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	<title>Editors&#039; Blog &#124; Journalism.co.uk &#187; google</title>
	<atom:link href="http://blogs.journalism.co.uk/tag/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.journalism.co.uk</link>
	<description>Online journalism news</description>
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		<title>Google to help Tunisian journalists pick up new skills</title>
		<link>http://blogs.journalism.co.uk/2012/02/10/google-to-help-tunisian-journalists-pick-up-new-skills/</link>
		<comments>http://blogs.journalism.co.uk/2012/02/10/google-to-help-tunisian-journalists-pick-up-new-skills/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:11:21 +0000</pubDate>
		<dc:creator>Paul McNally</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Le Monde]]></category>
		<category><![CDATA[The Journalism Foundation]]></category>
		<category><![CDATA[Tunisia]]></category>
		<category><![CDATA[William Echikson]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=42917</guid>
		<description><![CDATA[Tweet Google is to sponsor six Tunisian journalists to spend three months at a leading French newspaper, picking up digital news-gathering skills. The internet giant has teamed up with liberal daily Le Monde, which will offer a newsroom placement to each of the journalists, covering daily news and the French presidential elections taking place in [...]]]></description>
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<p><img class="alignnone" title="Google" src="http://www.journalism.co.uk/agile_assets/1/Google.jpg" alt="" width="395" height="102" /></p>
<p>Google is to sponsor six Tunisian journalists to spend three months at a leading French newspaper, picking up digital news-gathering skills.</p>
<p>The internet giant has teamed up with liberal daily Le Monde, which will offer a newsroom placement to each of the journalists, covering daily news and the French presidential elections taking place in May.</p>
<p>Google&#8217;s William Echikson <a href="http://googlepolicyeurope.blogspot.com/2012/02/working-with-le-monde-to-aid-tunisian.html">wrote on the company&#8217;s European public policy blog</a>:</p>
<blockquote><p>Our hope is that they then will return home with new skills that will serve to construct a new, free but responsible professional press in Tunisia.</p>
<p>At Google, we are aware of the need to work with publishers to smooth the transition not only from oppression to freedom, but from analogue to digital distribution. We are sponsoring a series of digital journalism prizes with Institut de Sciences Politiques, the International Press Institute in Vienna and the Global Editors Network in Paris.</p></blockquote>
<p>Meanwhile, journalism academics at City University in London are heading to Tunisia next week to lead a series of workshops for Tunisian journalists on &#8220;reporting a democracy&#8221;.</p>
<p>The project is the first of its kind being organised by <a href="http://www.thejournalismfoundation.com/">the Journalism Foundation</a>, which was founded last December and is <a href="http://www.journalism.co.uk/news/lebedev-and-kelner-launch-journalism-foundation/s2/a547021/">led by former Independent editor Simon Kelner</a>.</p>
<p>City lecturer Roy Greenslade <a href="http://www.guardian.co.uk/media/greenslade/2012/feb/10/journalism-education-tunisia">writes on his Guardian blog:</a></p>
<blockquote><p>The courses are the first to be held in Tunisia since last January&#8217;s overthrow of Ben Ali&#8217;s authoritarian regime.</p>
<p>They will provide practical advice to journalists on coping with the realities of reporting in a free society. But the classes will be held amid an ongoing battle for media freedom.</p></blockquote>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2012/02/08/app-of-the-week-for-journalists-google-latitude-for-adding-locations-to-stories/" rel="bookmark" title="February 8, 2012">App of the week for journalists &#8211; Google Latitude, for adding locations to stories</a></li>
<li><a href="http://blogs.journalism.co.uk/2010/07/23/french-newspapers-in-cahoots-over-pay-system-to-rival-google/" rel="bookmark" title="July 23, 2010">French newspapers in cahoots over pay system to rival Google</a></li>
<li><a href="http://blogs.journalism.co.uk/2010/06/28/owni-fr-the-mainstream-press-has-a-17-year-old-rival/" rel="bookmark" title="June 28, 2010">Owni.fr: The mainstream press has a 17 year old rival</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/05/03/bbc-calls-on-journalists-to-mark-world-press-freedom-day/" rel="bookmark" title="May 3, 2011">BBC calls on journalists to mark World Press Freedom Day</a></li>
<li><a href="http://blogs.journalism.co.uk/2010/01/08/editors-weblog-french-government-considering-google-tax/" rel="bookmark" title="January 8, 2010">Editors Weblog: French government considering &#8216;Google tax&#8217;</a></li>
</ul>
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		<title>UCLan project awarded £64,000 from Google to support &#8216;news entrepreneurs&#8217;</title>
		<link>http://blogs.journalism.co.uk/2011/11/30/uclan-project-awarded-64k-from-google-to-support-news-entrepreneurs/</link>
		<comments>http://blogs.journalism.co.uk/2011/11/30/uclan-project-awarded-64k-from-google-to-support-news-entrepreneurs/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 14:54:49 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[François Nel]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ipi]]></category>
		<category><![CDATA[Sarah Hartley]]></category>
		<category><![CDATA[scraperwiki]]></category>
		<category><![CDATA[UCLAN]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=41540</guid>
		<description><![CDATA[The UCLan project is one of three winners of the International Press Institute's News Innovation Contest]]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/Francois-Nel.jpg"><img class="alignnone size-full wp-image-41542" title="Francois-Nel" src="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/Francois-Nel.jpg" alt="" width="410" height="280" /></a></p>
<p>The University of Central Lancashire&#8217;s Journalist Leaders Programme has secured €75,000 (£64,000) of Google funding to support &#8220;news entrepreneurs&#8221; after being named as one of three winners of the International Press Institute&#8217;s News Innovation Contest.</p>
<p>The programme, founded by researcher, academic and consultant on newsroom and digital business innovation François Nel (pictured), will develop a project called Media and Digital Enterprise (MADE), to offer an &#8220;innovative training, mentoring and research programme&#8221;.</p>
<p>The funding awarded by IPI will be spent by the UCLan programme on working &#8220;to create sustainable news enterprises &#8211; whether for social or commercial purposes – by helping innovators&#8221;.</p>
<p>Nel told Journalism.co.uk MADE will &#8220;support the entire news ecosystem as we need innovation across the sector&#8221;.</p>
<p>He is now looking for people with entrepreneurial ideas who are interested in news innovation.</p>
<p>The other two winners of the contest are <a title="IPI" href="http://www.ipinewscontest.org/winners/internews-europe.html" target="_blank">Internews Europe</a>, a European non-profit organisation created in 1995 to help developing countries establish and strengthen independent media organisations to support freedom of expression and freedom of access to information, alongside the <a title="IPI" href="http://www.ipinewscontest.org/winners/world-wide-web-foundation.html" target="_blank">World Wide Web Foundation</a>, a Swiss public charity founded by Sir Tim Berners-Lee, the inventor of the world wide web.</p>
<p>In February <a title="Journalism.co.uk" href="http://www.journalism.co.uk/news/google-sponsors-ipi-digital-journalism-contest-with--1-7m-grant/s2/a542960/" target="_blank">Google announced it was awarding $2.7 million to the Vienna-based IPI</a> for its contest.</p>
<p>There were round 300 applicants, reduced first to 74 and then to 26 before the three winners were selected by a panel of seven judges, including journalism professor and commentator Jeff Jarvis.</p>
<p>The winners of the total fund of $600,000 were <a title="Journalism.co.uk" href="http://www.journalism.co.uk/news/google-launches-data-journalism-awards-with-gen/s2/a546938/" target="_blank">announced yesterday</a>; Nel heard this morning how much the MADE project is being allocated, telling Journalism.co.uk &#8220;it&#8217;s fantastic to have support for news innovations&#8221;.</p>
<p>Nel and others working on the Leaders Programme have been working with news organisations, including Johnston Press, Trinity Mirror and the Guardian Media Group, looking at digital processes and innovative business models.</p>
<blockquote><p>MADE allows us to pull those strands together and work with directly with news entrepreneurs. And we&#8217;re really excited about the possibility of putting this to the test.</p></blockquote>
<p>Nel explained that MADE will &#8220;deliver good skills for a whole range of news start-ups&#8221; and he is now &#8220;looking to work with individuals, groups and companies, who are interested in news innovation&#8221; to get involved.</p>
<p>The project will help develop new skills and test the business plans, offering bespoke support to those with entrepreneurial ideas.</p>
<blockquote><p>We&#8217;re looking to support five good people and good ideas for at least three months so that we can give those ideas legs.</p></blockquote>
<p>The project includes various partners that were part of the bid, including one to build content and one to build communities.</p>
