Danish police had been searching for Rumenian murder suspect Marian Clita for a good 24 hours when Norwegian journalist Andreas Lunde Googled him, found his phone number and got him on the line.

In a scoop that almost beggars belief, ABC Nyheter’s Andreas Lunde, tracked down the man wanted for the brutal murder of Norwegian Scandinavian Airline stewardess Vera Vildmyren in Copehnhagen, a man sought by both the police and the press, with a simple Google Search.

“I found a blog post he had commented on, using his name and phone number when doing so, put the Rumenian land code in front of the number and called,” Lunde told Danish TV2 News.

Clita picked up the phone, confirmed he was indeed Marian Clita, professed to be unaware the police was searching for him, but, when asked if he had any knowledge of the murder, said he would get a taxi to the police station in ten minutes – and kept his word.

Later, ABC Nyheter called him again, and Clita said he had reported himself to the police and was waiting for them to find an interpreter. The police said Clita had told them: “I have killed a woman I Copenhagen” and thanked Lunde for tracking him down.

Lunde wasn’t actually on the Clita-case, but, as he told a former colleague, “I wasn’t on that particular case, but I’m a journalist and I’m curious, and when I get hold of his number it becomes my case.”

A video-journalist, Lunde has on many other occasions proved how willingness to experiment with new and old technology and storytelling techniques can be used to enhance journalism. In this case, two fairly dated tools, Google and a telephone, were the keys to the story.

For the record: I’m a media columnist with ABC Nyheter and as the president of The Norwegian Online News Association (NONA). I have a keen interest in promoting and sharing good online practices.

• Online Journalism Scandinavia: More news sites using Twingly to link to blog reactions
• FT editor criticises Fleet Street for ‘conspiracy of silence’ over phone hacking
• Slideshare: research tips for journalists from @colinmeek
• Texas newspaper posts video of photographer’s run-in with BP and police
• Phone hacking: Harbottle & Lewis authorised to respond to MPs and police questions

A Danish newspaper which reprinted the 2005 cartoons of the Prophet Mohammed in an act of solidarity following a murder plot against one of the cartoonists in 2008 has issued an apology to eight Muslim organisations to stave off future legal action against the paper.

Politiken was one of 11 Danish newspapers to reprint the cartoons, which were originally published by Jyllands-Posten, but has apologised for any offence caused.

The move by the paper has been criticised by other publishers, including JP editor Jorn Mikkelsen who said the apology flew in the face of freedom of speech as it formed part of a deal.

Full story at this link…

• Daily Mail apologises to Matt Lucas over invasion of privacy claim
• Hari Kunzru: ‘The right to freedom of speech trumps any right to protection from offense’
• Timely apology for Guardian as Zuma casts his vote
• Update: Jacob Zuma still pursuing case against Guardian
• Guardian: Spanish court clears newspaper bosses of ETA links

Danish IT-journalist Dorte Toft used her blog to help reveal one of the country’s biggest business scandals in modern time. It won her both acclaim and criticism.

Today is Ada Lovelace Day, and, answering UK software consultant Suw Charman-Anderson’s call, over 1,500 blogger worldwide have pledged to write about a woman they admire working in technology. As I believe we sorely need new journalistic heroes and new myths who better illustrate the opportunities offered by our rapidly changing media landscape, I thought I would take this opportunity to put forward one such hero.

Dorte Toft is the programmer turned journalist whose blogging helped reveal IT Factory, named “Denmark’s Best IT-company 2008″ by Danish Computerworld, as one big ponzi scheme: according to Techcrunch, sources assessed that up to 90 per cent of IT Factory’s turnover had been based on non-existent or false contracts.

Toft, a blogger at Berlingske Business and freelance IT-journalist, started blogging about the company in December 2007 – almost a year before the company was declared bankrupt. The blog helped her solicit sources, tip offs and made her blog the natural place to turn to for those both in the know, and those wishing to understand more and talk about what was happening in the company.

For her work, which was the closest any Danish media came to reveal the IT Factory scam before the company was forced to admit it all, Toft has received several awards, including the e-Jour award for outstanding online journalism, but the story could have ended very differently.

