Facebook this week announced it would be introducing new features for comments which will, according to a post by journalism programme manager Vadim Lavrusik, enable journalists to “reply directly to comments left on your Page content and start conversation threads”.
Lavrusik says discussions will also be “re-ordered by relevance to viewers” and those considered the most “active and engaging” will also work their way to the top.
According to the Facebook for Journalists post, the new functionality, which users can opt-in to, will be available on pages from 10 July. Lavrusik adds that it will also “be automatically turned on for profiles with more than 10,000 followers”.
Incidentally, Lavrusik will be delivering the keynote speech at news:rewired on Friday 19 April.
Tags: Comment, Facebook, journalism tips, social media, social media news
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