<p>Developers at ScraperWiki will be working with the project to develop innovations in data journalism and build content. Another partner is Sarah Hartley who is now working on <a title="More on n0tice on Journalism.co.uk" href="http://blogs.journalism.co.uk/tag/n0tice/" target="_blank">the Guardian&#8217;s social, local, mobile project n0tice</a>, with this area of the project focusing on building communities.</p>
<p>MADE will also involve Nel&#8217;s colleagues at Northern Lights, an award-winning business incubation space at UCLan.</p>
<p>The project also has an international element, involving groups in Turkey, drawing on Nel&#8217;s connections in the country.</p>
<p>Nel explained why the funding and ongoing support from IPU is vital.</p>
<blockquote><p>In the digital news media space the cyber world is littered with start ups. The corpses of news start ups are every here. What we really need to do is help news entrepreneurs stay up and that&#8217;s what we are trying to do here.</p></blockquote>
<ul>
<li><a title="IPI" href="http://www.ipinewscontest.org/winners/university-of-central-lancashire.html" target="_blank">This announcement details more of MADE&#8217;s aims</a>.</li>
<li><a title="Digital Editors Network" href="http://digitaleditorsnetwork.blogspot.com/" target="_blank">This post has information on the project and includes contact details for François Nel</a>.</li>
</ul>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2011/06/23/j-lab-four-us-women-led-news-ideas-each-win-12k-funding/" rel="bookmark" title="June 23, 2011">J-Lab: Four US women-led news ideas each win $12K funding</a></li>
<li><a href="http://blogs.journalism.co.uk/2007/12/14/innovative-journalismtechnology-development-projects-in-the-us-and-uk/" rel="bookmark" title="December 14, 2007">Innovative journalism/technology development projects in the US and UK</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/10/24/the-guardian-awards-for-digital-innovation-open-for-entries/" rel="bookmark" title="October 24, 2011">The Guardian Awards for Digital Innovation open for entries</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/05/20/2011-knight-batten-journalism-innovation-awards-open-for-entries/" rel="bookmark" title="May 20, 2011">2011 Knight Batten journalism innovation awards open for entries</a></li>
<li><a href="http://blogs.journalism.co.uk/2008/10/02/aop-rbi-takes-four-prizes-at-digital-publishing-awards-2008/" rel="bookmark" title="October 2, 2008">AOP: RBI takes four prizes at Digital Publishing Awards 2008</a></li>
</ul>
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		<title>#news2011: Paywalls &#8211; &#8216;the solution is going to be unique and individual&#8217;</title>
		<link>http://blogs.journalism.co.uk/2011/11/29/news2011-paywalls-the-solution-is-going-to-be-unique-and-individual/</link>
		<comments>http://blogs.journalism.co.uk/2011/11/29/news2011-paywalls-the-solution-is-going-to-be-unique-and-individual/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 03:34:59 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[#news2011]]></category>
		<category><![CDATA[digital subscriptions]]></category>
		<category><![CDATA[ePresse]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[kiosk]]></category>
		<category><![CDATA[newsstands]]></category>
		<category><![CDATA[paid-for content]]></category>
		<category><![CDATA[paywalls]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=41389</guid>
		<description><![CDATA[The discussion at the Global Editors Network news summit looked at paywalls and paid-for apps]]></description>
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<p>In one of the first sessions at the <a title="More from the Global Editors Network summit" href="http://blogs.journalism.co.uk/tag/news2011/" target="_blank">Global Editors Network news summit</a> today the panel discussed paywalls and paid-for apps.</p>
<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/epresse-catalogue.jpg"><img class="size-full wp-image-41395 alignleft" style="margin-left: 5px; margin-right: 5px;" title="epresse catalogue" src="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/epresse-catalogue.jpg" alt="" width="211" height="318" /></a>One of the speakers was Frederic Filloux, general manager of ePresse Consortium, the &#8220;digital kiosk&#8221; or newsstand from ePresse which launched in July this year after just six months of development by a two-man team (the catalogue section of the iPhone app is shown in the screenshot on the left).</p>
<p>Filloux gave an interesting insight into the model and the online challenges of the industry in which it performs.</p>
<p>He said the kiosk has a &#8220;news DNA&#8221;, leaving the leisure magazine market to other outlets.</p>
<blockquote><p>&#8220;It is highly selective. It had just eight publishers at start, and might have grown to 12 in January. It is capturing an 85 per cent reach, the market is quite concentrated.&#8221;</p></blockquote>
<p>I spoke to him more about the platform after the session, when he also discussed how ePresse would be working with <a title="Journalism.co.uk report" href="http://www.journalism.co.uk/news/google-announces-one-pass-online-payment-system-for-publishers/s2/a542836/" target="_blank">Google&#8217;s One Pass system</a></p>
<p><object height="81" width="100%"><param name="movie" value="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F29235041&amp;show_comments=true&amp;auto_play=false&amp;color=ff00be"></param><param name="allowscriptaccess" value="always"></param> <embed allowscriptaccess="always" height="81" src="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F29235041&amp;show_comments=true&amp;auto_play=false&amp;color=ff00be" type="application/x-shockwave-flash" width="100%"></embed></object>   <span><a href="http://soundcloud.com/journalismnews/frederic-filloux-of-epresse">Frederic Filloux of ePresse</a> by <a href="http://soundcloud.com/journalismnews">journalismnews</a></span></p>
<p>During the session the speakers also called on editors to experiment with numerous revenue streams, and find their unique market.</p>
<p>Filloux told the conference &#8220;the company that will survive will be the one able to have not two but 15 different revenue streams and be able to test, experiment and find out what will be most valuable &#8230; It will have to test a lot and try many formulas.&#8221;</p>
<p>Fellow speaker Madhav Chinnappa, head of strategic partnerships for Google News, added that &#8220;the solution is going to be unique and individual&#8221;.</p>
<blockquote><p>In my personal opinion the most successful paywall has probably been the Financial Times, but they have a unique set of circumstances. It took them years to develop their paywall, trying different things. They spent a lot of effort around customer data. They come from unique position. I don&#8217;t know any human who pays for a subscription to the FT, it&#8217;s companies, so that&#8217;s going to be different from most newspapers in the audience.</p></blockquote>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2012/01/13/jpod-paywalls-helping-readers-over-the-fence/" rel="bookmark" title="January 13, 2012">#jpod &#8211; Paywalls: Helping readers over the fence</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/10/13/wef11-audio-jim-brady-of-journal-register-company-talks-open-newsrooms/" rel="bookmark" title="October 13, 2011">#wef11 audio: Jim Brady of Journal Register Company talks open newsrooms</a></li>
<li><a href="http://blogs.journalism.co.uk/2010/10/18/jpod-the-aop-digital-publishing-summit/" rel="bookmark" title="October 18, 2010">#jpod: The AOP Digital Publishing Summit</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/10/15/wef11-publishers-share-paywall-strategies-and-lessons-learnt/" rel="bookmark" title="October 15, 2011">#wef11: Publishers share paywall strategies and lessons learnt</a></li>
<li><a href="http://blogs.journalism.co.uk/2009/11/16/soe09-what-are-the-revenue-opportunities-for-newspapers-and-what-are-the-donkeys/" rel="bookmark" title="November 16, 2009">#soe09: What are the revenue opportunities for newspapers &#8211; and what are the &#8216;donkeys&#8217;?</a></li>
</ul>
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		<title>#wef11: &#8216;We&#8217;re standing here with open arms&#8217;, Google tells publishers</title>
		<link>http://blogs.journalism.co.uk/2011/10/14/wef11-were-standing-here-with-open-arms-google-tells-publishers/</link>
		<comments>http://blogs.journalism.co.uk/2011/10/14/wef11-were-standing-here-with-open-arms-google-tells-publishers/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 09:47:27 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[#weff11]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=40135</guid>
		<description><![CDATA[Tweet The first session of the day at the World Editors Forum in Vienna today was a conversation with Stefan Tweraser, head of Google Germany. During the Q&#38;A session Tweraser faced the inevitable questions about whether or not Google is friend or enemy to publishers. If you would join me for a small experiment, close [...]]]></description>
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<p>The first session of the day at the <a title="More Journalism.co.uk blog posts from the WEF 11" href="http://blogs.journalism.co.uk/editors/tag/wef11/" target="_blank">World Editors Forum</a> in Vienna today was a conversation with Stefan Tweraser, head of <a title="More on Google from Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/tag/google/" target="_blank">Google</a> Germany.</p>