Only a few days before the company was declared bankrupt, the IT journalist was preparing to go to court to defend herself against libelling IT Factory and its CEO Stein Bagger. He had sued Berlingske, where Toft writes her blog, for allowing several anonymous and libellous comments to be posted on the blog and was calling for damages to the tune of 10K.

Fortunately for Toft, events revealed several of the assertions made in these comments to be true before she had to go to trial – but the story illustrates both the extent to which libel law can be used to silence journalists; and the problems associated with talking freely, and often anonymously, on a blog.

However, this debacle led to Berlingske banning anonymous comments on its site. Steen Rosenbak, business editor at Jyllands-posten, and Jens Christian Hansen, business editor at Berlingske business, also published an op-ed in which they warned against using blogs as a journalistic tool, to which Toft replied: “Without the blog and the emails sent directly to me because of it, I would never have been able to prove that IT Factory’s products that were cited as the reason for its impressive sales had never reached the market.”

This post also appears at Kristine Lowe’s blog.

• Online Journalism Blog: How to blog anonymously
• Editors Weblog: US blogger may have to name sources; cannot prove role as journalist
• Online Journalism Scandinavia: Mecom’s Danish arm will cut costs with open-source CMS
• Online Journalism Scandinavia: David Montgomery’s toughest general – Lisbeth Knudsen, editor-in-chief of Berlingske Media
• BBC: David Cameron’s concern about injunctions creating privacy law

Danish journalists pen link manifesto, which should be an inspiration for journalists everywhere in 2009.

The last quarter of 2008 did not only open our eyes to how flawed the fiscal economy is, in Scandinavia more and more journalists also realised how awkwardly media organisations operate in the link economy.

In Norway, the union chapel at DN.no, the news site of the country’s biggest financial daily, suggested introducing a common link policy for all the country’s news sites to make it profitable to produce good original articles rather than just to copy-paste.

In Denmark, a survey by eJour found just two links to external sites when monitoring seven Danish news sites over a period of two weeks. Blogging journalists in Denmark were also up in arms over a renewed effort by Danish newspaper publishers to stop websites like Google News from linking to individual articles rather than a newspaper’s homepage.

Against this backdrop, Kim Elmose, the blog editor of Politiken.dk, and Lars K. Jensen, a project manager at Ekstrabladet.dk, launched a link manifesto and encouraged news rooms everywhere to write their own link commandments and use their manifesto freely.

Let’s hope this can inspire more and better linking on many a news site in 2009:

First law: We link to the sources for the data we use in our journalistic products. If we have read, seen or heard important new information on an external site – for instance about companies, people or surveys – we will link to it.

Second law: We link directly and precisely to the information we use from external sites. In this way we provide proper service to our readers rather than just linking to the front page of the external site.

Third law: We are precise in our information about where a link leads to; about who has produced the information we link to and when. The readers should know where it takes them when they follow a link.

Fourth law: We recognise that an article consisting of precise links to information that represents different angles on an issue is a journalistic product.

Fifth law: We are open to inbound links to our own news sites because we want to be an integrated part of the web’s ecosystem

Sixth law: We aspire to making it easier to link directly to our articles.

• Currybet: BBC News redesign demotes external linking
• OJB: New BBC linking guidelines
• Online Journalism Scandinavia: Mecom’s Danish arm will cut costs with open-source CMS
• Online Journalism Scandinavia: More news sites using Twingly to link to blog reactions
• Online Journalism Scandinavia: VG.no adds blog trackbacks to articles with Twingly

Troubled US newspapers should look to Denmark’s Avisen.dk when considering whether an internet-only edition is sustainable, writes Ernst Poulsen over at Poyntor E-Media Tidbits.

• Poynter: Danish newspapers not ‘trustworthy, relevant, or necessary’
• PostGlobe: Former Seattle P-I online producer on unemployment and journalism’s future
• Andrew Keen: ‘The internet will devour newspapers’
• TheNextWeb: CoverItLive launches search feature
• Wired gets ‘wired’ with Adobe for iPad edition

Mecom-owned Berlingske Media, Denmark’s biggest daily newspaper publisher, has decided to ditch its costly online publishing system for open-source software Drupal.

