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#jpod – How web analytics can provide story leads and new angles

May 11th, 2012 | No Comments | Posted by in Podcast, Search

Analytics can give you much more information than just your number of readers. Delve deeper and analytics can also lead to news stories and help shape editorial angles as a story unfolds.

In this week’s podcast Sarah Marshall,’s technology correspondent, speaks to:

  • Laura Amico, who set up Washington DC-based Homicide Watch. Laura explains how she gets news stories by looking at the different terms people are searching for.
  • Tony Haile, CEO of Chartbeat, a real-time analytics company used by major publishers including Al Jazeera and the New York Times. Tony gives examples of how news organisations respond to what audiences are reading.

You can hear future podcasts by signing up to the iTunes podcast feed.

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