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Mike Rawlins on how Pits n Pots offers ‘a proper good pub discussion’ around politics online

May 10th, 2012 | No Comments | Posted by in Hyperlocal, Traffic

Mike Rawlins, founder of the Stoke-based political hyperlocal site Pits n Pots spoke at the regional Society of Editors meeting today, on the site’s origins and where it plans to move to in the future.

Born out of a desire to “see the city improve”, Rawlins argued that the site aimed to cater for a what he felt was a need for more discussion around local politics, adding that the site’s highly active comment threads today are like a “a proper good pub discussion”.

Pits n Pots holds a simple ethos:

  • no editing in audio interviews
  • no editing of video interviews
  • no spinning stories: it’s always just straight down the line
  • any political parties get to use the platform

As Pits n Pots is run by enthusiasts, rather than journalists, it focusses on providing the information, and allows the community to read into it. Not editing interviews also minimises the need for technical expertise.

The site has seen a rapid growth in traffic, moving from around 1,900 unique visitors a day, with 6,000 pageviews in December 2009, up to approximately 12,000 unique visitors and 30,000 pageviews a day in April and May of 2011 as the site provided far more comprehensive coverage of the local elections than the local press. Other successes for the site include providing live coverage of a Stoke on Trent EDL rally, and posting videos from their coverage of the day which resulted in them being the 2nd highest news channel on YouTube globally for two days.

Now supported by the Journalism Foundation, April 2012 saw Pits n Pots attempt a print format, produced by the journalism students at Staffordshire University, printing 50,000 copies. Journalism.co.uk reported that this one-off print edition, which was created as a marketing tool, helped to double Pits n Pots web traffic.

Rawlins says that the site will never be a full time job for him, but he hopes to employ a journalist in the future to progress the site, to facilitate better use of data, more investigative content, and allow better scrutiny of the local council.

He concluded that hyperlocal sites like Pits n Pots would never replace the local paper, and that they can coexist.

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#jpod – Hyperlocal news: Struggles for sustainability online and successes in print

April 20th, 2012 | 1 Comment | Posted by in Hyperlocal, Podcast

The debate into how to make hyperlocal websites pay for the journalism they carry has been discussed for as long as the local news sites have been running.

Earlier this week we reported how Nesta announced late last month that it was putting up £1 million to fund hyperlocals. That followed a move four months ago when the Lebvedev family launched the Journalism Foundation with a local political news site, Pits n Pots, as one of the first two projects it was supporting.

This podcast looks at the current ideas for making hyperlocal sites sustainable, including public funding, and we hear from three hyperlocals, all of which have published print products to raise awareness of their web offerings or to make their business models pay.

Journalism.co.uk technology correspondent Sarah Marshall speaks to:

  • Rachel Howells, a director of the Port Talbot Magnet and a PhD student researching the impact of the closure of local newspapers.
  • Richard Coulter, former chief sub-editor and assistant editor at the Bristol Evening Post who now runs the Filton Voice, a (profitable) hyperlocal print magazine now into its seventh edition.
  • Mike Rawlins who runs Pits n Pots, which is backed by the Journalism Foundation.
  • Damian Radcliffe, author of the Nesta report mentioned above.
  • Andy Williams, a lecturer at Cardiff University who has research interests in the local newspaper industry in South Wales.

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

 

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Charity offering £1m funding to hyperlocal sector

April 19th, 2012 | 1 Comment | Posted by in Hyperlocal, Local media

A major report into the advancement of the hyperlocal press was published earlier this month, alongside a £1 million investment to stimulate the sector.

Destination Local, a 15,000 word study, identifies the technologies, business models, and content opportunities for a successful hyperlocal media sector in the UK. The report states that new location-based technologies, such as mobile phones with GPS, “offer a potential revolution for very local – or hyperlocal – media”.

Author Damian Radcliffe analyses the challenges faced by the traditional media trying to access local people, and hyperlocal bloggers looking to widen their audience.

The report was funded by the National Endowment for Science, Technology and the Arts (NESTA), an independent charity providing grants to digital innovation research projects. NESTA is offering 10 organisations up to £50,000 each to develop next generation hyperlocal media services.

The Technology Strategy Board is running a parallel competition offering ten local cross-media platforms up to £56,250 of grant funding each.