As Journalism.co.uk reported earlier this year, Berlingske Media already runs some of its sites on Drupal – a free content management system (CMS).

After a long period of deliberation, the Danish division of Mecom, the ailing pan-European media group headed by former Mirror-boss David Montgomery, has decided to make Drupal its online publishing system of choice.

“It is no secret that economy means a lot to us, but if the system had been unstable and not user-friendly, the price would not have been decisive,” Berlingske’s CEO Lisbeth Knudesen told eJour (in Danish).

She particularly praised Drupal for being so much more flexible than traditional publishing platforms.

• Online Journalism Scandinavia: Mecom’s Danish arm may ditch costly CMS for Drupal
• Online Journalism Scandinavia: David Montgomery’s toughest general – Lisbeth Knudsen, editor-in-chief of Berlingske Media
• Online Journalism Scandinavia: A blogging-journalist hero for Ada Lovelace Day
• MediaGuardian: Montgomery empire has two months to solve financial woes
• Online Journalism Scandinavia: Berlingske Tidende – using crime maps for journalism

Danish newspaper publishers are insisting the search engine and other sites only provide homepage links, rather than directing users to individual articles.

• Online Journalism Scandinavia: Resolutions for 2009 – Yes, we link
• PIXSTA develops ‘image-to-image’ search engine
• More analytics for YouTube
• William Reed moves into vertical search
• OJR: Using Google Trends to fine-tune your news website

Metro International, the freesheet publisher, said it doesn’t expect to break even in 2008: so far this year has lost a total €3.97 million (£3.08 million) from its seven websites in Sweden, the Netherlands, Denmark, Hungary, Chile, France and Spain.

• Online Journalism Scandinavia: Metro Sweden’s deal with Schibsted part of its ‘Freesheets 2.0′ strategy
• Online Journalism Scandinavia: Metro International betting on newspaper growth in emerging markets
• paidContent: Metro launches new app business
• Johnston Press chief executive million pound earnings revealed in annual report
• Future websites attracting over 11m unique users per month

Even former Mirror boss David Montgomery, who has a reputation as a ferocious cost-cutter, admits his new pan-European newspaper group Mecom cannot cost-cut its way out of a recession.

Shares in the company tumbled on the London Stock Exchange last week after the newspaper group failed to impress the market with its interim half-year results.

Perhaps jittery from all the recent talk of recession, investors did not appreciate the highly geared company’s reports of ‘worsening economic conditions’.

Despite Montgomery’s assurances that his business model is very different from that of UK newspapers – with subscription rates as high as 96 per cent in some of the countries Mecom operates in – alert observers noted that advertising still makes up 52 per cent of revenue.

No more title-specific news desks?
As widely reported, this does of course mean employees at the company, already disgruntled about redundancies on the table, will have to prepare for an even tighter ship in times ahead.

But there is more to this story: in a phone conference with employee representatives last week, Montgomery is reported to have admitted the company cannot cost-cut its way out of a recession; and emphasised that new ways of working and new streams of revenue were necessary for newspapers to have a profitable future.

He specifically highlighted two areas as key to the company’s future strategy: digital expansion, where its Norwegian division, Edda Media, is leading the pack with 9 per cent of its revenues from digital operations; and the media house strategy pioneered by Lisbeth Knudsen, the CEO of its Danish operation.

As Journalism.co.uk previously reported, Knudsen has reorganised her company’s titles into ‘verticals’ that deliver copy not only across platforms, but also titles – be they broadsheet, tabloid or regional newspapers. This, apparently, is to become the standard for all future media house strategy in Mecom.

Innovation exchange
“Mecom’s German division for instance – comprised of Berliner Zeitung, a national; Netzeitung, an online-only newspaper, and various magazine titles – should pay heed to these words. This model might be seen as a good fit for Germany,” an employee representative told me.

Mecom has also established an agreement that allows all Mecom countries to exchange software solutions developed in one country to another Mecom country without charge. The Reader’s Newspaper, a citizen journalism portal previously described by Journalism.co.uk, for instance, is to be exported from Norway to Denmark and Poland.