<p>During the Q&amp;A session Tweraser faced the inevitable questions about whether or not Google is friend or enemy to publishers.</p>
<blockquote><p>If you would join me for a small experiment, close your eyes and imagine a world without Google, would you fare better or worse? I think it&#8217;s difficult to answer because in 2010 alone Google has paid 6 billion US dollars to publishers worldwide. And on average every minute Google provides publishers with 100,000 business opportunities in terms of traffic.</p>
<p>&#8230; More than 80 per cent of people use a search engine when looking for content online. One couldn&#8217;t exist without the other.</p></blockquote>
<p>The moderator mentioned that some saw the relationship as one of &#8220;mutual complaint&#8221;. Tweraser responded to say Google is transparent about what it does, and enables publishers to easily opt out.</p>
<blockquote><p>Google News gathers news content from over 50,000 publishers and that number continues to rise and rise. On the other hand, if publishers don&#8217;t want to be found, there is one piece of code they put on their website so we don&#8217;t find them. We are very transparent.</p></blockquote>
<p>Tweraser also made reference to Google&#8217;s new joint paid content platform OnePass, <a href="http://www.journalism.co.uk/news/google-announces-one-pass-online-payment-system-for-publishers/s2/a542836/" target="_blank">which launched in February</a>, and provides users with a single point of payment for content across a variety of websites.</p>
<blockquote><p>There is a need for a payment aggregator for paid content and that&#8217;s what we&#8217;ve been doing with OnePass. We&#8217;re still building partnerships. There is enough of an opportunity for joint business models.</p></blockquote>
<p>When asked for more details on whether other publishers have signed up, and plans to push the platform out more widely, Tweraser seemed to keep his cards close to his chest.</p>
<blockquote><p>We have launched in several markets and we are actively looking for more partnerships. We are open for business with OnePass.</p></blockquote>
<p>He added that it&#8217;s &#8220;in Google&#8217;s DNA to partner&#8221;, and called for publishers to view it as such.</p>
<blockquote><p>Google News lives because it partners with more than 50,000 and shares revenue with them on a very significant scale. We are open to partnerships in almost any aspect of our business.</p>
<p>&#8230; The one recommendation I can give you: view Google as a partner who&#8217;s standing there with open arms.</p></blockquote>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2009/09/10/nieman-journalism-lab-google-developing-micropayment-system-in-pitch-to-newspapers/" rel="bookmark" title="September 10, 2009">Nieman Journalism Lab: Google developing micropayment system in pitch to newspapers</a></li>
<li><a href="http://blogs.journalism.co.uk/2010/10/08/wefhamburg-google-quiet-on-newspass-debunks-myth-that-it-is-at-odds-with-paywalls/" rel="bookmark" title="October 8, 2010">#WEFHamburg: Google quiet on Newspass, debunks myth that it is at odds with paywalls</a></li>
<li><a href="http://blogs.journalism.co.uk/2010/07/16/youtube-grant-programme-a-step-closer-to-google-as-a-publisher/" rel="bookmark" title="July 16, 2010">YouTube grant programme &#8211; a step closer to Google as a publisher?</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/09/30/how-news-sites-can-apply-to-be-included-in-editors-picks-on-google-news-uk/" rel="bookmark" title="September 30, 2011">How news sites can apply to be included in Google News Editors&#8217; Picks</a></li>
<li><a href="http://blogs.journalism.co.uk/2009/12/02/google-introduces-option-for-five-a-day-free-click-limit/" rel="bookmark" title="December 2, 2009">Google introduces option for five-a-day free click limit</a></li>
</ul>
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		<title>You can now see how many readers are online with Google Analytics real-time reports</title>
		<link>http://blogs.journalism.co.uk/2011/10/03/you-can-now-see-how-many-readers-are-online-with-google-analytics-real-time-reports/</link>
		<comments>http://blogs.journalism.co.uk/2011/10/03/you-can-now-see-how-many-readers-are-online-with-google-analytics-real-time-reports/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 13:10:00 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Traffic]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=39878</guid>
		<description><![CDATA[Sign-up for early access to Google Analytics real-time reports in]]></description>
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<p>Google Analytics has launched real-time data, allowing news sites to see how many readers are online and gauge the success of individual tweets.</p>
<p>The development was announced on the Google blog last week and is being rolled out  over the coming weeks.</p>
<p>You can <a title="Google Analytics form" href="http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html" target="_blank">sign-up for early access using this form</a>.</p>
<p>The Google blog illustrates how real-time can be used to monitor the impact of social media.</p>
<blockquote><p>For example, last week we posted about the <a href="http://analytics.blogspot.com/2011/09/web-analytics-tv-21-short-sweet.html">latest episode of Web Analytics TV</a> and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.</p></blockquote>
<p>Meanwhile, Google is also launching a premium analytics account with additonal analysis and support for an annual fixed fee, according to <a title="Google blog" href="http://analytics.blogspot.com/2011/09/introducing-google-analytics-premium.html" target="_blank">this blog post</a> which has more details.</p>
<p>.<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2009/03/16/hitwise-guardian-receives-more-traffic-from-twitter-than-competitors/" rel="bookmark" title="March 16, 2009">Hitwise: &#8216;Guardian receives more traffic from Twitter than competitors&#8217;</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/06/27/analytics-to-help-news-sites-understand-the-mobile-audience/" rel="bookmark" title="June 27, 2011">Analytics to help news sites understand the mobile audience</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/08/22/poynter-how-to-set-up-newsbeat-real-time-analytics-tool-for-news-sites/" rel="bookmark" title="August 22, 2011">Poynter: How to set up Newsbeat, real-time analytics tool for news sites</a></li>
<li><a href="http://blogs.journalism.co.uk/2007/09/27/tracking-twitter-kind-of-like-keywording/" rel="bookmark" title="September 27, 2007">Tracking Twitter &#8211; kind of like keywording</a></li>
<li><a href="http://blogs.journalism.co.uk/2007/12/19/news-as-niche-video-traffic-updates-for-mobiles/" rel="bookmark" title="December 19, 2007">News as niche: video traffic updates for mobiles</a></li>
</ul>
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		<title>How news sites can apply to be included in Google News Editors&#8217; Picks</title>
		<link>http://blogs.journalism.co.uk/2011/09/30/how-news-sites-can-apply-to-be-included-in-editors-picks-on-google-news-uk/</link>
		<comments>http://blogs.journalism.co.uk/2011/09/30/how-news-sites-can-apply-to-be-included-in-editors-picks-on-google-news-uk/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 15:55:47 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[editors' picks]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google News UK]]></category>
		<category><![CDATA[Madhav Chinnappa]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=39855</guid>
		<description><![CDATA[Google News UK launches redesign which includes Editors' Picks]]></description>
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<p>Google News UK has had a makeover. The site today (Friday, 30 September) launched a new Editors&#8217; Picks feature, enabling publishers to highlight content within Google News; and several new features, including increased personalisation of the site.</p>
<p>Editors&#8217; Picks is a new section of the Google News homepage, displaying original content that publishers have selected as highlights from their publications.</p>
<p>Google told Journalism.co.uk that publishers can select long-form investigative features, photo slideshows, interactive maps, charts or other content to engage readers of online news.</p>
<p>The Telegraph, the Guardian, BBC News, Channel 4 News, Metro, the Daily Mirror, and the Independent already have content available, and the product is available for publishers at <a title="Submit an Editors' Pick request to Google News" href="http://www.google.com/support/news_pub/bin/request.py?contact_type=site_update" target="_blank">this link</a>, (which Journalism.co.uk has today used to apply to be included in Editors&#8217; Picks).</p>
<p>Users can use the slider feature to increase or decrease the amount of news they receive from a particular outlet.</p>
<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Google-News-Independent.jpg"><img class="alignnone size-full wp-image-39856" style="border: 1px solid black;" title="Google-News-Independent" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Google-News-Independent.jpg" alt="" width="240" height="290" /></a>  <a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Google-News-Telegraph1.jpg"><img class="alignnone size-full wp-image-39858" style="border: 1px solid black;" title="Google-News-Telegraph" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Google-News-Telegraph1.jpg" alt="" width="266" height="291" /></a></p>
