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Innovations in Journalism – share your links. Wait, isn’t that Del.icio.us? No, it’s more social – it’s Mento

May 20th, 2008 | 1 Comment | Posted by in Uncategorized

We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. This week’s ticket comes via Mento – sharing links, real social like.

1) Who are you and what’s it all about?
Hi, I’m Gregor Hochmut. Mento is a platform for sharing links with the people around you. They could be co-workers, family, thought leaders you look up to – or simply friends who send you a humorous video every now and then.

Del.ici.ous and other bookmarking platforms have mostly focused on “saving” links for private use.

Mento, however, wants to focus on the communication and conversation that takes place – beyond the limited usefulness of email and instant messaging – when you share a link.

2) Why would this be useful to a journalist?

In its current version, Mento is most useful as a collaboration tool for journalists. A group of could join together and put links about a shared topic in a common channel. Links in the channel would be visible to the team.

They could comment on each other and have a permanent, searchable archive for their links.

In addition, Mento is a simple communication tool for sending recommendations to people, its careful not to overwhelm with email so you get just one a day with all the links – or you can subscribe by RSS.

3) Is this it, or is there more to come?
Journalists and publishers will be interested in the next expansion of the service. We intend to offer an easy publishing tool where you can create a branded, editorial link channel and publish it.

Imagine an RSS feed of relevant links that your editorial staff gathers on a daily, weekly or monthly basis – but the feed would be a public website (fully co-branded) that’s designed for regular web users who can easily subscribe to your link selection by email and other convenient means.

4) Why are you doing this?
There is more and more noise in our information environment every day and it’s getting harder and harder to filter the meaningful signals.

We’re on a mission to make your daily information streams more manageable and more meaningful.

5) What does it cost to use it?
Mento is free and always will be for the end-user.

6) How will you make it pay?

Along the lines of the branded editorial channels mentioned above, we will consider the economics of offering a professional link publishing service – but we have not finalized the business model for it so far.

In the meantime, we have had surprisingly good results with Google’s contextual AdSense program on the current Mento site since the advertisements are targeted based on the links that the user sends and receives.

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