Another Norwegian export is a new range of hyper-local websites and freesheets Mecom is launching in Poland: Moje Miastro – a concept that has been operating for some time in Norway. The newspaper group, often portrayed as cash-starved and too much in debt, has also entered into an agreement to buy Edtytor Sp. z o.o., a regional newspaper business in Olsztyn. It has told employee representatives that the Polish expansion in new products was to blame for the dip in profits from its Polish arm.

Beware the ghost of recession
In other words, keeping an eye on innovations in the various parts of Mecom’s far-flung empire, can give useful pointers to what we can expect on group level.

Unfortunately for Mecom, a less fortunate trend spreading through the many European countries the company operates in is the ghost of recession.

In this age of globalisation, operating in more than one European country is no safe hedge against a market downturn, despite Montgomery indicating otherwise.

As Peter Kirwan recently wrote in his Press Gazette blog: “[W]hen it comes to the ad recession, we’re at the end of beginning, not the beginning of the end.”

In the summer months we have seen the footprints of recession appear in new territories such as Norway and Holland, causing the job and property classifieds markets to shrink – a sure sign that worse is yet to come.

For Mecom, the question is which is strongest, which will have the final say: the ability to come up with new innovative ways of doing business with less resources, or the clammy hand of a jittery market in the throes of recession?

• Reuters: Newspaper chief Montgomery “forced out” of publishing group
• The Independent, Mecom – and what David Montgomery thought of it all
• Online Journalism Scandinavia: Metro Sweden’s deal with Schibsted part of its ‘Freesheets 2.0′ strategy
• Future: Digital ads going from strength-to-strength
• MediaGuardian: Mecom pushes ahead with niche paid content

Schibsted-owned VG.no has added a popular ‘trackback’ function, allowing the site to display what bloggers are saying about its articles.

Yesterday the site quietly opened its virtual doors for bloggers and started using Swedish blogsearch-engine Twingly to display links from bloggers below individual articles.

Previously the country’s second biggest tabloid Dagbladet had adopted the function for its news site, while the news sites of other influential Scandinavian newspapers, such as Svenska Dagbladet and Dagens Nyheter in Sweden, and Politiken in Denmark, have been using it for some time now.

Several of these papers have seen Twingly as a way of building a bridge to the blogosphere.

“Twingly has built a solid position in the Nordic market, so it was a natural choice. We see it as a way to enrich our articles,” René Svendsen, deputy editor for VG.no, told Journalism.co.uk.

• Online Journalism Scandinavia: More news sites using Twingly to link to blog reactions
• The Local: Free Dawit Isaak, says Swedish newspapers
• Online Journalism Scandinavia: Here come the Web 2.0 docusoaps
• Swedish Journalism Awards winner… for YouTube Rock
• Late Night Marketing: How one newspaper lost 5,000 incoming links

As the UK government announces plans for crime maps for offences in England and Wales, Kristine Lowe reports for Journalism.co.uk on how Danish paper Berlingske Tidende is using its own map as a source of news and a public service.

“Crime mapping is getting government push behind it, even if police are resisting,” wrote the Guardian’s technology editor Charles Arthur this week, as the government announced plans to publish local interactive crime maps for every area in England and Wales by Christmas.

In Denmark the national daily Berlingske Tidende is already pioneering the use of crime maps as part of the newsgathering process.

With the help of its readers, the paper has created an interactive crime map detailing how well the police responds to calls from the public.

“We have just had a major police reform here in Denmark and decided to investigate how this has worked. The politicians promised more police on the streets and more money to solve crime. We thought the best way to check the reality of these promises was to get our readers to tell us about their experiences,” Christian Jensen, editor-in-chief of Berlingske, told Journalism.co.uk.

The reader reports are placed on a Google map of the country and, since its launch in May, 70 crimes have been reported and plotted.

One of the crimes reported to the map related to the alleged murder of Danish woman Pia Rönnei.

Despite available patrols in the area, the police force did not send officers to investigate calls from neighbours, who reported screams and loud bangs from an apartment that Rönnei was in – something it has been forced to apologise for after the publicity the story received.

