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The growth of online watchdogs: are they ‘journalism’ and does it matter?

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The influence of UK-based democracy organisation, mySociety, often gets forgotten, perhaps deliberately downplayed, in the British press. Let’s go back to the MP expenses row, for example. Well before the Telegraph played its central role in exposing the various scandals, mySociety saw a significant campaign victory when Gordon Brown U-turned on an attempt to keep certain MP expenses details private, back in January.

At the time, mySociety’s founder, Tom Steinberg said: “This is a huge victory not just for transparency, it’s a bellweather for a change in the way politics works. There’s no such thing as a good day to bury bad news any more, the internet has seen to that.” But did mySociety’s, in my view, undeniably influential part get reported in the UK press? Not really.

So it was good to see that in Guardian editor Alan Rusbridger’s speech at the Media Standards Trust event earlier this week, all of which will be available to watch here, he opened with examples of online projects (two mentions for mySociety) – that do exactly what newspapers do – or used to – do. Is it journalism, but does it matter, he wondered.

Rusbridger gave three examples that showed, he said, ‘changes in how information is organised, personalised, ordered, stored, searched for, published and shared.’ These sites, he said, have many things in common with conventional journalism, ‘dealing with facts, with statistics, with information about public life, politics and services.’

  • FixMyStreet (mySociety). Just as the Cotswold Journal draws public attention to potholes, FixMyStreet allows users to identify problems in their local area, and get them noticed. “That to me is essentially what a local newspaper is or was,” Rusbridger said. It’s ‘much more responsive’ and allows a ‘direct transaction between the citizen and the council’ he said. And it’s ‘crucially cheaper than sending out a reporter and a photographer,’ he added. “I don’t know whether that’s journalism or not, I don’t know if that matters.”
  • TheyWorkForYou (mySociety). This, Rusbridger said, was ‘essentially what has replaced, or will replace’ parliamentary reporting, as he flashed up on the screen an example of the old-style reports from the Times in 1976. It’s ‘better than what went before’ he said. “I don’t know if that’s journalism or whether it matters.”
  • EveryBlock. It provides information on local areas, just as a local paper does or did. Adrian Holovaty’s US-based project allows one to ‘drill down into every neighbourhood’ in a personalised way, he said.  Crimes on your route to work can be plotted. “I don’t know if that’s journalism or whether that matters but I think it’s fantastically interesting.”

This is the relevant part of Rusbridger’s speech:

Three spheres of relevance for news online

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Today’s a good day to point at three examples of how you can enhance the value of online news by linking it to additional, meaningful and relevant content.

I’m calling them the Three Spheres of relevance, three different approaches to creating news relevance: locally on a news site by bringing related content to a single destination, by using tagged metadata to enable better linking to relevant material and in the newsgathering process itself (stick with me, this might get into seriously tenuous segue territory).

Thomson Reuters has launched a new version of its semantic tagging tool Open Calais that broadly enhances and builds on its first round of development (hat tip Martin Stabe).

Open Calais has made publicly accessible a piece of internal software used by Thompson Reuters that automatically reads content and creates relationships between different articles, news pieces and reports based on the businesses, places, events, organisations and individuals mentioned in them.

External developers have been encouraged to play with the technology to create an additional level of metadata for their own sites that could offer users a more sophisticated level of additional content around news pieces and blog posts by relying on automatically generated semantic links rather than more rudimentary manual or algorithmically created versions.

The second round of development two has brought WordPress plugins and new modules for Drupal to allow developers to more easily integrate metadata into the applications and third-party tools they are building.

As part of round two, Thomson Reuters has also launched Calais Tagaroo, a WordPress plugin that automatically generates suggested tags for bloggers that want to incorporate additional relevant content to their posts.

This weekend has also seen the launch of New York Times’ Olympics blog, Rings, as a destination where readers can get a plethora of Times content about the Beijing games. The blog is the latest edition to the Times’ Olympics sub-site.

In addition to covering the sporting competition the blog – like the Times’ sub-site – draws in reporting from Times’ sports, foreign and business desks, as well as taking pieces from bureaux in China.

Compare this with the Olympics destination the BBC is running for the games. It could easily draw sporting coverage together with relevant material from the news pages but it has chosen not to make that link and instead leave its users to drift off elsewhere to find out about the other issues surrounding the games. It doesn’t make the most of pulling all the relevant and related material togther in the way the Times does with its blogs and sub-site.

The final example of news organisations working on relevance comes before any of that content is even written.

Guardian editor Alan Rusbridger told the Press Gazette that as part of the newspaper’s adoption of an integrated print and digital news production process reporting staff would abandon the traditional newsdesk structure to instead ape the set-up of Guardian.co.uk reporting staff and be rearranged into subject-specific teams or ‘pods’ to allow closer working between reporters and the ability file for both the web and the print edition as the story demands.