A spokesperson for NESTA told Journalism.co.uk that although traditional business models are being challenged by the web, “the democratisation of media means that actually there has never been a better or easier time to set up and run a local media service.

Making it pay of course is another thing. The Destination Local programme aims to better understand the economics of delivering hyperlocal media at scale, in a sustainable way.

The application process closes on 17 May and successful bids will be notified by 29 June.

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Media release: Students produce one-off newspaper

April 5th, 2012 | No Comments | Posted by in Hyperlocal, Local media, Newspapers

A group of journalism students at Staffordshire University have produced a newspaper to promote political and news comment site Pits n Pots.

The unique publication, which will be delivered to some 50,000 houses across Stoke-on-Trent next week, features 16 pages of community and political news as well as features and profiles of community champions.

The initiative saw volunteers given just three weeks to assemble a team, research and create content and finally design the paper.

Andrew Bettridge, who edited the paper, said:

It was a brilliant effort by the whole team to get the paper produced in such a short space of time. It was a lot of hard work but we all had great fun working on it and we are all very proud of the finished result. I hope the people of Stoke-on Trent enjoy reading it.

“The skills we have picked up from the teaching staff at Staffordshire University have helped us to put together a slick and professional newspaper.

Mike Rawlins of the Pits n Pots website said:

“The site is run by local volunteers who write about politics and issues that they are interested in. They write because they are passionate about what they believe in.”

The project is backed by The Journalism Foundation which has been working with Pits n Pots to reprofile the site while boosting community engagement.

Head of the foundation Simon Kelner, former editor of the Independent, and managing director Charlie Burgess, formerly of the Independent and the Guardian, visited the Staffordshire University newsroom during the process.

Burgess said:

“It was great to work with such an enthusiastic group of students who understood what The Journalism Foundation was doing. The project would not have been possible without them – and I hope they felt it was of benefit to them too. Staffordshire University were fantastic with their support.”

Jackie Gregory, senior lecturer in journalism at Staffordshire University, said:

“Around a dozen students, who all have a busy university workload, gave up many hours of their own time to produce this paper. They worked under pressure with great dedication and humour. It was a learning curve but they can be proud of the result.”

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Media release: Extra Newspapers launches new hyperlocal titles

April 4th, 2012 | No Comments | Posted by in Local media, Newspapers

Image copyright Extra Newspapers

Extra Newspapers have launched the first in a string of new hyperlocal publications today designed to bring community news back to the fore.

The Kettering Extra and The Corby Extra hit news stands this morning with a cover price of 50p and a Wellingborough edition is set to follow on 18 April.

After some 14 months development, Extra Newspapers, which has offices in the Midlands, South East and Lancashire, put out a release last week detailing today’s launch:

Each paper, which is fortnightly, is designed to appeal to the traditional newsprint reader as well as the younger, digital savvy readership. Each one will be wholly dedicated to hyperlocal news – with companies and communities invited to contribute their news, views and event details to their local Extra paper.

The newspapers will have a start-up circulation of 10,500 and a cover price of just 50 pence, bringing readers everything from football results and birth announcements to school news, council facts, events, news and local views.

Stuart Parker, managing director, added:

Corby, a town of 55,000 people had until now no newspaper to call its own. The Corby Extra will give Corby what it wants most of all and that’s a voice across the community.

We intend to truly support local business and with the gradual shift in recent years to high advertising rates, the regional press has made it almost impossible for small businesses to communicate effectively with their target audiences. Extra will also be providing value for money advertising rates, so that businesses can quite simply afford to advertise and communicate.

 

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Guardian launches Streetstories, an app for King’s Cross

March 21st, 2012 | No Comments | Posted by in Mobile

The Guardian has launched Streetstories, an iPhone and Android app, providing audio stories based on the phone’s location.

The app is another Guardian project focusing on social, local mobile and is launched the day after the public release of n0tice, another move by the news organisation into the SoLoMo space.

Launched ahead of the Guardian’s Open Weekend event this weekend, the Streetstories app provides a guide to King’s Cross,the area of London where King’s Place, the Guardian building where the event will take place, is located.

Francesca Panetta, the app’s creator, has blogged about it.

