiar scrolling ticker.

Other added features include the ability to watch in landscape or portrait, download videos for offline viewing, search the content library, schedule reminders for upcoming shows, and share via social networks.

 

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Guardian iPad app downloaded nearly 150,000 times in first week

October 21st, 2011 | 2 Comments | Posted by in Mobile, Traffic

The Guardian’s new iPad app has been downloaded 145,880 times since it was launched last Thursday (13 October), with more than a third of those from outside the UK.

The app is free for the first three months due to a sponsorship deal with Channel 4, after which it will cost £9.99 per month.

The Guardian also today revealed that just over a million Facebook users have installed the Guardian’s Facebook app, which was released exactly a month ago.

Since its launch at the beginning of the year, the Guardian’s iPhone app has been downloaded over half a million times; its Android app, which was launched last month, has been downloaded over a quarter of a million times.

Alan Rusbridger, editor-in-chief of Guardian News & Media, said in a statement:

Since launching last week, the new Guardian iPad edition has already been downloaded over 145,000 times. This number of downloads in a week is a fantastic achievement, and shows the appetite among our readers to access our content in new, digital ways. This is our most successful app launch to date, and an important milestone as we continue to evolve into a digital-first news organisation.

Statistics breakdown

iPad app downloads
Total: 145,880
UK: 85,018
US: 29,082
Res of the wold: 31,780

Guardian iPhone app
Since launching in January this year, the app has been downloaded over 570,000 times, with nearly 100,000 users going on to take out subscriptions.

Guardian Android app
This launched last month, on 7 September, and since then the app – which is free and ad-funded – has been downloaded over 250,000 times.

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#wef11: Ten lessons on news app creation from Mario Garcia

October 14th, 2011 | No Comments | Posted by in Events, Journalism, Mobile

Today’s session on tablet applications at the World Editors Forum featured a fantastic presentation by Mario Garcia, CEO and founder of Garcia Media, who ran through 10 incredibly useful lessons to learn when creating news apps.

They are repeated below as he listed them (and are also posted on his blog):

1. Tell stories across platforms. “We must think in terms of a media quartet”.
2. What the tablet is. “A tablet goes beyond, to create an immersive experience, not a newspaper, not an online edition, not television, yet has the abilty to fulfil the role of all these platforms together”.
3. The lean-back platform. “You have got an audience that’s relaxed, but not that relaxed. At any point they want to know what’s happening now”.
4. What the tablet is not. “It is not a replication of the print/online experience”
5. Covering three tracks. “Users want their newspaper tablet apps to have the three main tracks of curated edition, news updates and e-readers”.
6. The tablet and design. “You have to make it sophisticatedly simple”.
7. Create those pop-up moments. “This is not a newspaper. When you design for tablet you design for the eye, finger and the brain and all have to be entertained simultaneously.”
8. Pay attention to the essentials. “Start with a good sense of navigation, make sure the user knows how to go from point A to point C or Z and make sure you give people ability to share.”
9. Make it functional. “Remember what people are using it for. They come to read, they come to read long, they come to read short. Need to train people in art to write mini story.”
10. You must consider a curated edition. Have an editor to curate the edition.

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Guardian to launch ‘reflective’ iPad app at £9.99 per month

After taking its time in development the Guardian has finally announced an iPad app, which is coming “any day now” apparently. According to editor Alan Rusbridger, the app will not focus on breaking news but be a “more reflective” read.

We’re not going to be scrambling to update it every minute or every hour. We will do that on the browser, the browser is a place to go for liveblogging and to go searching for material, but this is going to be a different kind of read, it’s going to be more reflective.

It seems like the thinking behind the app will take it away from the web browser experience and closer to what Guardian has in mind for its print edition. Although producing a static, print-like app may seem a little strange for a “digital-first” news organisation (especially one that creates a promo video for its app criticising the idea of “recreating the newspaper on the iPad”), it’s a move that makes sense in many ways. It looks at the tablet as more of a lean-back device for evenings, which research by Bit.ly and others has shown is a popular time for iPad use, something to supplement breaking news on Guardian.co.uk and via the iPhone app.

The app will be free for the first three months after launch thanks to a sponsorship deal with Channel 4, after which it will cost £9.99 per month. Six- and seven-day print subscribers will get access to the app bundled with their deal, although the app won’t include content from the Observer.

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Poynter: Journalism student creates iPad app for recording interviews

Poynter has an interesting post on SoundNote, an iPad app for recording interviews.

It tells the story of how David Estes, a journalism student studying in Seattle, created the application, paid off his student loan with his earnings from the $5.99 app, and moved to a West Village apartment.

The post explains how the app works.

SoundNote is a simple note-taking application that lets you record from the iPad’s internal microphone. It matches your notes with the timeline of the audio recording, so you just click on a word in your notes to jump to the related point in the audio. If you’re interviewing someone, you point the iPad in the direction of your subject and jot down a few keywords as the person answers.

It is also worth reading the post for the back story of how the app came about.

Estes’ development of the app is a lesson in innovation. Instead of going through a formal process of soliciting requirements or getting multiple people to sign off on wireframes, a 21-year-old student thought about how a device like the iPad could make his life easier — as a journalist and student — and he just made it.

The full post is on Poynter at this link.

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