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#Tip: Learn pro tips for community engagement with this Google+ Hangout


Watch this Google+ Hangout featuring tips for community engagement, moderation and building loyal relationships with your audience.

The Hangout, which marked the 2014 Community Manager Appreciation Day, includes advice from Ed Walker, digital development editor at Trinity Mirror, Hannah Waldram, community manager, EMEA, at Instagram, and magazine publisher Marc Thomas.

Ed, who worked with Hannah and Marc on the eBook Connected, wrote on his blog that the three key things he took away from the Hangout were:

  • Keep calls to action simple
  • Offline engagement is just as important as online
  • Give more attention to those readers who are providing positive input, rather than trolls and “drag-me-downs”

You can catch up on the full Hangout here.


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#jpod – How to engage a subscriber community: Lessons from the Times and Financial Times

Image by Dreamer, via Wikimedia Commons

Community management is a key part of an online news outlet’s operation, and in this week’s podcast we speak to two people at the heart of community operations at the Times and Financial Times, to offer a unique insight into engagement strategies for subscriber communities.

Ben Whitelaw, communities editor at the Times and Rebecca Heptinstall, community manager at the Financial Times, discuss how subscribers use comment facilities to interact with journalists, the ways to recognise the value of subscriber through greater interaction and involvement in feedback and what community engagement really means both on the news website and on social media platforms.

For more on the topic of community engagement, this previous podcast looks in more detail at managing reader comments and here’s a feature on how the New York Times is using social media for “deeper” engagement.

And here is a link to the FT’s LinkedIn Readers’ Group referred to by Rebecca in this week’s podcast.

You can hear future podcasts by signing up to the iTunes podcast feed.

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#wef11 audio: Jim Brady of Journal Register Company talks open newsrooms

October 13th, 2011 | No Comments | Posted by in Events, Journalism, Local media, Newspapers

During the building communities session at the World Editors Forum in Vienna today, editor-in-chief of the Journal Register Company Jim Brady discussed a number of ways in which you can build communities and importantly, greater engagement with your audience.

One of the ways is through opening up the newsroom, referring to the Register Citizen in Torrington, which opened up a newsroom cafe open to the public at the end of last year.

Members of the community are welcome to get involved either virtually, such as by attending news meetings via Skype or physcially by coming into the newsroom to talk to reporters over a coffee.

I spoke to Jim at the end of the session to find out more about the project, and how it has developed in its first year.

Jim Brady, Journal Register Company by journalismnews

Another member of the panel, Anette Novak, editor-in-chief of Norran in Sweden, also discussed a similar project they run online, called eEditor, which you can find more on here. There will be more tips on building communities from the World Editors Forum session on tomorrow.

The topic of enhancing community engagement was also discussed at’s own event news:rewired, which took place in London last week. You can see a liveblog of that session here, and a copy of the presentations from those speakers is available at this link.

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