<p>In a release, Madhav Chinnappa, Google&#8217;s head of news partnerships in Europe said:</p>
<blockquote><p>We&#8217;ve been working with partners for some time now to create innovative new ways for them to engage readers of news online. Editors&#8217; Picks gives publishers a place to bring together the best of traditional and digital journalism; promoting long-form stories and experimenting with new formats.</p></blockquote>
<p>&nbsp;<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2010/10/08/wefhamburg-google-quiet-on-newspass-debunks-myth-that-it-is-at-odds-with-paywalls/" rel="bookmark" title="October 8, 2010">#WEFHamburg: Google quiet on Newspass, debunks myth that it is at odds with paywalls</a></li>
<li><a href="http://blogs.journalism.co.uk/2010/08/17/google-recruits-bbc-head-of-development-and-rights/" rel="bookmark" title="August 17, 2010">Google recruits BBC head of development and rights</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/03/31/bbc-college-of-journalism-blog-google-not-to-blame-for-journalisms-woes/" rel="bookmark" title="March 31, 2011">BBC College of Journalism blog: Google not to blame for journalism&#8217;s woes</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/11/29/news2011-paywalls-the-solution-is-going-to-be-unique-and-individual/" rel="bookmark" title="November 29, 2011">#news2011: Paywalls &#8211; &#8216;the solution is going to be unique and individual&#8217;</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/10/14/wef11-were-standing-here-with-open-arms-google-tells-publishers/" rel="bookmark" title="October 14, 2011">#wef11: &#8216;We&#8217;re standing here with open arms&#8217;, Google tells publishers</a></li>
</ul>
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		<title>App of the week for journalists &#8211; Astrid Tasks, a task manager for Android</title>
		<link>http://blogs.journalism.co.uk/2011/09/14/app-of-the-week-for-journalists-astrid-tasks-a-task-manager-for-android/</link>
		<comments>http://blogs.journalism.co.uk/2011/09/14/app-of-the-week-for-journalists-astrid-tasks-a-task-manager-for-android/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 08:00:09 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[App of the Week]]></category>
		<category><![CDATA[android apps]]></category>
		<category><![CDATA[app of the week]]></category>
		<category><![CDATA[astrid tasks]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=39382</guid>
		<description><![CDATA[Astrid Tasks, a task manager app for Android which integrates with Google Calendar]]></description>
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<p><strong>App of the week: </strong><a title="Astrid Tasks" href="https://market.android.com/details?id=com.timsu.astrid&amp;hl=en" target="_blank">Astrid Tasks</a></p>
<p><strong>Operating systems:</strong> Android</p>
<p><strong>Cost:</strong> Free</p>
<p><strong>What is it and how is it of use to journalists?</strong></p>
<p>According to <a title="Germanbureau on Twitter" href="http://twitter.com/#!/germanbureau" target="_blank">@germanbureau</a>, who recommends this app:</p>
<blockquote><p>Astrid is a task manager app that allows you to set new tasks with due dates, reminders, notes, tags and four colour-coded levels of importance. It offers additional settings such as quiet hours (during which reminders are deactivated regardless of individual task settings), and the app can also be extended using various plug-ins.</p>
<p>Astrid provides an array of useful functions without going overboard. It is lightweight and intuitive in my experience, and it integrates well into the Google Calendar and related apps, such as the <a title="Android Market Place" href="https://market.android.com/details?id=org.koxx.pure_calendar&amp;hl=en" target="_blank">Pure Calendar widget</a>, another one of my all-time favourites. Astrid runs exceedingly well on my old Cupcake 1.5 OS, and I&#8217;m told that it also works great on newer models; recent updates have also optimized the app for tab devices.</p>
<p>As a freelance journalist, Astrid allows me to keep track of my stories and deadlines by setting reminders for various tasks. In combination with Google Calendar, it is a highly useful tool for managing my day-to-day professional activities.</p></blockquote>
<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Astrid-screenshot1.jpg"><img class="alignnone size-full wp-image-39387" title="Astrid screenshot" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Astrid-screenshot1.jpg" alt="" width="260" height="463" /></a>  <a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Astrid-screen-grab1.jpg"><img class="alignnone size-full wp-image-39388" title="Astrid screenshot 2" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/09/Astrid-screen-grab1.jpg" alt="" width="260" height="463" /></a></p>
<p>(Images taken from Android Marketplace)</p>
<p><strong>Reviews:</strong> It gets 4.4 stars in the Android Marketplace</p>
<p><strong>Recommended by: </strong><a title="Germanbureau on Twitter" href="http://twitter.com/#%21/germanbureau" target="_blank">@germanbureau</a></p>
<p>Have you got a favourite app that you use as a journalist? Fill in <a href="https://spreadsheets.google.com/spreadsheet/viewform?formkey=dE5WLThVU09jQWx0c1laM1dfRWxiSVE6MQ" target="_blank">this form</a> to nominate an app for Journalism.co.uk’s app of the week for journalists.<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2011/08/24/app-of-the-week-for-journalists-wunderlist/" rel="bookmark" title="August 24, 2011">App of the week for journalists &#8211; Wunderlist</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/08/17/app-of-the-week-for-journalists-flud-an-rss-and-news-reader/" rel="bookmark" title="August 17, 2011">App of the week for journalists &#8211; Flud, an RSS and news reader</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/09/07/app-of-the-week-for-journalists-pressreader/" rel="bookmark" title="September 7, 2011">App of the week for journalists: PressReader</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/10/05/app-of-the-week-for-journalists-pro-hdr-for-better-photos-without-an-iphone-4s/" rel="bookmark" title="October 5, 2011">App of the week for journalists &#8211; Pro HDR, for better photos (without an iPhone 4S)</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/11/02/app-of-the-week-for-journalists-glympse-for-sharing-your-location/" rel="bookmark" title="November 2, 2011">App of the week for journalists &#8211; Glympse, for sharing your location</a></li>
</ul>
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		<title>Google&#8217;s +1 button now acts like Facebook share</title>
		<link>http://blogs.journalism.co.uk/2011/08/25/googles-1-button-now-acts-like-facebook-share/</link>
		<comments>http://blogs.journalism.co.uk/2011/08/25/googles-1-button-now-acts-like-facebook-share/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 10:51:43 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Social media and blogging]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[buttons]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google blog]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=39121</guid>
		<description><![CDATA[Two new Google developments of interest to publishers]]></description>
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<p>Google+ users can now use the +1 button to share content with their circles of contacts within the new social network.</p>
<p>Following the development this week the button will act like Facebook&#8217;s share button in that anyone with a Google+ profile can directly share a link to their wall (or stream in Google+ terminology).</p>
<p>Google made the <a title="Google blog" href="http://googleblog.blogspot.com/2011/08/doing-more-with-1-button-more-than-4.html" target="_blank">announcement on its blog</a> yesterday and said it would be rolled out over the next few days.</p>
<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/08/+1.jpg"><img class="alignnone size-full wp-image-39124" title="+1" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/08/+1.jpg" alt="" width="400" height="110" /></a></p>
<p>The <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/06/02/google-turns-up-to-social-sharing-party-with-1/" target="_blank">+1 button was launched at the beginning of June</a>, allowing anyone logged in to a Gmail account to recommend web content to their contacts, who would then see a personally ranked suggestion when using Google Search. At the end of June <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/06/29/google-launches-to-rival-to-facebook-a-round-up-of-reports/" target="_blank">Google+ was launched</a> by the search engine giant which appeared to be taking on Facebook by creating its own social network.</p>
<p>The fact the button now acts like a Facebook share widget may persuade a few more news sites to adopt it. Take up early on <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/06/29/google-1-button-is-coming-to-adwords-%E2%80%93-but-how-useful-is-it/" target="_blank">appeared to have been slow</a> based on often lower traffic referrals when compared to other share buttons.</p>
<p>In yesterday&#8217;s <a title="Google blog" href="http://googleblog.blogspot.com/2011/08/doing-more-with-1-button-more-than-4.html" target="_blank">blog post</a>, Google also announced another development of interest to publishers: the creation of &#8220;snippets&#8221;.</p>
<blockquote><p><strong></strong>When you share content from the +1 button, you&#8217;ll notice that we automatically include a link, an image and a description in the sharebox. We call these snippets, and they&#8217;re a great way to jumpstart conversations with the people you care about.</p>