“In classic journalism, it is the journalists who find the stories. In our new media reality, it can just as well be the readers who alert us to issues they are concerned about,” said Jensen.

The newspaper has had two full-time reporters devoted to the project, and used an online journalist, photographer and production company (for live pictures) in stories they have devoted additional space to.

“We encourage people to get in touch with stories both in our paper edition and online, as we see a substantial increase in web traffic when we draw attention to the project in the paper edition,” Jensen explained.

Every single crime report on the map generates the same amount of web traffic as breaking news, he added.

The project has been so successful that the newspaper is preparing to launch another project in the same vein. In the next few days Berlingske will unveil a database on immigration politics, where readers can tell their own stories and read and comment on each others’ accounts of their experiences with immigration authorities.

But the biggest challenge for the paper has been verification:

“That is what makes this complicated. Our journalists read through all the reports to check their credibility, but we do not have the resources to verify every single detail. That has made it even more important to clarify from the outset that we are only reporting what the readers have told us.”

• Are the new police crime maps any use for UK journalists? Some doubts raised
• Online Journalism Scandinavia: Mecom’s Danish arm will cut costs with open-source CMS
• Online Journalism Scandinavia: Metro Sweden’s deal with Schibsted part of its ‘Freesheets 2.0′ strategy
• Tips on map building for local news providers
• Manchester Evening News launches interactive traffic map

Berlingske Media, Denmark’s biggest publisher of daily newspapers, is considering making free open source software Drupal its online publishing system of choice.

Former Mirror-boss David Montgomery’s Danish lieutenant, Lisbeth Knudsen, is contemplating the move, which could save a substantial sum of money – but it does not come without risk.

Berlingske Media already runs some of its sites on Drupal – a long-time favourite free content management system (CMS) of web hacker-geeks – but many consider the open source solution more vulnerable to hackers than proprietary systems.

“Our sports portal, launched early in June, is developed in Drupal, and we will use this for more sites. We are in the process of evaluating future online solutions, and will make a decision on this later this year. So far we have chosen Drupal for some of our smaller sites and Saxotech online for the bigger,” Knudsen told me.

But is Drupal up to the task?

The Danish newspaper publisher is in the process of integrating all its titles into ‘verticals’ that deliver copy across platforms and titles, and its sports site carries material from several of Berlingske’s titles.

Henning Sund, head of digital development for newspaper publisher Edda Media, is sceptical about how well Drupal is suited to such large-scale projects.

”I think part of the reason Berlingske Media is considering Drupal is that they are so desperate to get away from Saxotech Online. That is a desire I understand perfectly,” he said, explaining that Edda Media, Mecom’s Norwegian division, is also in the process of replacing Saxotech Online, but Drupal is not a candidate.

”I do not feel the security in Drupal is well-documented enough. We want a provider that can take responsibility for this, something we will not get with Drupal,” said Sund, adding that you also have to spend a lot of money on developing the desired functionality in Drupal, as it is not ‘plug and play’.

Berlingske-owned AOK.dk, a city guide for Copenhagen that runs on Drupal, has used an east European company to develop extra functionality in Drupal – a concept that has been exported to Berlin and Mecom Germany.

However, Sund does not think that Mecom boss Montgomery will impose Drupal as the standard CMS throughout the company should it be a success:

“Montgomery has made it very clear that as long as you reach your budget targets, you can choose the solutions you see fit. However, if you do not reach these targets, you will get Montgomery breathing down your neck, and that is something you would do anything to avoid.”

For more news on newspapers harnessing open source read about The Jewish Chronicle’s launch of a beta site using Drupal.

• Online Journalism Scandinavia: Mecom’s Danish arm will cut costs with open-source CMS
• Reuters: Newspaper chief Montgomery “forced out” of publishing group
• Online Journalism Scandinavia: David Montgomery’s toughest general – Lisbeth Knudsen, editor-in-chief of Berlingske Media
• links for 2008-06-27
• Sunday Times: David Montgomery steps down as Mecom executive chairman

Once so controversial as the boss of The Mirror, over the last few years David Montgomery has reinvented himself as a European media mogul.

As head of the pan-European media company Mecom, Montgomery has emerged as an internet evangelist and one of the most optimistic advocates of a multimedia future.