Streetstories is a free app for iPhone and Android which triggers audio relevant to your location - your smartphone knows where you are, and plays the stories automatically. The way the app works is you plug in your headphones, start up the ‘autoplay’ mode and put your smartphone in your pocket. The app will find where you are and start playing the clips, so you don’t need to press any buttons, just wander anywhere in the area and your route will create your own narrative

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Guardian hyperlocal platform n0tice now open to all

March 21st, 2012 | No Comments | Posted by in Hyperlocal, Mobile

The Guardian’s latest venture into hyperlocal publishing is now open to all with the “full open release” of n0tice.

Matt McAlister, director of digital strategy for the Guardian Media Group, presented the social, local, mobile offering at today’s Changing Media Summit.

The seed of the idea came out of a Guardian Hack Day project inspired by geolocation services.

McAlister explained the concept to Journalism.co.uk, which has tracked the progress of n0tice:

If the phone knows where you are and if I see something interesting around me, why can’t I report on that and be an active citizen journalist or participant?

The team evolved the idea into “a community service explicitly tied to a location, almost as a navigation or a filter for finding information”.

Since accepting members by invitation only, early users have been influencing its development.

The platform has opportunities for hyperlocal news sites, which can brand a noticeboard, tracking interaction using web analytics.

Some hyperlocals have adopted n0tice as “their events database, essentially submitting events directly onto notice but with their brand and look and feel”.

McAlister explained that it can increase engagement for hyperlocals.

WordPress is a wonderful publishing environment but it’s not as good as crowdsourcing reports. You can get someone to comment on something you’ve written but it’s not as good for letting anyone share anything original directly into a community space.

The platform also has wider opportunities for hyperlocals and other users: they can potentially make money by creating a noticeboard.

Based on a classifieds system with users paying for premium ads, noticeboard owners keep 85 per cent of the revenue generated.

Here Matt McAlister explains the project’s development:

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Essex hyperlocal website teams up with Archant to launch magazine

A hyperlocal website in Essex has teamed up with regional newspaper publisher Archant to launch a print edition.

EverythingEppingForest.co.uk, which was founded in 2008 by local journalist David Jackman, will bring out the glossy monthly magazine from next month.

Printed by Archant, it will be delivered to 10,000 homes in the area and will include local community news and information, events and advertising.

In a statement published on the Everything Epping Forest website (not directly linkable – scroll down), Archant London commercial director Tony Little said: “We are delighted to have set up this partnership with David who is a much-respected local journalist, with important contacts in the local area.

“His success with Everything Epping Forest should be applauded and we are delighted to get involved with such a successful community-focused initiative.”

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New Guardian community platform n0tice invites more users

October 26th, 2011 | 1 Comment | Posted by in Citizen journalism, Hyperlocal


n0tice, the Guardian’s latest community project, has today opened to more users.

The platform is an online version of a village noticeboard, allowing people to post and find community news and classified ads. It is location-based, enabling searches and delivering news related to any location worldwide.

Guardian News & Media plans to make money out of the site, which was inspired by a hack day, by charging for featured ads and selling the white-labelled technology to companies wanting to use n0tice for commercial purposes.

The platform has a read API, a self-serve white label version and feed importing meaning that it can be adapted for hyperlocals and “could potentially work just as well for hyperlocal community bloggers in northern England as it could for cricket fans in India or birdwatching groups in Oregon”, Sarah Hartley, community strategist at GMG and one of a team of three working on the project told Journalism.co.uk.

Matt McAlister, director of digital strategy at the Guardian, has announced the latest developments in a blog post:

The release today is a big one for us. We’ve added the ability to create your own n0ticeboard.

He goes on to say:

If we can make citizen journalism possible in more contexts for more communities then I think we will have done a good thing. If we can also make citizen journalism a financially sustainable activity then we will have done a great thing.

As we go along we are increasingly unsure of what happens next. Participants are starting to determine what we do more and more. So, if you want this platform to do something, please get in early and share your thoughts with us.

The platform is in still private beta so invite-only, but Journalism.co.uk has 10 invites. You can try to claim a n0tice invite by clicking here.

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‘It’s gone viral’: How a student’s riot liveblog brought a million views in a day

When the riots broke out in London and beyond last weekend, the press worked hard to keep up with the latest accounts and rumours circulating. And it was not just the national press and local papers bidding to bring audiences the latest from the heart of the action, the riots also proved an extraordinary experience for student journalists keen to flex their online reporting muscles.

