Tag Archives: demand media

US Digest: NYT launches hyperlocal; HuffPost chases students; Shatner plays Twitterer, and more

Starting this week, the editor’s blog will feature an afternoon roundup of all things media from over the pond. From the hugely important to the very inconsequential, check in for a choice of America’s journalistic goings on.


NYT explore new avenues with another hyperlocal blog

Starting off small today, with news that the New York Times is launching another hyperlocal blog. this time in conjunction with students from New York University (NYU).

The new blog, which will report on New York’s East Village, will come under the Times’ URL but be developed and launched by students from the NYU Studio 20 Journalism Masters programme.

Two NY hyperlocals were launched by the paper last year under a channel called ‘The Local’. One covers Clinton Hill and Fort Greene in Brooklyn, the other Maplewood, Millburn and South Orange in New Jersey. Those blogs featured student contributions from the start, but were helmed by Times staff (although the former was recently turned over to students from CUNY). The new East Village blog is edited by a Times staffer but will be largely overseen, from inception to launch, by NYU students.

Jessica Roy, blogger at NYULocal and member of the East Village project said:

While the site will function in a similar way to the hyperlocal sites the Times already has running in Ft. Greene/Clinton Hill and Maplewood, this will be the first time journalism students will be heavily involved in the site’s content and design process before the launch.

It will be interesting to see how this ties in with the reported NYT plans to hide their blogs away behind a paywall. Can the Freakonomics blog, Paul Krugman, and other NYT blog big-hitters tempt readers to pay? Can a bunch of students from NYU?

Arianna Huffington admits spending “a lot of time” on college campuses

The NYT are not the only ones hanging around campuses and jumping in bed with students, “I’ve spent a lot of time on campuses lately” admits Arianna Huffington, co-founder and editor-in-chief of the Huffington Post.

But Arianna is not, apparently, just trying to recapture a youth she threw away on “promise, passion, intellectual curiosity, and vitality”. She is referring to the launch of HuffPost College, a new section of the Huffington Post devoted to the promising, passionate, intellectually curious, and vital students out there, and presumably to the billions of normal students too.

Edited by Jose Antonio Vargas, our Tech and Innovations editor, with the help of Leah Finnegan, a recent graduate of the University of Texas and the former editor of the Daily Texan, HuffPost College is designed to be a virtual hub for college life, bringing you original and cross-posted material from a growing list of college newspapers.

“Announcing HuffPost College: No SAT scores or admission essays needed” reads Arianna’s headline.

Just an internet connection then, which everyone in America must have by now, right? Hmmm…. Published yesterday, the results of an FCC study into internet use in America show that a third of the population don’t have broadband internet access – some 93 million –  and the majority of those don’t have any access whatsoever.

Here is John Horrigan, who oversaw the survey for the FCC, making the findings sound impressively grotesque:

Overall internet penetration has been steady in the mid-70 to upper 70 per cent range over the last five years. Now we’re at a point where, if you want broadband adoption to go up by any significant measure, you really have to start to eat into the segment of non-internet-users.

Fortunately for Arianna Huffington, those remaining blissfully un-penetrated (albeit in danger of being eaten into by hungry internet providers) are “disproportionately older and more likely to live in rural areas”, and not the vigourous youth, who are probably desperate to spend their time out of college at home reading about college.

Shatner to play Twitterer

One elderly American well in tune with all things online is Justin Halpern’s dad. Even if he doesn’t quite get why. Justin Halpern’s dad is the man behind Justin Halpern’s Twitter account, “Shit My Dad Says.” Although this is slightly old story already, news that William Shatner will be playing an curmudgeonly, 74 year-old man whose live-in 29 year-old son tweets “shit that he says” is too ridiculous to pass up. If CBS are in luck, the account’s 1,187,371 followers, and many more, will tune in to hear William Shatner say this:

A parent’s only as good as their dumbest kid. If one wins a Nobel Prize but the other gets robbed by a hooker, you failed.

And many, many other 140-character pearls of wisdom far too rude for the very mild-mannered Journalism.co.uk. I for one prefer Justin Halpern’s dad’s personal choice of James Earl Jones, and applaud his straight talking response to suggestions that colour is an issue.

He wanted James Earl Jones to play him. I was like, ‘But you’re white.’ He was like, ‘Well, we don’t have to be! Who gives a [censored]? You asked me who I thought, and that’s who I think.’

Who could possibly resist the powerful combination of Halpern Snr’s coarse tweets and Darth Vader’s husky voice?

Largest YouTube content provider reaches 1 billion views

One million followers is an impressive landmark in the Twitterverse, it puts you up there in the Twittersphere with such luminaries as Stephen Fry and Ashton Kutcher. It’s about 28,000 times as many as I have. Demand Media went a thousand times better than that though in YouTube terms yesterday, with its billionth view.

According to its site, the company, which has about 500 staff and is based in Santa Monica, provides “social media solutions that consumers really want”. Demand is the largest content supplier to YouTube, owning around 170,000 videos available on the site.

Co-founder of Demand Shawn Colo discusses the YouTube platform and the company’s media strategy, courtesy of Beet.TV.

Rampant cutbacks trumped by loaded shotgun

Finally, from Editor & Publisher, the happy news that redundancy is no longer the most frightening thing in the newsroom.

Employees at the Grand Forks Herald, Chicago, were more than a little surprised to find a loaded shotgun in a closet at the paper’s head offices.

“No notes, no threats, no nothing – just a loaded shotgun in a case in a closet in a common area, five rounds in it,” Grand Forks Police Lt. Grant Schiller said.

For those staffers who may not have already jumped to this conclusion, Herald editor Mike Jacobs made it clear that: “Carrying a loaded gun into the building is a dismissible offense.”

Newspaper journalists, in an age when your profession is almost a dismissable offence in itself, please, leave your loaded shotguns at home.

Image of East Village by Joe Madonna

Image of weapons ban sign by Dan4th

#aop3c: eHow.com users earning entire living from ‘How-To’ site

Demand Media’s eHow.com is allowing ‘power users’ to make their entire living by writing for the site, Shawn Colo, co-founder and head of M&A, Demand Media told delegates at the AOP Publishing Summit 2009.

With 50 million unique users a month, and ‘just shy’ of  one million articles published, some of the site’s contributors are earning ‘tens of thousands of dollars’ per year, via its ‘writer compensation programme’.

The site, which provides instructional solutions for users – anything from how to remove a red wine stain to dealing with computer software problems – was bought by Demand Media in 2006, but really expanded in 2008: “We knew it was critical to have a killer application,” said Colo.

Richard Rosenblatt started up Demand Media in 2006 with US $320 million in investor funding. Its family now also includes LIVESTRONG.COM, Trails.com, GolfLink.com, Cracked.com, Mania.com, Pluck Enterprise, Pluck on Demand, and eNom.

More to follow from the summit throughout the day: in the meantime, follow this tweet stream featuring choice 140ch updates by digital journalists and publishers at the event.

Journalism Daily: 3am.co.uk launch, MSNBC and EveryBlock, Bauer Radio’s new deal

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