This FT interview with Guardian Media Group chief executive Carolyn McCall reveals some background on the company’s pay wall strategy. The company discussed six different models, including a pay wall, but McCall said there was no evidence for the commercial success of pay walls:
“It is not really the way the web works. That is not to say there are not areas of specialist content that cannot be charged for,” she says.
Finally, this nugget:
Carolyn McCall, gmg, Guardian Media Group, Guardian News&Media
Ms McCall dismisses the idea of any changes in the Guardian’s senior management – which is known to hold the firm view that freedom of news takes precedence over any business model – as “preposterous”.
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