This is good news for Lisbeth Knudsen, CEO and editor-in-chief of Mecom’s worst performing subsidiary.

Denmark’s Berlingske Media is the biggest publisher of daily newspapers in one of Europe’s toughest newspaper markets. Revenues of paid for dailies in Denmark have been ravaged by a costly two-year-long freesheet war.

When Montgomery bought the Danish company in 2006, it had a paltry 3.5 per cent profit margin – miles away from the 15 – 20 per cent Montgomery was promising his investors.

But it’s all grist to the mill for Knudsen, who rumour has it secured her job last spring by submitting the longest list of potential cost cuts.

Montgomery’s toughest general has been charged with justifying his professed faith in the profits to be made from the new media world.

“It is my task to deliver what I have promised, but also to tell Berlingske’s journalists that we have exciting times ahead of us. It is necessary for our survival that we start using new work processes, develop our journalism and launch new digital products. Old traditions are no longer enough,” Knudsen told Journalism.co.uk

Her first act as head of Berlingske was to publicly denounce Mecom’s profit demands as unrealistic.

Simultaneously, she made it crystal clear that the financial situation required radical changes, skilfully lowering the expectations of both her boss and the unions.

Integrate everything
Central to those changes is integration. Not only converging media platforms, but also altering most of the company’s titles into ‘verticals’ that deliver copy across platforms and titles be they broadsheet, tabloid or regional newspapers.

Berlingske may have created one of the most integrated media operations in Europe, but it has also caused great concern among the company’s journalists about work flow, work culture and how it may erode the different media brands.

“Everyone has to be able to work and plan to all media platforms. Journalists get more resources to cover events in this way. Instead of sending three journalists from three different platforms or titles, we will now have one journalist cover the results of a football match, one live blogging it, and one writing the portrait of the game’s top scorer,” said Knudsen.

To ensure editorial standards, she added, each title will have a brand manager to makes sure it runs only content that is appropriate and in line with its specific values.

Discontent
These assurances have not been enough, however, to assure the domestic journalists union. It has voiced continuous concern about merging titles, job cuts and the new ‘integrated’ work environment where journalists are confined to hot desks to create a paperless environment.

Knudsen says that new technology is necessary. Adding that the increase in the number of tools at the disposal of her reporters has also created many exciting new opportunities for journalists.

“This integration is necessary to survive. Journalists today have to accept that they have to fight for every pair of eyeballs. I accepted this job because I believe, both as a journalist and as CEO, we can create something great in this company,” she said.

Not here to please
As for her proprietor, she said: “It is my impression that you can have a discussion. If I am to be in charge of this, I have to believe in it. I have made it very clear that I’m not here to please. I have a very open and direct dialogue with the management about our goals and progress. During my thirty-something years in the newspaper industry I’ve encountered a lot of unprofessional owners. Mecom is a very professional owner, the company imposes certain demands to our revenues, but that is the way it has to be.”

David Montgomery may have got himself a straight shooter, but what impression is she likely to have made on her newsroom staff? It seems she is a journalististic champion who is both admired and feared.

“If anyone can stand up to Montgomery it is she. She is completely ruthless and resembles Montgomery in many ways. I cannot think of anyone in Danish media who dares to pick a fight with her,” said a journalist who has worked with Knudsen but did not wish to be named.

“But her journalistic integrity is above reproach. She is a journalistic champion.”

• Online Journalism Scandinavia: Mecom’s Danish arm may ditch costly CMS for Drupal
• Online Journalism Scandinavia: Mecom’s Danish arm will cut costs with open-source CMS
• Online Journalism Scandinavia: Behind the spin of Mecom’s half-year results
• Reuters: Newspaper chief Montgomery “forced out” of publishing group
• Online Journalism Scandinavia: A blogging-journalist hero for Ada Lovelace Day

Swedes are getting so hooked on social media that for many web-crazy young things reality-TV has all but moved online.

Last night Twingly, the Swedish web company that supplies a blog trackback functionality to newspapers world-wide and last week launched its international spam free blog search engine Twingly.com, aired the first programme of its new reality-series on YouTube: The Summer of Code.

