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#Tip: How often should you be posting to social media?

Image by shawncampbell on Flickr. Some rights reserved.

Image by shawncampbell on Flickr. Some rights reserved.

Social media might be a great tool for communication, but we all know someone who is a chronic over-sharer.

There’s nothing worse than having your timelines full of someone else’s verbal diarrhoea (and if the person in question is you, it’s a sure-fire way to get yourself unfollowed).

So how many times should you be posting to Twitter, Facebook, LinkedIn and Google+?

This post on the Buffer blog highlights the importance of striking “the balance between informative and annoying”.

While it doesn’t exactly deliver a cut-and-dried answer, it does offer recommendations from a range of sources – including Buffer’s own strategy for social sharing.

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#Podcast – What journalists should know about App.net

App.net is a Twitter-like microblogging service and open platform which launched earlier this month.

Users pay $50 a year to be members and in return they get the guarantee that the platform will always be open and it will never have advertising.

You can read more about what it could mean for journalists and news outlets in our Q&A with founder and chief executive of App.net Dalton Caldwell.

In this podcast Journalism.co.uk technology editor Sarah Marshall looks at what journalists should know about App.net.

The podcast hears from:

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

 

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Social media bar for WordPress acquired by sharing tool Buffer

March 7th, 2012 | No Comments | Posted by in Social media and blogging

Buffer, a platform that allows you to schedule and post tweets and social media posts at the best times, has today announced that it has acquired Dig Dig, a WordPress plugin that combines social media sharing buttons into one “floating share bar”.

The bar, similar to the one used by technology blog Mashable (such as in this article), allows you to display sharing buttons at the top or bottom of blog posts and offers sharing buttons such as online pinboard Pinterest and Buffer.

Since acquiring the plugin, Buffer says it has “refreshed the design of the plugin and worked out many bugs”.

Buffer is a previous Journalism.co.uk tool of the week for journalists. Co-founder of Buffer Leo Widrich spoke to us in this guide on how to best post on Twitter and Facebook.

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Tool of the week for journalists – Buffer, for scheduling tweets

Tool of the week: Buffer

What is it? A tool that allows you to schedule tweets

How is it of use to journalists? How many of your followers saw the last tweet you sent? As Twitter is a scattergun approach to sharing news, it is likely that most followers will have missed it.

Buffer is a tool that allows you to schedule tweets, posting them at selected intervals throughout the day. You can select Buffer’s suggested tweet times, which are based on research, or you can choose your own times.

Buffer could be helpful to news organisations who want to post a story, such as a feature or blog post, several times. It could also help in crowdsourcing, tweeting a request more than once.

According to Buffer co-founder Leo Widrich, who spoke to Journalism.co.uk and is quoted in this guide on how to: best post news on Twitter and Facebook, news organisations should tweet each story three to five times: for example once when the news story goes live, once a couple of hours later and then a third time the next day.

That’s very much a use case of why we built Buffer, but this is what we do for our news stories and blog posts. We drop all the stories we have into our buffer and they get well spaced out over the day and get posted so that we always have a different audience that will be able to see the tweet.

  • There will be a session on social media optimisation and how to best time tweets and Facebook posts at Journalism.co.uk’s news:rewired – media in motion conference for journalists. The news:rewired agenda is at this link.
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Tool of the week for journalists – WhenToTweet

Tool of the week: WhenToTweet

What is it? A tool that allows you to work out the best time to tweet

How is it of use to journalists? 

Automated tweets or those reporting breaking news cannot be timed. But when is the best time to engage with your followers and get noticed on Twitter?

In a recent interview for a podcast on how to best time your tweets, Leo Widrich, co-founder of Buffer, a platform that allows you to queue up tweets and post them at optimal times, explained that it is best to tweet when there is a lot of chatter.

When the most traffic happens and when the most tweets go out its the best time to tweet, which is sometimes counter-intuitive.

This tool works by both by monitoring the performance of your past tweets and tells you when most of your followers will be online. The best time for @journalismnews to tweet is 11am, according to this tool.

For more Twitter advice see 10 technical Twitter tips for journalists.

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#jpod: What is the best time and frequency to post to Twitter and Facebook?

November 4th, 2011 | No Comments | Posted by in Podcast, Social media and blogging

How frequently should news organisations post to Facebook? How often should the headline of a news story be tweeted? Why do some of your Facebook fans get to see your stories and others do not?

Three experts in social media optimisation (SMO) have the answers.

In this podcast Journalism.co.uk technology correspondent Sarah Marshall talks to Jeff Widman, co-founder of PageLever, an Facebook analytics company used by four of the top 10 Facebook pages; Jiri Voves, co-founder of Socialbakers, which aims to be the top provider of Facebook statistics; and Leo Widrich, co-founder of Buffer.

 

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Mashable: Five tools to better time your tweets

If you are trying to work out the best time to tweet about a news story and get maximum attention, it is worth making a note of the free applications listed in this Mashable post on five tools to help you work out the best time to send out tweets.

The post has been written by Leo Widrich, the co-founder of Buffer, an application which enables you to schedule tweets.

The five tools are:

1. WhenToTweet

2. TweetStats

3. Tweriod

4. TweetReports

5. TweetWhen

Add your Twitter handle to the various websites and the five tools will provide an interesting insight and help in your planning of social media optimisation (SMO) – (although we are not convinced 8am GMT on a Saturday is really the best time for @journalismnews to tweet).

 

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