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#mms12: Apple Newsstand advice from Future Publishing and Dennis Publishing

September 25th, 2012 | No Comments | Posted by in Events, Magazines, Mobile

It is almost a year since the launch of Apple’s Newsstand. After success stories for Future Publishing, which reported 6 million downloads in the first six weeks, and talk of it “revolutionising” the publishing industry, the question Mike Goldsmith, editor-in-chief, digital editions at Future Publishing, now gets asked is “how do I get on the Apple carousel?”

After Future’s success in regularly being featured in the carousel, publishers are keen to find out from Goldsmith how they too get in the ‘featured app list. Goldsmith shared his advice with delegates of today’s Mobile Media Strategies conference.

Another conference case study came from The Week, Dennis Publishing’s title which launched in 1995 and had an average monthly circulation of more than 190,000 in the first six months of 2012, according to recent Audit Bureau of Circulation results.

The Week’s iPad app has also been positioned by Apple in the ‘featured’ slot, and Alex Watson, head of apps at Dennis Publishing, also talked through lessons from the title which he said is reporting that digital subscriptions are growing by 10 per cent per month.

Lessons from Future Publishing

Mike Goldsmith’s main piece of advice is to “publish a good product”.

“Make something amazing,” he said. “This is the factor that will get your magazine featured in Apple’s carousel”. He pointed out that the ‘featured apps’ slot is not the reserve of large brands and smaller publishers can take the slots.

He also advised publishers to “get your support sorted out before launch”, explaining that they could expect to receive thousands of emails from readers so to put systems in place to respond to the customers who will contact them.

He also urged publishers to “know your customers” and study the analytics. And “remember you are selling a product”, he said, and therefore work on the cover of your app.

Goldsmith also advocated “telling manufacturers about your app”. He advised building a relationship with Apple (and Amazon and Google).

Lesson from The Week

Building relationships is something Dennis Publishing did when designing and building The Week’s app, showing Apple the product and listening to feedback, Alex Watson explained.

Watson said that they decided not to opt for a PDF-type replica of the magazine.

The app is “native in terms of way the user gets it” from the App Store, Watson explained, and uses HTML5 technologies to help focus on the user experience.

The technology keeps the file size of the app down to just 15 to 20Mb, giving the user experience of a fast download speed.

The Week also built in another feature, as the publisher knew its readers would opt for iPad app bedtime reading, which was a “night-mode” option with the bright back lighting dulled.

For more from Watson listen to the following interview:

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Inaugural British Media Awards winners announced

April 27th, 2012 | No Comments | Posted by in Awards

The Economist and Future Publishing took away the most prizes with two awards each at the annual British Media Awards last night.

The Economist was named Media Company of the Year, for being what judges described as “a global leader in publishing and a trendsetter among brands with a foot still in the print world but looking with confidence into a digital future.”

They also received an award for Online Advertising Innovation.

Future Publishing’s N-Photo magazine won two categories, Social Media and Marketing Innovation and Consumer Magazine Innovator of the Year.

In an article on TheMediaBriefing, which runs the awards, Neil Thackray, awards judging committee chairman and Briefing Media co-founder said:

These awards represent the best of innovation in British Media.

And they illustrate how the industry is changing: the lines between media owner, technology company and agency are becoming blurred and the British Media Awards simply celebrate the best media ideas, brands and products, wherever they come from.

The full list of winners is below:

  • Social Media and Marketing Innovation: N-Photo, Future (Highly commended:Huffington Post UK)
  • Online Advertising Innovation: The Economist, for its Phillips campaign
  • Paid Content Innovation: Lloyds List Group, Informa Business Information
  • Most Innovative Technology for Media Owners: ScribbleLive
  • Consumer Magazine Innovator of the Year: N-Photo, Future (Highly commended: The Economist)
  • B2B Innovator of the year: Estates Gazette, Reed Business Information
  • Best Use of Mobile: British Journal of Photography, Incisive Media
  • Commercial Team of the Year: InSkin Media
  • Digital Media Innovator of the Year: InSkin Media (Highly commended: Huffington Post UK)
  • Media Innovator of the Year: Carla Buzasi, Huffington Post UK
  • Media Company of the Year: The Economist
  • Overall Media Innovation of the Year: InSkin Media
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Future Publishing launches iPad-only title as second screen to computer

April 3rd, 2012 | No Comments | Posted by in Magazines

Future Publishing has announced the launch of an iPad-only magazine to act as a second screen to the computer.

