The Huffington Post UK has clocked up 20,000 users of its Facebook app.
The social reader app was added to all pages of the UK site a fortnight ago.
It follows the launch of the Guardian and Independent’s Facebook apps, released in September.
The Huffington Post has opted for an Independent-style Facebook app, which sits within the Huffington Post UK site rather than encouraging readers to access stories within Facebook, as favoured by the Guardian.
Those who sign up for the app and agree to share some of their Facebook details will see their reading habits shared with their Facebook friends.
Carla Buzasi, editor-in-chief of the Huffington Post UK told Journalism.co.uk that there is an option to opt out.
Every time you are on a story and you don’t want that to be shared there’s a delay and you can click and stop it sharing.
The Huffington Post, which launched a UK edition on 6 July, hopes that the app will increase traffic to the UK site, which reported 5.4 million unique views in January.
Tags: Carla Buzasi, facebook apps, Huffington Post UK, The Huffington Post
We’re obviously monitoring it quite carefully. It’s a little bit to early to say at the moment but Facebook does send us a significant amount of traffic already.
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