<p>Of course: publishers can benefit from snippets as well. With just a few changes to their webpages, publishers can actually customise their snippets and encourage more sharing of their content on Google+. More details are available on the <a href="http://googlewebmastercentral.blogspot.com/2011/08/making-most-of-improvements-to-1-button.html">Google Webmaster blog</a>.</p></blockquote>
<p>The video below takes you directly to an explanation of snippits.</p>
<p><iframe src="http://www.youtube.com/embed/XvJrfwuIRa4#t=0m59s" frameborder="0" width="540" height="333"></iframe></p>
<p>&nbsp;<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://blogs.journalism.co.uk/2011/06/29/google-1-button-is-coming-to-adwords-%e2%80%93-but-how-useful-is-it/" rel="bookmark" title="June 29, 2011">Google +1 button is coming to AdWords – but how useful is it?</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/06/02/google-turns-up-to-social-sharing-party-with-1/" rel="bookmark" title="June 2, 2011">Google turns up to social sharing party with +1</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/07/06/ten-ways-journalists-can-use-google/" rel="bookmark" title="July 6, 2011">Ten ways journalists can use Google+</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/07/01/why-news-sites-should-consider-adding-the-linkedin-share-button/" rel="bookmark" title="July 1, 2011">Why news sites should consider adding the LinkedIn share button</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/03/31/poynter-googles-new-1-social-search-and-news-publishers/" rel="bookmark" title="March 31, 2011">Poynter: Google&#8217;s new +1 social search and news publishers</a></li>
</ul>
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		<title>Reuters: Google+ gets 25m users in four weeks</title>
		<link>http://blogs.journalism.co.uk/2011/08/03/reuters-google-gets-25m-users-in-four-weeks/</link>
		<comments>http://blogs.journalism.co.uk/2011/08/03/reuters-google-gets-25m-users-in-four-weeks/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 13:38:37 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Social media and blogging]]></category>
		<category><![CDATA[Comscore]]></category>
		<category><![CDATA[comScore Inc.]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social network service]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=38523</guid>
		<description><![CDATA[UK has 1m Google+ (plus) users and social network has 1m new members every day]]></description>
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<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/08/Google-Plus.jpg"><img class="alignnone size-full wp-image-38525" style="border: 1px solid black;" title="Google-Plus" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/08/Google-Plus.jpg" alt="" width="419" height="247" /></a></p>
<p>Google+ is the first website to achieve 25 million users in four weeks and is growing at a rate of one million new users a day.</p>
<p>The social network <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/06/29/google-launches-to-rival-to-facebook-a-round-up-of-reports/" target="_blank">launched on 28 June</a> and achieved 25 million users on its four-week anniversary, according to a report from Reuters.</p>
<blockquote><p>In contrast, it took Facebook about three years to attract 25 million visitors, while Twitter took just over 30 months, according to comScore.</p>
<p>While the data show Google&#8217;s latest attempt at breaking into social networking has started strongly, it may not mean the project is a long-term success. MySpace grew to 25 million unique visitors in less than two years – faster than Facebook or Twitter. However, it&#8217;s lost a lot of visitors in the past year, comScore data show.</p></blockquote>
<p>One million people in the UK have signed up to join.</p>
<p><a title="Reuters" href="http://in.reuters.com/article/2011/08/03/idINIndia-58589020110803" target="_blank">The full Reuters post is at this link</a><strong>Similar Posts:</strong>
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<li><a href="http://blogs.journalism.co.uk/2007/07/26/facebook-effect-developing-widgets-boosts-your-site-traffic/" rel="bookmark" title="July 26, 2007">&#8216;Facebook Effect&#8217; developing widgets boosts your site traffic</a></li>
<li><a href="http://blogs.journalism.co.uk/2008/01/30/yahoo-us-papers-grew-online-audience-6-per-cent-last-year/" rel="bookmark" title="January 30, 2008">Yahoo: US papers grew online audience 6 per cent last year</a></li>
<li><a href="http://blogs.journalism.co.uk/2008/05/14/media-guardian-15m-uk-users-visted-newspaper-claims-comscore/" rel="bookmark" title="May 14, 2008">Media Guardian: 15m UK users visted newspaper, claims ComScore</a></li>
<li><a href="http://blogs.journalism.co.uk/2009/08/28/twitter-tops-bbc-for-monthly-traffic-while-bbc-online-click-throughs-exceed-10m/" rel="bookmark" title="August 28, 2009">Twitter tops BBC for monthly traffic, while BBC Online click-throughs exceed 10m</a></li>
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		<title>Google launches What Do You Love search</title>
		<link>http://blogs.journalism.co.uk/2011/07/05/google-launches-what-do-you-love-search/</link>
		<comments>http://blogs.journalism.co.uk/2011/07/05/google-launches-what-do-you-love-search/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 13:55:20 +0000</pubDate>
		<dc:creator>Joseph Stashko</dc:creator>
				<category><![CDATA[Handy tools and technology]]></category>
		<category><![CDATA[Social media and blogging]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[What Do You Love]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=37355</guid>
		<description><![CDATA[Google has launched the new What Do You Love search with a little less fanfare than Google+]]></description>
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<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/07/Screen-shot-2011-07-05-at-10.22.12.png"><img class="size-full wp-image-37356 alignnone" style="border: 1px solid black;" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/07/Screen-shot-2011-07-05-at-10.22.12.png" alt="" width="400" height="267" /></a></p>
<p>Google certainly has no shortage of services around the web, and its latest stab at <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/06/29/google-launches-to-rival-to-facebook-a-round-up-of-reports/" target="_blank">social networking</a> in the form of <a href="http://plus.google.com" target="_blank">Google+</a> has been creating a greater buzz than the lukewarm reception of Google Buzz when it launched in February 2010.</p>
<p>Also  released with rather less fanfare is <a href="http://www.google.com/whatdoyoulove/" target="_blank">What Do You Love</a>, a simple search  tool that returns results from more than 20 Google services.</p>
<p>The site offers search in images, alerts, YouTube, books and maps among others, and renders the results on one page.</p>
<p>For  example, a search for &#8220;journalism&#8221; gives you an option to find books  about journalism, translate &#8220;journalism&#8221; into 57 different languages,  call someone about journalism with Google Voice or search through  related Blogger articles.</p>
<p>You can share the results via Gmail, Buzz or +1, but no third party sharing tools such as Facebook or Twitter are available.</p>
<p>The  site is currently very unpolished – at the moment many of the results  aren&#8217;t particularly accurate or helpful, but this may well improve with  time.</p>
<p>For the moment it offers a nice idea that may return better  results based on more specific keywords. In future it could also help  with collecting a variety of content from different services about a  single topic, rather than having to go through each site’s native search  engine.<strong>Similar Posts:</strong>
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<li><a href="http://blogs.journalism.co.uk/2011/07/06/ten-ways-journalists-can-use-google/" rel="bookmark" title="July 6, 2011">Ten ways journalists can use Google+</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/11/22/tool-of-the-week-for-journalists-greplin-to-search-your-private-files-and-profiles/" rel="bookmark" title="November 22, 2011">Tool of the week for journalists &#8211; Greplin, to search your private files and profiles</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/08/25/googles-1-button-now-acts-like-facebook-share/" rel="bookmark" title="August 25, 2011">Google&#8217;s +1 button now acts like Facebook share</a></li>
<li><a href="http://blogs.journalism.co.uk/2011/04/27/techcrunch-google-realtime-search-adds-facebook/" rel="bookmark" title="April 27, 2011">TechCrunch: Google Realtime Search adds Facebook</a></li>
</ul>
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		<title>#Tip of the day from Journalism.co.uk – How to shorten the URL to your Google+ profile</title>
		<link>http://blogs.journalism.co.uk/2011/07/05/tip-of-the-day-from-journalism-co-uk-how-to-shorten-the-url-to-your-google-profile/</link>
		<comments>http://blogs.journalism.co.uk/2011/07/05/tip-of-the-day-from-journalism-co-uk-how-to-shorten-the-url-to-your-google-profile/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 12:34:41 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Handy tools and technology]]></category>
		<category><![CDATA[Top tips for journalists]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[The Next Web]]></category>