The term second screen generally relates to the use of a tablet or mobile in addition to a TV or other device.

Future’s new title, called How to Draw & Paint, is the latest in a line of Future publications to be launched without a print edition.

Previously released iPad-only titles include Teach Yourself Photoshop and the interactive editions of T3, Tap and Guitarist Deluxe.

The app magazine, which serves as a tutorial for those “using Photoshop for digital art”, utilises the interactivity of the tablet.

In a release, Tom Dennis, digital product editor for Future’s creative group, said:

We’ve taken a new approach to delivering tutorial content on iPad based on how digital artists use their tablets alongside their main computer.

Future has more than 70 titles in Apple’s Newsstand. The publisher said the release of the Newsstand portal in October resulted in six million app downloads in the first six weeks.

In November Mike Goldsmith, editor-in-chief of iPad and tablet editions at Future, told Journalism.co.uk in a podcast that Newsstand was “revolutionising the publishing industry”

How to Draw & Paint is available from on the App Store via a 90-day subscription priced £4.99.

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Apple’s Newsstand results in 2m downloads for Future Publishing

October 18th, 2011 | 1 Comment | Posted by in Magazines

  

Apple’s new Newsstand app resulted in two million digital downloads of Future Publishing titles in the first four days, resulting in consumer spending well in excess of normal monthly revenues, the magazine publisher has said in a release.

Newsstand, which provides iPhone and iPad users who have updated their devices to iOS 5, released last week (12 October), with a dedicated portal to download magazines from the App Store, “creates an amazing opportunity for publishers”, Future UK’s CEO Mark Wood said.

Future Publishing, which has titles including .net, Procycling and Digital Camera, released 55 digital magazines to Newsstand on the day of launch. It has since released more and now has 65 UK and US digital magazines available, some free and some paid-for.

Wood added:

We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.

 

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Future reports substantial progress online

February 9th, 2011 | 1 Comment | Posted by in Business

A decline in print advertising at specialist leisure publisher Future has been more than compensated by strong growth in digital, the group announced today.

Print ad income fell 10 per cent year on year in the last quarter of 2010, but digital grew by 25 per cent over the same period.

Online now makes up a third of Future’s total advertising revenue and the company said income from digital magazine subscriptions was also increasing “substantially”.

Chief executive Stevie Spring said in today’s trading statement: “We expect the trading environment to remain challenging throughout 2011 but our progress online and in tablet and mobile development is pleasing.”

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Total Film launches iPhone app with social media and location-based services

September 1st, 2010 | No Comments | Posted by in Mobile, Multimedia, Social media and blogging

Total Film magazine has launched an iPhone app today, providing users with new location based and social media sharing services.

The app, which costs £1.79, features latest news, reviews and trailers from the magazine’s website alongside content exclusive to the app such as location-based cinema listings, show times and directions. The app will also allow users to share content via email, Facebook and Twitter.

The app launch follows a complete redesign of the print magazine earlier this year.

Nial Ferguson, publishing director for Future’s Entertainment and Tech Lifestyle portfolios, said: “Having listened closely to our readers, we have developed the most complete app available to UK movie fans, as we ensure Total Film appeals to committed enthusiasts, across all brand platforms.”

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Tech Watch: Future to launch paid-for ‘games show’ on PlayStation

February 16th, 2010 | No Comments | Posted by in Editors' pick, Magazines

Future Publishing will launch FirstPlay – a games show delivered directly to PS3 consoles. The show will feature video reviews, details of new releases and a downloads section and will be priced at 99p per weekly episode or £8.99 for a three-month subscription, reports Tech Watch.

There will be six ad slots in the show, a trailer of which is available on the Future website.

Full story at this link…

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