According to Reuters, athletes due to perform at the 2012 Olympics in London, have been told they can blog and tweet about their experiences of competing in the games, as long as it is “not done for commercial purposes”.
The decision comes from the International Olympic Committee, Reuters reports, which was said to actively encourage and supports athletes “to take part in ‘social media’ and to post, blog and tweet their experiences”.
Bloggers and tweeters must, however, restrict themselves to “first-person, diary-type formats”, must not report on events in the manner of journalists and must ensure their posts do not contain “vulgar or obscene words or images”.
According to the report, broadcasting of video and audio taken inside the venues remains banned but athletes may post videos taken outside the venues.
The IOC gets much of its revenue from the sale of television and online media rights and is therefore highly protective of their intellectual property in that regard.
Tags: 2012, blogging, Olympics, olympics journalism, social media, sport, Twitter