		<category><![CDATA[tip]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=37324</guid>
		<description><![CDATA[How to get a short vanity URL for your Google+ profile]]></description>
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<p>If you have managed to get an invitation for Google+, <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/06/29/google-launches-to-rival-to-facebook-a-round-up-of-reports/" target="_blank">which launched a week ago</a>, you may want to add your Google+ profile URL to your email signature or tweet it to your contacts.</p>
<p>The Next Web suggests using <a title="gplus" href="http://gplus.to/" target="_blank">gplus.to</a>, as technology correspondent for Channel 4 News Benjamin Cohen has done.</p>
<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/07/Tweet.jpg"><img class="alignnone size-full wp-image-37383" title="Tweet" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/07/Tweet.jpg" alt="" width="518" height="185" /></a></p>
<p>The Next Web reports that Google+ is due to launch its vanity URLs soon and has <a title="The Next Web" href="http://thenextweb.com/google/2011/07/05/get-a-short-vanity-url-for-your-google-profile-with-this-website/" target="_blank">more details on how to shorten your Google+ profile URL</a>.</p>
<p><em>Tipster:</em> <a title="Find out more about this tipster" href="http://www.journalism.co.uk/contact-details/s42/#sarah" target="_blank">Sarah Marshall</a></p>
<p><em>If you have a tip you would like to submit to us at Journalism.co.uk <a title="Email Journalism.co.uk" href="mailto:rachel@journalism.co.uk" target="_blank">email us using this link</a> – we will pay a fiver for the best ones published.</em><strong>Similar Posts:</strong>
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<li><a href="http://blogs.journalism.co.uk/2012/01/06/tip-of-the-day-from-journalism-co-uk-try-google-code-university/" rel="bookmark" title="January 6, 2012">#Tip of the day from Journalism.co.uk &#8211; try Google Code University</a></li>
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<li><a href="http://blogs.journalism.co.uk/2012/01/31/tip-of-the-day-from-journalism-co-uk-efficiency-tools-for-journalists/" rel="bookmark" title="January 31, 2012">#Tip of the day from Journalism.co.uk &#8211; efficiency tools for journalists</a></li>
<li><a href="http://blogs.journalism.co.uk/2012/01/17/tip-of-the-day-from-journalism-co-uk-try-socialbro-for-real-time-twitter-analytics/" rel="bookmark" title="January 17, 2012">#Tip of the day from Journalism.co.uk &#8211; try SocialBro for real-time Twitter analytics</a></li>
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		<title>Google+ launches to rival to Facebook: a round-up of reports</title>
		<link>http://blogs.journalism.co.uk/2011/06/29/google-launches-to-rival-to-facebook-a-round-up-of-reports/</link>
		<comments>http://blogs.journalism.co.uk/2011/06/29/google-launches-to-rival-to-facebook-a-round-up-of-reports/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 15:09:38 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Editors' pick]]></category>
		<category><![CDATA[Social media and blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Google+1]]></category>
		<category><![CDATA[social networking sites]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=37009</guid>
		<description><![CDATA[A round-up of reports on Google+, including how it is of use to news organisations]]></description>
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<p>Google has launched a social network with some Facebook-like features. <a title="Google+" href="https://plus.google.com/up/start/?sw=1&amp;type=st" target="_blank">Google+</a> (plus) is open by invitation only to a very limited number of people while it is in the field test stage but <a title="Google blog" href="http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html" target="_blank">Google has released details on its blog</a> as to how it works.</p>
<p>One of its features is called &#8216;circles&#8217;, which allows users to categorise contacts and only share items with particular groups such as close friends and family but opt to exclude work contacts.</p>
<p>According to the <a title="New York Times" href="http://www.nytimes.com/2011/06/29/technology/29google.html" target="_blank">New York Times,</a> this is the &#8220;one significant way&#8221; in which Google+ is different from Facebook and the way &#8220;Google hopes will be enough to convince people to use yet another social network&#8221;.</p>
<blockquote><p>It is meant for sharing with groups — like colleagues, roommates or hiking friends — not with all of one&#8217;s friends or the entire web. It also offers group text messaging and video chat.</p></blockquote>
<p><a title="Poynter" href="http://www.poynter.org/latest-news/media-lab/social-media/137388/a-new-system-of-news-discovery-at-the-heart-of-new-social-network-google/" target="_blank">A post on Poynter points out</a> the most interesting area for news organisations are the &#8216;stream&#8217; and &#8216;sparks&#8217;.</p>
<blockquote><p>The stream functions a lot like Facebook&#8217;s news feed — a flow of information shared by your friends. If Google+ grows to critical mass, news providers could find it very important to get their content into the stream.</p>
<p>The &#8216;sparks&#8217; section is a bigger innovation. Essentially, sparks are topics that users designate an interest in. Google uses Google+ sharing activity and +1s, as well as its famous search algorithms, to recommend personalised content for each spark, according to <a title="Mashable" href="http://mashable.com/2011/06/28/google-plus/" target="_blank">Mashable</a>.</p></blockquote>
<p>Poynter&#8217;s post suggests the Google +1 button, <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/06/29/google-1-button-is-coming-to-adwords-%E2%80%93-but-how-useful-is-it/" target="_blank">which has received a less than lukewarm reception from news sites</a>, could now come into its own.</p>
<blockquote><p>Suddenly the +1 button makes more sense. Google announced +1 in March as a way for users to express approval of any web page. Now it seems the +1 button will infuse not only search results, but also sparks, with social recommendations. TechCrunch interviewed Google officials about Google+ and reports: &#8220;You&#8217;ll see a +1 button on all Google+ content — the +1 button clearly ties deeply into all of this. It is going to be their Facebook &#8216;like&#8217; button.&#8221;</p></blockquote>
<p>So Google appears to have released its tweet or like button before the social network to share it. A case of the cart before the horse?</p>
<p>Poynter&#8217;s post goes on to assess the potential usefulness of Google+ and how it could affect news consumption and delivery. It also states that there has been much scepticism about its success, following less successful attempts with social projects Google Buzz and Google Wave, but author Jeff Sonderman suggests there is hope for Google+.</p>
<blockquote><p>It&#8217;s fair to say that Google+ appears to be different, more comprehensive and more well-planned than any previous effort. The design is great, the ideas sound good and the company is making a large commitment to success.</p></blockquote>
<p>Marshall Kirkpatrick from ReadWriteWeb has tried it out – and he is impressed, describing it as a &#8220;smart, attractive, very strong social offering from Google&#8221;.</p>
<p>It is well worth reading <a title="ReadWriteWeb" href="http://www.readwriteweb.com/archives/first_night_with_google_plus_this_is_very_cool.php" target="_blank">his post</a> after he spent a night with the new social network.</p>
<p>But the New York Times argues its Google+ project, which has seen huge investment, may have come too late</p>
<blockquote><p>In May, 180 million people visited Google sites, including YouTube, compared with 157.2 million on Facebook, according to comScore. But Facebook users looked at 103 billion pages and spent an average of 375 minutes on the site, while Google users viewed 46.3 billion pages and spent 231 minutes.</p>
<p>Advertisers pay close attention to those numbers — and to the fact that people increasingly turn to Facebook and other social sites like Twitter to ask questions they used to ask Google, like a recommendation for a restaurant or doctor.</p></blockquote>
<p>The article goes on to explain why Google+ has now come at this time, long after Facebook&#8217;s creation.</p>
<blockquote><p>Larry Page, Google&#8217;s co-founder, regrets Google&#8217;s failure to lead in this market and has spent time working with the team since he became chief executive in April, people at the company say. He promoted [Vic] Gundotra to senior vice president this year, placing him on an equal level with the heads of Google&#8217;s core products like search and ads.</p>
<p>Part of the blame, analysts say, falls on Google&#8217;s engineering-heavy culture, which values quantitative data and algorithms over more abstract pursuits like socialising.</p></blockquote>
<p>The consensus of blog posts seems to be another positive cultural shift for Google is strong design, as <a title="TNW" href="http://thenextweb.com/google/2011/06/29/wondering-why-google-actually-looks-good-thank-andy-hertzfeld/" target="_blank">the Next Web reports</a>.</p>
<blockquote><p>Google+  and all that falls under its umbrella looks good — really good. The  trademark minimalism is still present, but it&#8217;s been done with style (is  that contradictory?) and is something to be appreciated.</p>
