Guardian PDA: Publishers need to mimic tech firms, says FT.com chief
April 21st, 2008 | No Comments | Posted by Oliver Luft in Editors' pick, Journalism, Multimedia, Newspapers, Online Journalism
Ien Cheng, publisher and managing editor of FT.com believe that newspaper websites need to be more responsive to the whims of the web and act like technology companies – adapting to the almost constant changes of the online environment.
Guardian PDA highlights Cheng’s strategic approach:
- Improving the development of new editorial products
- refining the subscription model
- changing the way the business works internally
Tags: editorial products, ft, FT.com, Ien Cheng, online environment, PDA, publisher and managing editor, Publishing, technology
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