On the fourth night of riots in the city and beyond, Journalism.co.uk caught up with MA journalism student at Brunel University Gaz Corfield, editor of hyperlocal site the West Londoner. Corfield and his team of contributors produced a live-blog of the events on the WordPress blog which, according to Corfield, enjoyed a tremendous 1 million views in just 24 hours (see graph below).


Below Corfield explains how the team approached coverage of the events, why he thinks the live blogging formula worked so well, and how him and his team of contributors helped verify and check reports.

Why a live-blog?

From the feedback we’ve had it seems that speed and accuracy of coverage is what makes the liveblog format popular. Full length news stories are great for catching up on events when you’re having a leisurely read about them the day afterwards. However, when the situation is fluid and still developing, readers want immediate updates. It takes time even to write up a NIB and you may not have enough information to pad out a story. Devoting a separate page on your website to four and a half lines with a break in the middle isn’t very informative. Some of our readers were interested in the earlier reports and with the liveblog format those are easily accessible just by scrolling down the page.

What challenges did you face while covering the riots, both in terms of safety and technological?

Our people on the ground have mainly been friends and volunteers who got in touch and offered their services. The vast majority of what we’re doing is curating reports from Twitter but having our own people on location has helped. One of our contributors, Sarah Henry, was in Hackey on Tuesday and was briefly caught up the violence there but got away unscathed – she tells me that the BBC reporter next to her was hit by a bottle.

Twitter, Twitpic and Yfrog have all been essential to our services and I really cannot recommend TweetDeck enough; the ability to set up live-updating searches was a true godsend. The biggest challenge, though, has been keeping the updates going out onto the site. You can have all the people and apps in the world bringing you information but at the end of the day, someone’s got to type them up!

What made your coverage stand out from others?

Speed, accuracy and collation of information from the ground, sifting between rumours and facts. Debunking false rumours, where we felt confident enough to do so, also built up our readers’ trust quickly. We weren’t afraid to categorise our reports – if we had sketchy information about something, we’d tell our readers “this report is unconfirmed” and work as quickly as we could to either confirm or deny it.
We also made a conscious choice not to label the people we were reporting on, even though our sources mentioned vigilantes, ethnic groups and political groups. Given the already heightened situation I felt it would be irresponsible to put out sensitive information we couldn’t directly check ourselves, so we stuck to just reporting movements of people. I think our readers appreciated that; our coverage was seen as being purely factual without any speculation, and therefore more valuable than other sources. I refused to report rumours about intended targets, which I think reassured a lot of people.

Rapid and relevant updates are what seems to be driving the traffic – at the end of Tuesday night/Wednesday morning the traffic was dropping off as there simply wasn’t anything new to report on. We also had the huge advantage of being the first liveblog to have up-to-the-minute reports. At the beginning of the riots there were repeated rumours that there was a news blackout, and many people were expressing frustration at their usual go-to news outlets being behind the curve.

How were you verifying breaking news/images/video etc?

We put a lot of trust in images. Provided they were tweeted alongside a location-specific hashtag we took them seriously – although this did go slightly awry when someone produced fake pictures of the London Eye on fire! Videos more or less spoke for themselves – either you can recognise local landmarks, or you can’t. Google Street View was useful for verifying images and videos in less frantic moments.
Sorting through tweets was harder – although we had our trusted sources out on the ground at the beginning, as the night progressed we had to read through public Tweets and decide what was real and what was just rumour. If we had a lot of similar (but not identical) reports of activity in a given area, we tended to treat that as reliable. However, that did get confusing towards the small hours of Wednesday morning because our own information was immediately being picked up and distributed by Twitter users in the areas we were trying to learn more about. Our biggest challenge was filtering out retweets because they clogged our information flow.

How did you use social media to further your reporting?

We used Twitter and Facebook. One person dedicated to running each, plus myself on the liveblog. It did get quite tricky deconflicting information going out from both sources. When I first built the site I set our Facebook page’s updates to autopost on Twitter, which later made us wonder where some of our own tweets were coming from! Close co-ordination kept the feeds unique and interesting, though.
We established a conversation with our readers on Facebook, using our page there to respond to queries about riots in peoples’ local areas. Our Twitter feed was pushing out shortened versions of the liveblog updates, with regular links to the liveblog page. In quieter periods we also published our Twitter username and asked for tip-offs to be directed at that, which worked well. Surprisingly, we also received a large volume of tip-offs through the email contact form on our website; you don’t really think of email as being a form of social media but clearly it has its place.

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