<p>That&#8217;s  because interface designer Andy Hertzfeld, member of the original Apple  Macintosh team, was given free reign over design decisions, <a title="AppleInsider" href="http://www.appleinsider.com/articles/11/06/28/google_gave_original_mac_designer_free_rein_on_new_google_ui.html" target="_blank">AppleInsider  reports</a>.</p>
<p>Despite the headline, Hertzfeld is quoted in the piece  describing the process and it seems he was not so much given free reign  as he took it. &#8220;Better to ask forgiveness than permission&#8221; and so on.</p>
<p>Hertzfeld was worried that Larry Page wouldn&#8217;t like it with its animations and drag-and-drop fanciness, but &#8220;he loves it&#8221;.</p></blockquote>
<p>A video overview from Google explains how Google+ works</p>
<p>http://youtu.be/xwnJ5Bl4kLI</p>
<p>What other news outlets have reported:</p>
<p>Telegraph: <a title="Telegraph" href="http://www.telegraph.co.uk/technology/google/8605386/Google-explained.html" target="_blank">Google+ explained</a></p>
<p>Telegraph: <a title="Telegraph" href="http://www.telegraph.co.uk/technology/google/8604656/Google-takes-on-Facebook.html" target="_blank">Google+ takes on Facebook</a></p>
<p>Mashable: <a title="Mashable" href="http://mashable.com/2011/06/28/google-plus-review/?" target="_blank">Google+: first impressions</a></p>
<p>Mashable: <a title="Mashable" href="http://mashable.com/2011/06/28/google-plus/" target="_blank">Google launches Google+ to battle Facebook [pics]</a></p>
<p>Gigaom: <a title="Gigaom" href="http://gigaom.com/2011/06/28/why-google-plus-wont-hurt-facebook-but-skype-will-hate-it/" target="_blank">Why Google+ won’t hurt Facebook, but Skype will hate it</a></p>
<p>Guardian: <a title="Guardian" href="http://www.guardian.co.uk/technology/2011/jun/29/google-plus-facebook-social-networking?" target="_blank">Google+ launched to take on Facebook</a></p>
<p>Poynter: <a title="Poynter" href="http://www.poynter.org/latest-news/media-lab/social-media/137388/a-new-system-of-news-discovery-at-the-heart-of-new-social-network-google/" target="_blank">Google+ sparks interest in new system of news discovery</a></p>
<p>TechCrunch:<a title="TechCrunch" href="http://techcrunch.com/2011/06/29/that-was-quick-chrome-extension-adds-facebook-twitter-sharing-to-google/?" target="_blank"> That was quick: Chrome extension adds Facebook, Twitter sharing to Google+</a></p>
<p>The Drum: <a title="The Drum" href="http://www.thedrum.co.uk/news/2011/06/29/22936-google-launched-as-fresh-rival-to-facebook/" target="_blank">Google+ launched as fresh rival to Facebook</a></p>
<p>ReadWriteWeb: <a title="ReadWriteWeb" href="http://www.readwriteweb.com/archives/first_night_with_google_plus_this_is_very_cool.php?" target="_blank">First night with Google Plus: This is very cool</a></p>
<p>NY Times: <a title="NY Times" href="http://www.nytimes.com/2011/06/29/technology/29google.html?" target="_blank">Another try by Google to take on Facebook</a></p>
<p>TechCrunch: <a title="TechCrunch" href="http://techcrunch.com/2011/06/28/google-plus-iphone-web-app/" target="_blank">While we await the native app, the Google+ iPhone mobile web app is pretty solid</a></p>
<p>The Next Web: <a title="TNW" href="http://thenextweb.com/google/2011/06/29/wondering-why-google-actually-looks-good-thank-andy-hertzfeld/" target="_blank">Wondering why Google+ actually looks good? Thank Andy Hertzfeld</a><strong>Similar Posts:</strong>
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		<title>Google +1 button is coming to AdWords – but how useful is it?</title>
		<link>http://blogs.journalism.co.uk/2011/06/29/google-1-button-is-coming-to-adwords-%e2%80%93-but-how-useful-is-it/</link>
		<comments>http://blogs.journalism.co.uk/2011/06/29/google-1-button-is-coming-to-adwords-%e2%80%93-but-how-useful-is-it/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 11:54:29 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social media and blogging]]></category>
		<category><![CDATA[Traffic]]></category>
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		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=36969</guid>
		<description><![CDATA[Why has Google's +1 button seen a less than lukewarm reception from readers and news sites?]]></description>
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<p>Google is to introduce its +1 button to <a title="AdWords" href="http://www.google.co.uk/intl/en/adwords/jumpstart/09Q3-new.html#sourceid=awo&amp;subid=uk-en-ha-aw_bk&amp;medium=ha&amp;term=%2Badwords" target="_blank">AdWords</a>, the internet giant&#8217;s main advertising product, so users can recommend adverts to their friends and contacts.</p>
<p>The button was made <a title="Journalism.co.uk" href=" http://blogs.journalism.co.uk/editors/2011/06/02/google-turns-up-to-social-sharing-party-with-1/" target="_blank">available to news sites earlier this month</a> and has been adopted some web publishers.</p>
<p>Google&#8217;s button was added to AdWords on Google.com at the end of March and is now coming to Google.co.uk, according to an <a title="AdWords blog" href="http://adwords.blogspot.com/2011/06/1-around-world.html" target="_blank">announcement on the AdWords blog</a>.</p>
<p>Users who are logged into their Google account can click the button and their friends and contacts will see that news story or page promoted in their search.</p>
<p>In its <a title="AdWords blog" href="http://adwords.blogspot.com/2011/03/1-button-adwords.html" target="_blank">US announcement</a>, Google explains how the button works for Google AdWords.</p>
<blockquote><p>Let&#8217;s use a hypothetical Brian as an example. When Brian signs into his  Google account and sees one of your ads or organic search results on  Google, he can +1 it and recommend your page to the world.</p>
<div><a href="http://2.bp.blogspot.com/-GCyT7dhOwIU/TZJyPyV2xeI/AAAAAAAAAL0/mPPnuDgK1vM/s1600/03_clicked_ad_with_mouse.png"><img id="BLOGGER_PHOTO_ID_5589655703057253858" src="http://2.bp.blogspot.com/-GCyT7dhOwIU/TZJyPyV2xeI/AAAAAAAAAL0/mPPnuDgK1vM/s400/03_clicked_ad_with_mouse.png" border="0" alt="" /></a><a href="http://2.bp.blogspot.com/-GCyT7dhOwIU/TZJyPyV2xeI/AAAAAAAAAL0/mPPnuDgK1vM/s1600/03_clicked_ad_with_mouse.png"></a></div>
<p>The  next time Brian’s friend Mary is signed in and searching on Google and  your page appears, she might see a personalized annotation letting her  know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site  is worth checking out.</p>
<p><a href="http://2.bp.blogspot.com/-u2CoH45qs2w/TZJyWXNUUNI/AAAAAAAAAL8/EAUCOEzE560/s1600/04_annotation.png"><img id="BLOGGER_PHOTO_ID_5589655816032768210" src="http://2.bp.blogspot.com/-u2CoH45qs2w/TZJyWXNUUNI/AAAAAAAAAL8/EAUCOEzE560/s400/04_annotation.png" border="0" alt="" /></a></p></blockquote>
<p>But almost a month on from news outlets adding the +1 button next to Twitter&#8217;s tweet button and Facebook&#8217;s like button (including on news stories on Journalism.co.uk), the button is very much third in line in terms of generating clicks.</p>
<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/06/Google-+1.jpg"><img class="alignnone size-full wp-image-36975" style="border: 1px solid black;" title="Google+1" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/06/Google-+1.jpg" alt="" width="210" height="70" /></a></p>
<p><strong>So why are readers not using Google&#8217;s +1 button?</strong></p>
<p>Unlike Twitter or Facebook where users post a link, those who click the button get little out of it in the same way they do by tweeting or liking a story – although that could change with the launch of <a title="Google +" href="http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html?" target="_blank">Google +</a>, a new social network dubbed Google&#8217;s answer to Facebook.</p>
<p>Making a recommendation is not immediate and there are several hurdles to overcome. For a contact to see a recommendation it relies on them searching for a keyword that the +1 user has shown interest in and the contact must also be logged into their Google account.</p>
<p>The button&#8217;s less than lukewarm take up also suggests people do not want their searches sorted by the choices made by their friends and contacts, but organised by relevance to what the wider online community is reading.</p>
<p>News sites get little out of +1 and although they may get a few more hits as a result, few would claim it has made any impact.</p>
<p>After a month on the article pages of news sites who opted to adopt +1, it is unlikely those who have not added the button will follow suit unless Google+ takes off in a big way. Those which have the button may decide to replace it with the <a title="LinkedIn share button " href="http://www.linkedin.com/publishers" target="_blank">LinkedIn share button</a>, which has been gathering pace and is now coming in ahead of Facebook as a sharing mechanism on many sites, such as in this example from <a title="Mashable" href="http://mashable.com/2011/06/29/square-1-billion/" target="_blank">Mashable</a>.</p>
<p><a href="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/06/buttons-on-Mashable.jpg"><img class="alignnone size-full wp-image-36981" title="buttons on Mashable" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/06/buttons-on-Mashable.jpg" alt="" width="82" height="387" /></a></p>
<p>What do you think about Google&#8217;s +1 button? Let us know in the comments section below.</p>
<p><strong>Related content:</strong></p>
<p><a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/03/31/poynter-googles-new-1-social-search-and-news-publishers/" target="_blank">Poynter: Google&#8217;s new +1 social search and news publishers </a></p>
