A couple of things extremely pertinent to the paid content debate in a ‘view from the top’ interview on FT.com.

It’s with Liberty Media chairman, John Malone, described by the FT’s Richard Milne as ‘one of the most powerful figures in the media world’. He controls a ‘sprawling empire of assets’ including  DirecTV, the Discovery Channel, QVC, the Atlanta Braves baseball team and a company focused on Cable TV, Liberty Global.

Two extracts from the interview:

“How bad is the outlook for the media industry right now?”

“The media has lots of different elements in it. Probably at the bottom would be local, because local advertising has been the most adversely affected. Newsprint is probably the most damaged media going forward. Cable television has been OK. It continues to grow, a little slower than we’d like. The broadcast networks are getting beaten up, but not as bad on their national side as on their local side (…)”

and:

“A big debate in media is: can you get consumers to pay for online content?

“There will be a transition to people paying for [the] internet. Unfortunately, a lot of the people promoting the internet have other monetisation theories, such as search, which is ‘free’ to the consumer. Believe me, it’s not free to the retailer. The real question is: can you get people to pay for content on the internet? That will happen over time. If you’re a newspaper publisher and you’re giving information free on the internet and charging a subscription fee [for the paper], I don’t understand the logic.”

Full interview at this link…

And this:

“Long or short? Newspapers? Short James Murdoch? Long Hedge fund regulation? Long Share prices? Neutral The European economy? Short Nicolas Sarkozy? Long Ben Bernanke? Long Barack Obama’s healthcare plan? Disaster – short Twitter? Neutral Barry Diller? Long.”

• Rob Grimshaw on the paywall backlash
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• ‘We don’t see this as a paywall’, says Express and Star
• Salford Star: Council newspaper costing £27,797 a month – what impact on local news?
• Charlie Beckett: Do we have an information overload?

As reported all over the shop, yesterday saw the launch of the online news aggregator site, The Daily Beast, captained by former editor of Tatler, Vanity Fair and The NewYorker, Tina Brown, and backed by Barry Diller, of IAC/InterActiveCorp.

PaidContent had managed a sneak preview, but the likes of Roy Greenslade, and Journalism.co.uk had to wait till its official grand unveiling yesterday afternoon.

Named after the fictional tabloid in Evelyn Waugh’s 1938 novel, Scoop, Tina Brown describes The Daily Beast, on her site, as: “the omnivorous friend who hears about the best stuff and forwards it to you with a twist.”

Her motley crew boasts the satirist Chris Buckley, former McCain adviser Mark McKinnon, Project Runway’s Laura Bennett and Facebook’s Randi Zuckerberg.

The site’s bold red and black design has a large list of contributors and features a collection of news, opinion, blogs, links and video.

Over at Cyber Journalist Net they reckon it’s ‘about 30 percent original content’ and Gawker is having fun speculating about Brown’s spending habits.

Opinion in the US seems to be split on the site: Deadline Hollywood’s Nikki Finke thinks it ‘sucks’, but as the New York Observer points out she said that about Huffington as well.

Steve Johnson at the Chicago Tribune reckons there’s irony in the choice of title but doesn’t think that necessarily matters.

With absolutely no advertising on the site, it will be interesting to see whether The Daily Beast can survive in the online jungle. It seems to have had a lion’s share of initial hype at least.

• FT.com: The Daily Beast one year on
• paidContent:UK: Tina Brown’s new ‘Daily Beast’ previewed
• BusinessInsider: Advertising will arrive at the Daily Beast ‘by late spring,’ says Brown
• New York Observer: Daily Beast and Newsweek to merge
• MediaBistro: Tina Brown – ‘I would never ask a writer to work for free’