This podcast looks at what percentage of readers of a news site land on the homepage.
Homepage traffic varies hugely, with big international outlets generally receiving a greater percentage of homepage traffic than many smaller titles with lesser-known brands.
Andrew Montalenti from Parse.ly describes news sites with large numbers of people coming to the homepage as “front door” sites, and those with low homepage traffic but a large proportion hits from social as “side door” publishers.
We also hear from Quartz, which last week celebrated its first anniversary. In the podcast, senior editor of Quartz Zach Seward says “homepages as traditionally conceived by news organisations will have diminishing value”.
We speak to:
- Zach Seward, senior editor at business news site Quartz
- Andrew Montalenti, co-founder and chief technology officer at analytics platform Parse.ly
- Josh Schwartz, head of data science at real-time analytics platform Chartbeat
You can hear future podcasts by signing up to the Journalism.co.uk podcast feed.
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Tags: andrew montalenti, homepage, josh schwartz, online traffic, parse.ly, Podcast, quartz, zach seward