IPC Media, which owns Marie Claire, NME and Nuts magazines, has unveiled 24 new mobile-optimised sites.
In a release, IPC said consumers can now browse content on the following sites: Country Life, Cycling Weekly, Decanter, Golf Monthly, GoodToKnow, House to Home, Marie Claire , Motor Boats Monthly, MotorBoat & Yachting, NME, Nuts, Now, Practical Boat Owner, Shooting Gazette, Shooting Times, Shooting UK, Sporting Gun, The Field, Volksworld, What Digital Camera, Woman & Home, YBW, Yachting Monthly and Yachting World.
IPC Media head of mobile Miles Ross said: “The mobile platform is a vital channel through which consumers can discover and consume our titles and content. The launch of 24 new mobile-optimised sites illustrates both the level of commitment and the speed with which IPC is moving into the mobile space, thanks to some great work from our technology group, IPC Digital. Mobile advertising is growing rapidly and these new sites will enable IPC to offer a unique audience across this medium.”
IPC Digital programme director Tara Hamilton-Whitaker added: “Consumption of IPC websites through smart phones is already significant, but through an optimised web experience, targeted at a 3.5” screen, engagement levels sky rocket.
“This means IPC brands are closer than ever in ensuring consumers can choose where and when they enjoy our content. You can expect more content, more mobile sites, more great mobile functionality and more mobile-related announcements over the coming months.”Tags: Decanter, IPC, Marie Claire, Miles Ross, Shooting Times, Tara Hamilton-Whitaker
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