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#Podcast: Writing the rules of native advertising

October 25th, 2013 | No Comments | Posted by in Advertising, Podcast
Image by Thinkstock

Image by Thinkstock

Native advertising is one of the buzzwords of 2013.

Brands keen to get the attention of readers are sponsoring content on news sites, and publishers enthusiastic to explore new revenue streams are trying it out.

Forbes, BuzzFeed, Huffington Post, the Guardian and Wall Street Journal have all gone native. Meanwhile businesses, from Benetton to Google, are becoming publishers of branded journalism.

In this podcast we explore the guidelines proposed by AOL UK and the Huffington Post, ideas from News Corporation, and those put forward by a journalist who has spent the past year researching branded journalism.

We discuss the opportunities and risks of native advertising with:

  • Raju Narisetti, senior vice-president and deputy head of strategy at News Corporation
  • Carla Buzasi, editor-in-chief, Huffington Post UK
  • Ebele Wybenga, journalist and author of The Editorial Age

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

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#jpod: How news organisations are using Pinterest

Pinterest has overtaken Twitter as a traffic driver to websites, according to research by Shareaholic, a company that creates content sharing tools for publishers.

This podcast takes a look at how news organisations are using the online pinboard and social network for collating and sharing links.

It hears from Emily Steel, a social media editor at the Wall Street Journal, Carla Buzasi, editor-in-chief of the Huffington Post UK and Janet Aronica, head of marketing for Shareaholic.

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

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Huffington Post UK’s Facebook app clocks up 20,000 users

March 13th, 2012 | No Comments | Posted by in Social media and blogging, Traffic

The Huffington Post UK has clocked up 20,000 users of its Facebook app.

The social reader app was added to all pages of the UK site a fortnight ago.

It follows the launch of the Guardian and Independent’s Facebook apps, released in September.

The Huffington Post has opted for an Independent-style Facebook app, which sits within the Huffington Post UK site rather than encouraging readers to access stories within Facebook, as favoured by the Guardian.

Those who sign up for the app and agree to share some of their Facebook details will see their reading habits shared with their Facebook friends.

Carla Buzasi, editor-in-chief of the Huffington Post UK told Journalism.co.uk that there is an option to opt out.

Every time you are on a story and you don’t want that to be shared there’s a delay and you can click and stop it sharing.

The Huffington Post, which launched a UK edition on 6 July, hopes that the app will increase traffic to the UK site, which reported 5.4 million unique views in January.

Buzasi said:

We’re obviously monitoring it quite carefully. It’s a little bit to early to say at the moment but Facebook does send us a significant amount of traffic already.

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Huffington Post UK launches tool for greater debate around news stories

Huffington Post UK has launched The Gauge, a new platform which invites debate around the biggest news story of the day on the Post’s new UK website while harnessing the power of social networks.

The tool also works to produce a visualisation of the results, giving a quick snapshot of the overall standpoint of the online community on any given topic.

Users are invited to “agree” or “disagree” with a daily proposition, and thereafter they’re invited to elaborate. It only takes a second or two to weigh in, and users can post more detailed responses on Twitter and Facebook.

The tool will also help to connect users to the site’s bloggers, through the ability to agree or disagree with their views and click through to see all the posts written by the individual. Users can also submit ideas for their own blog through The Gauge.

Editor-in-chief of the Huffington Post UK, Carla Buzasi, will be speaking at news:rewired – connected journalism on 6 October as part of the “bringing the outside in” panel. On the day Carla will be discussing the site’s strategy for drawing in content from outside its own four walls and how this is then integrated into its own output.

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#followjourn @CarlaBuzasi – Carla Buzasi/editor-in-chief

September 2nd, 2011 | No Comments | Posted by in Recommended journalists

Who? Carla Buzasi

Where? Carla is editor-in-chief of Huffington Post UK & AOL Europe

Twitter? @CarlaBuzasi

Carla is speaking at our next digital journalism conference, news:rewired – connected journalism, as part of the panel on “Bringing the outside in”, a session looking at newsroom strategy behind integrating third party and user generated content.

Just as we like to supply you with fresh and innovative tips, we are recommending journalists to follow online too. Recommended journalists can be from any sector of the industry: please send suggestions (you can nominate yourself) to rachel at journalism.co.uk; or to @journalismnews.

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#jpod in depth: Huffington Post lands in the UK

July 8th, 2011 | No Comments | Posted by in Podcast

In this week’s podcast, we take a look at the launch of the Huffington Post UK, which went live on Wednesday. Alastair Campbell described the launch as having ‘perfect timing’ at a panel debate arranged by Huffington Post.

We spoke to editor-in-chief Carla Buzasi along with two Huffington Post bloggers. Patrick Smith, media commentator and editor of the Media Briefing also offers his thoughts on how he sees the site developing in future as well as the unpaid blogger debate.

You can sign up to our iTunes podcast feed for future audio.

 

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