Spleak Media Network has launched two new applications for delivering short-form sport and political news to social networks.

SportSpleak and VoteSpleak will serve up news headlines and gossip to users on social networks and instant messaging services, who can then comment on the updates to their friends.

Both will function along the same lines as CelebSpleak, which offers ‘tattles’ or short snippets of celebrity news to users including content from Hearst’s digital titles.

Content deals for SportSpleak and VoteSpleak, which have been launched in time for the forthcoming Olympics and US presidential election, will be announced shortly, the company said in a press release.

Spleak’s applications, which currently have over 100,000 active daily users, are available on AOL’s AIM, MSN Messenger, Google Talk, Facebook, MySpace and through SMS alerts.

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Hearst Magazines Digital Media division has entered into an agreement with instant messaging and social network firm Spleak, Media Week reports.

The deal will see content from titles including CosmoGirl and Teen distributed through the recently launched CelebSpleak application, which is now available on MySpace, Facebook, and AOL and MSN’s instant messaging services.

The app delivers ‘tattles’ – nuggets of celebrity news – and allows users to respond.

“There’s great value in both UGC [user-generated content] and professional, editorial content. Most of the time the two end up in conflict with one another, but Spleak has found the right way to combine the best of both worlds.” Morrie Eisenberg, CEO of Spleak Media Network, told Media Week.

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