YouTube reality-show
“We have recruited four ambitious interns and given them six weeks to develop a visual search engine for blogs; Twingly Blogoscope,” said Martin Källström, CEO of Twingly.

“Everyone can follow what happens in the project via daily episodes on YouTube.”

The episodes will be uploaded Monday to Friday at 6 PM GMT (10 AM in San Francisco, 19:00 in Stockholm) and the first programme aired last night.

“Openness in this project is a way to show the daily life in the office,” said Källström.

“Generally people are not familiar with the stimulating working atmosphere in a start-up. Hopefully Twingly Summer of Code will inspire more people to join Twingly or other start-ups.”

Media increasingly about conversation
Last week, Twingly launched its search engine Twingly.com to track 30 million blogs all over the world.

Despite this global scope, Källström said Twingly will concentrate on being number one in Europe, working with several different European languages.

“Google has not improved its blog search for more than two years,” he told Journalism.co.uk.

The company has teamed up with newspapers in Spain, Portugal, Holland, Sweden, Denmark, Norway, Finland and South Africa, to show blog links to the news sites’ articles.

Källström added that his hope was for Twingly to be able to take on both Google and Technorati by providing more functionality and driving traffic to bloggers via its media partnerships.

“Media is more and more about the conversation between media and its readers. We see a very strong synergy between mainstream media and bloggers and try to provide a bridge that can improve this synergy,” he said.

Blogs have replaced docusoaps
Twingly’s target group for The Summer of Code will no doubt draw an audience of uber-geeks but a young Swedish reporter recently admitted she was addicted to a very different sort of ‘web docusoap’.

Madeleine Östlund, a reporter with the Swedish equivalent of Press Gazette, Dagens Media, claimed the country’s fashion blogs had replaced docusoaps (link in Swedish).

She confessed she found it increasingly difficult to live without her daily fix of intimate everyday details and gossip from the country’s high-profile fashion bloggers, a phenomenon Journalism.co.uk has described here.

“It is not their blogging about clothes that draws me in, rather it is the surprise and fascination with which I read about these young girls’ private lives. Surprise and fascination about how much they often reveal,” she wrote, citing posts about broken hearts, hospital stays, what they had for breakfast and descriptions of a caesarian birth.

Roll on the Web 2.0 docusoap about dashing media journalists, I say.

• Twingly: Testing social media’s love of traditional news
• Online Journalism Scandinavia: VG.no adds blog trackbacks to articles with Twingly
• Late Night Marketing: How one newspaper lost 5,000 incoming links
• Online Journalism Scandinavia: Personality pays in the pay-per-click economy of blogging
• Online Journalism Scandinavia: More news sites using Twingly to link to blog reactions

Kristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. Today Online Journalism Scandinavia looks again at news sites linking to blogs.

Dagbladet.no, the online operation of Norway’s second biggest tabloid, has become the latest Scandinavian news site to use Twingly to show blog links to articles on the site.

Dagladet.no has been experimenting with Twingly since October last year, but last week announced that Twingly would now become the standard across the site.

However, the online newspaper said that articles dealing with very sensitive issues – those concerning murder, suicide and death – would not not have the technology applied to them.

“Our experiences with Twingly so far are very positive. There are so many interesting things happening in the blogosphere, and we think it is important that our readers can converse in their own rooms and extend the debate about our articles there,” Mina Hauge Naerland, a journalist involved with the implementation, told Journalism.co.uk.

“It’s also very interesting for us to be able to follow those conversations, it helps us improve our journalism.”

Politiken.dk, the news site of one of Denmark’s leading newspapers, started using Twingly a month ago, and the online operations of two of Sweden’s most influential newspapers, Svenska Dagbladet and Dagens Nyheter, have used Twingly for about a year.

• Online Journalism Scandinavia: VG.no adds blog trackbacks to articles with Twingly
• Late Night Marketing: How one newspaper lost 5,000 incoming links
• Online Journalism Scandinavia: Here come the Web 2.0 docusoaps
• Twingly: Testing social media’s love of traditional news
• Bild reaches out to blogosphere with Twingly