<p><a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/03/11/digital-trends-linkedin-launches-aggregated-news-service/" target="_blank">Digital Trends: LinkedIn launces aggregated news service </a></p>
<p><a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/editors/2011/05/11/tip-of-the-day-from-journalism-co-uk-%E2%80%93-using-linkedin-for-reporting-and-job-hunting/" target="_blank">#Tip of the day from Journalism.co.uk – using LinkedIn for reporting and job hunting</a><strong>Similar Posts:</strong>
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<li><a href="http://blogs.journalism.co.uk/2011/08/25/googles-1-button-now-acts-like-facebook-share/" rel="bookmark" title="August 25, 2011">Google&#8217;s +1 button now acts like Facebook share</a></li>
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		<title>#Tip of the day from Journalism.co.uk – search by image service on Google</title>
		<link>http://blogs.journalism.co.uk/2011/06/22/tip-of-the-day-from-journalism-co-uk-%e2%80%93-search-by-image-service-on-google/</link>
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		<pubDate>Wed, 22 Jun 2011 16:28:36 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Online Journalism]]></category>
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		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=36385</guid>
		<description><![CDATA[Paul Bradshaw outlines a new service from Google called 'Search by Image' via his Online Journalism Blog]]></description>
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<p><a title="Online Journalism Blog" href="http://onlinejournalismblog.com/2011/06/15/a-new-tool-for-online-verification-googles-search-by-image/" target="_blank">On his Online Journalism blog</a> Paul Bradshaw outlines a new service from Google called &#8216;Search by Image&#8217;, which he says allows you to find images and information by uploading, dragging over, or pasting the URL of an existing image. This could be very useful for journalists in terms of verifying images, he adds.</p>
<p>There&#8217;s <a title="YouTube" href="http://www.youtube.com/watch?v=t99BfDnBZcI&amp;feature=player_embedded" target="_blank">a video here</a> detailing exactly what you&#8217;re able to do with the new service.</p>
<p>Tipster:<a title="More about this tipster" href="http://www.journalism.co.uk/36/42/#Rachel" target="_blank"> Rachel McAthy</a>.</p>
<p>If you have a tip you would like to submit to us at Journalism.co.uk<a title="Email Journalism.co.uk" href="mailto:rachel@journalism.co.uk" target="_blank"> email us using this link</a> – we will pay a fiver for the best ones published.<strong>Similar Posts:</strong>
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<li><a href="http://blogs.journalism.co.uk/2012/01/30/tip-of-the-day-from-journalism-co-uk-how-to-verify-tweets/" rel="bookmark" title="January 30, 2012">#Tip of the day from Journalism.co.uk &#8211; how to verify tweets</a></li>
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		<title>Three tools to analyse Google searches: Correlate, Trends and Insights</title>
		<link>http://blogs.journalism.co.uk/2011/06/22/three-tools-to-analyse-google-searches-correlate-trends-and-insights/</link>
		<comments>http://blogs.journalism.co.uk/2011/06/22/three-tools-to-analyse-google-searches-correlate-trends-and-insights/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 07:30:29 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Data]]></category>
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		<category><![CDATA[Google Trends]]></category>
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		<guid isPermaLink="false">http://blogs.journalism.co.uk/editors/?p=36335</guid>
		<description><![CDATA[A brief introduction to search analysis tools Google Correlate, Google Trends and Google Insights ]]></description>
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<p>Google has three useful tools for journalists interested in looking at search trends over time, which also offer hours of fun for SEO enthusiasts. Google Correlate has been added to the list of analysis options within the past month, joining Insights and Trends which have been around for about three years.</p>
<p>Here is a brief introduction to each:</p>
<p>1. <a title="Google Trends" href="http://www.google.com/trends" target="_blank">Google Trends</a> works by you entering up to five search words and the results show how often those words have been searched for in <a title="More from Journalism.co.uk on Google" href="http://www.journalism.co.uk/s2/a530600/?cmd=Search&amp;rssOutputSectionID=67&amp;searchTags=google" target="_blank">Google</a> over time. Google Trends also shows how frequently those search words have appeared in Google News stories, and in which geographic regions people have searched for them most.</p>
<p>For example, if you enter <a title="Google Trends search using Apple and Windows" href="http://www.google.com/trends?q=apple%2Cwindows" target="_blank">&#8216;Apple&#8217; and &#8216;Windows&#8217;</a> you will see that &#8216;Windows&#8217; is a far more popular search word, but when it comes to news, Apple appears in far more Google News stories. Evidence that journalists favour Apple stories than Windows ones, perhaps? Or do &#8216;Windows&#8217; searches include vast numbers of people looking for double glazing?</p>
<p>Not only does Trends show you key events – such as the launch of the iPad – on the search volume time line, it also shows the volume of searches by country.</p>
<p><a href="http://www.google.com/trends?q=apple%2Cwindows"><img class="alignnone size-full wp-image-36336" style="border: 1px solid black;" title="Google Trends" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/06/Google-Trends.jpg" alt="" width="500" height="191" /></a></p>
<p>There is also a feature called <a title="Hot Trends" href="http://www.google.co.uk/trends/hottrends" target="_blank">Google Hot Trends</a> which shows current searches and therefore hot topics.</p>
<p>2. <a title="Google Correlate" href="http://correlate.googlelabs.com/" target="_blank">Google Correlate</a>, launched by Google Labs at the end of last month, is like Google Trends in reverse.</p>
<p>Correlate enables you to find queries with a similar pattern. You can upload your own data, enter a search query or select a time frame and get back a list of queries that follows a similar pattern to your search. You can also download the search results as a CSV file.</p>
<p>For example, if you <a title="Correlate 'bikini' search" href="http://correlate.googlelabs.com/search?e=bikini&amp;e=caravan&amp;t=weekly#default,20" target="_blank">enter the term &#8216;bikini&#8217;</a>, Google Correlate will tell you a search term it closely correlates with is &#8216;caravan&#8217;, another being &#8216;Oakley sunglasses&#8217;. All are seasonal, so it is perhaps not that surprising those three searches correlate.</p>
<p><a href="http://correlate.googlelabs.com/search?e=bikini&amp;e=caravan&amp;t=weekly#default,20"><img class="alignnone size-full wp-image-36338" style="border: 1px solid black;" title="Google Correlate" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/06/Google-Correlate1.jpg" alt="" width="500" height="308" /></a></p>
<p>The inspiration behind Correlate was search patterns for flu (such as sore throat) correlating with peaks in actual flu activity. <a title="Correlate comic book" href="http://correlate.googlelabs.com/comic?p=1" target="_blank">This comic book explanation</a> tells the story brilliantly.</p>
<p>Another way of getting to grips with Correlate is having a go with <a title="Correlate draw option" href="http://correlate.googlelabs.com/draw" target="_blank">this nifty drawing option</a>. Simply drag and drop the pen and find out what searches match the time pattern you have drawn.</p>
<p>Be aware that Google Correlate uses US search data only, so it may be less useful to UK journalists. The New Scientist tested it out and it passed <a title="New Scientist blog" href="http://www.newscientist.com/blogs/onepercent/2011/05/google-correlate-passes-our-we.html" target="_blank">the magazine&#8217;s severe weather test</a> and <a title="BBC" href="http://www.bbc.co.uk/news/technology-13599859" target="_blank">Google used it to track dengue fever hubs</a>, the BBC reported.</p>
<p>3. <a title="Google Insights" href="http://www.google.com/insights/search/#" target="_blank">Google Insights</a> is one step up from Trends in terms of being able to provide a more detailed search. Results can be easily embedded in news stories.</p>
<p><a href="http://www.google.com/insights/search/#"><img class="alignnone size-full wp-image-36339" style="border: 1px solid black;" title="Google Insights" src="http://blogs.journalism.co.uk/editors/wp-content/uploads/2011/06/Google-Insights.jpg" alt="" width="500" height="103" /></a></p>
<p>One of the many useful things about Insights is it can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.</p>
<p>To see the potential of Insights look at example search comparisons, such as this one for Venus Williams and Serena Williams.<br />
<script src="http://www.gmodules.com/ig/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch_interestovertime_searchterms.xml&amp;up__property=empty&amp;up__search_terms=venus+williams%7Cserena+williams&amp;up__location=GB&amp;up__category=0&amp;up__time_range=empty&amp;up__compare_to_category=false&amp;synd=open&amp;w=320&amp;h=350&amp;lang=en-GB&amp;title=Google+Insights+for+Search&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js" type="text/javascript"></script><strong>Similar Posts:</strong>
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