Editors' Blog | Journalism.co.uk » e-commerce areas http://blogs.journalism.co.uk Online journalism news Tue, 14 Feb 2012 09:57:58 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 News Innovation: The Telegraph’s experiments with e-commerce http://blogs.journalism.co.uk/2009/07/22/news-innovation-the-telegraphs-experiments-with-e-commerce/ http://blogs.journalism.co.uk/2009/07/22/news-innovation-the-telegraphs-experiments-with-e-commerce/#comments Wed, 22 Jul 2009 08:48:31 +0000 Laura Oliver http://blogs.journalism.co.uk/editors/?p=12293

A useful look at how the UK’s Telegraph.co.uk has branched out into several e-commerce areas – notably its Fantasy Football and Fantasy Cricket channels and puzzles.

According to digital editor Ed Roussel, the online fashion shop hasn’t take off as hoped.

“Roussel says developing a system that seamlessly matches product to editorial content is still a challenge, but he envisions a day when the e-commerce gardening application will recognize the rose in an article and serve up offers for that rose or something close to it,” writes Matthew Sollars.

Full article at this link…Similar Posts:

]]> http://blogs.journalism.co.uk/2009/07/22/news-innovation-the-telegraphs-experiments-with-e-commerce/feed/ 0 South Africa’s Mail & Guardian newspaper unveils new all singing, all dancing website http://blogs.journalism.co.uk/2008/06/19/south-africa%e2%80%99s-mail-guardian-newspaper-unveils-new-all-singing-all-dancing-website/ http://blogs.journalism.co.uk/2008/06/19/south-africa%e2%80%99s-mail-guardian-newspaper-unveils-new-all-singing-all-dancing-website/#comments Thu, 19 Jun 2008 14:23:59 +0000 Oliver Luft http://blogs.journalism.co.uk/editors/2008/06/19/south-africa%e2%80%99s-mail-guardian-newspaper-unveils-new-all-singing-all-dancing-website/

South Africa’s Mail & Guardian newspaper has substantially revamped its website, in the process introducing a series of new features to improve usability.

M&G Online’s general manager Matthew Buckland blogged recently about the use of Thompson Reuters Open Calais semantic tagging technology to organise and cross-reference all the site’s content for the relaunch.

In addition to this the revamp has introduced a number of key features:

Registration and dashboard

  • Like the Guardian in the UK, the new M&G site now allows users to save clippings of favourite articles and story history while browsing.
  • Comment on articles and debate with other readers

New features

  • It has also introduced a topics A-Z: A list of people, places, subjects and organisations covered by the site
  • Added a feature – NewsSwarm – that allows users to see who is viewing which article in real time
  • Integrated articles with Google Maps
  • Make the popular cartoon sections searchable and tagged
  • Added easy exploration of e-commerce areas: jobs, cars, dating, property and shopping
  • Allowed users to view related articles from outside the news website.
  • Added video feeds

Semantic tagging – a key new element

  • Tag clouds of subjects, people and places on the home page and news sections
  • Articles regionally organised and can be viewed by country or city with South African news at town, city or provincial level
  • Articles are also tagged with names of cities, countries, companies or organisations, and people, which can be viewed in the Topics A-Z section

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