Editors' Blog | Journalism.co.uk » B2B

US study finds 92% of B2B journalists use LinkedIn

Sarah Marshall — Wed, 31 Aug 2011 13:38:36 +0000

A study by US company Arketi Group has found 92 per cent of journalists writing for B2B publications use LinkedIn, 85 per cent of journalists are on Facebook, 84 per cent use Twitter.

Out of the journalists surveyed, 58 per cent have a YouTube account, 49 per cent have a blog, 28 per cent use Flickr, 20 per cent use Digg, 18 per cent have a MySpace account, 15 per cent use Delicious and 14 per cent use Foursquare, according to this report.

Meanwhile, LinkedIn has published advice on its blog for freelancers and those who juggle journalism careers with other jobs.

For example, a freelance or part-time journalist may also be a yoga tutor and have to decide whether or not to include details of both careers in a LinkedIn profile.

Your first decision is whether you want to feature both careers on your LinkedIn profile. If you think it might be puzzling or even damaging to one of your jobs to feature both on your profile, then simply leave off your other employment. There is no rule that you have to show everything you do on LinkedIn.

If, on the other hand, you want to promote both of your jobs or careers, here are two ways to do that effectively:

Embrace the slash mark: Marci Alboher, author of One Person/Multiple Careers, coined the term “slash careerist” or “slasher” to refer to individuals who can’t answer “what do you do?” with a single word or phrase. If you’re perfectly comfortable being a tech salesperson/photographer or a lawyer/SAT tutor, then proudly display this as your LinkedIn headline.

You’ll also want to list both of these positions as your current employment in your profile. The way to include more than one job as current is to put the end dates of both jobs as “present”. Note that whichever role began more recently will be displayed first.

If, instead, you want to highlight one of your jobs more prominently (e.g., because you’re hoping to land a new job in that field or believe you’ll have more networking opportunities related to that role), then I recommend writing a profile headline featuring that role exclusively and listing it as your only current position.

The LinkedIn blog post aso has advice from freelancers who are seeking a full-time position.

Here is a Journalism.co.uk podcast on how journalists can best use LinkedIn

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Telegraph: Review of reviews of new BlackBerry PlayBook

Sarah Marshall — Wed, 15 Jun 2011 11:55:29 +0000

The BlackBerry PlayBook tablet went on sale in the UK today and B2B publishers will be watching take-up closely due to the popularity of BlackBerry phones with their readership.

The Telegraph has taken a look at a few of the reviews written since its launch in the US in April, most of which are critical of the new device.

With prices starting at £399 – the same as Apple’s iPad – the PlayBook has a smaller screen than the Apple device: a seven-inch screen, compared to the iPad’s 9.7-inch screen but the same processor and screen resolution and has more memory. It can also record HD video.

The device runs bespoke apps, Android apps and existing BlackBerry apps.

So, what do US reviewers make of the BlackBerry PlayBook?

Solid but unexciting, says Engadget:

“Right now, the BlackBerry PlayBook is a tablet that will come close to satisfying those users who gravitate toward the first word in its name: BlackBerry. Those who were more excited about the ‘play’ part would be well advised to look elsewhere, at least until Android compatibility joins the party. Then, well, anything could happen.”

The “herpes of tablets”, says CNN:

“One of the perks of being a tech journalist are all the new toys we get to try out – companies generally send us products for a week or two, and after trying them out they’re sent back to the company (it keeps us honest). Except for this PlayBook… every time we contact RIM asking where to send it back to we don’t get a response. It is the herpes of tablets – once you have it, you can’t get rid of it. And unlike herpes, even the person who gave it to you doesn’t want to see you again.”

The Telegraph’s full review of reviews is here.

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#newsrw: Countdown to Journalism.co.uk’s news:rewired event – are you coming?

Judith Townend — Fri, 18 Jun 2010 09:54:39 +0000

It’s just one week till news:rewired – the nouveau niche at Microsoft UK in London, our one-day event for journalists and communications professionals with a specialist subject or beat.

**Last chance to buy** We have a couple of tickets still available, so click through fast, to be in with a chance.

So who’s coming along on Friday 25 June? You can see a full list of delegates here; and a full list of speakers at this link. We’ve also created this Wordle showing the various organisations at which our delegates work (click through image to see larger version):

As reported on our news:rewired site, UBM is the best represented B2B publisher, with 10 delegates, followed by Reed Business Information in second, with five delegates and three speakers. Follow this link for further breakdown.

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#FollowJourn: Dan Raywood/online news editor

Joel Gunter — Wed, 03 Feb 2010 10:20:36 +0000

#followjourn: Dan Raywood

Who? Experienced B2B writer and editor

What? Raywood is currently online news editor for SC Magazine, which covers the IT security industry.

Where? Find his contact details and work history over on his LinkedIn page.

Contact? Follow @danraywood.

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

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Poynter: Nielsen to sell Mediaweek in US; closing Editor&Publisher

Laura Oliver — Fri, 11 Dec 2009 08:52:55 +0000

A long-term source of editor’s picks for this blog, US trade publication Editor&Publisher is being axed by parent company Nielsen Business Media.

The sale of the title, which provided industry news on the newspaper and newsmedia industry, will be accompanied by the sale of eight brands from the group’s media and entertainment division, including Adweek, Brandweek and Mediaweek.

Full story at this link…

Also Steve Outing, regular columnist for Editor & Publisher: Farewell, Editor & Publisher (We all knew this day would come); and also reports of support from the industry – but is it enough to rescue the title?

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PDA: B2B ‘news marketplace’ launches for UK

Laura Oliver — Thu, 28 May 2009 07:44:55 +0000

Beamups, a website where news organisations and producers can sell unused or archived footage, has launched in the UK.

The site launched in beta in the Middle East in April and has established deals with the BBC, Al Jazeera and ABC.

Content is sold with 40 per cent of the fee going to Beamups.

Full post at this link…

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Neil Thackray: The plight of the business magazine and the rise of the lone blogger

Judith Townend — Fri, 30 Jan 2009 12:57:09 +0000

Neil Thackray has 25 years experience in B2Bs, in senior roles at RBI, Miller Freeman and as CEO of Quantum Business. Most recently, he was CEO of Nexus Business Media, before stepping down a few weeks ago.

He gets off to a good start with his second blog post: ‘Starting a discussion about the future of B2B Media’. He looks at the effects of the internet on niche business to business publications. One effect “has been the result of the phenomonen you are reading now” – the rise of the lone or collaborating bloggers.

Meanwhile, far from business magazines being the ‘bible of the industry’, “they are reduced to being one of many sources of information in a world where reader loyalty is as fickle as a click on a Google search result,” Thackray argues.

Full story at this link…

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Paul Conley: B2B industry ‘as we know it’ about to collapse

Judith Townend — Wed, 10 Dec 2008 12:34:33 +0000

Following a research report, Paul Conley feels its time for him to say something he has ‘hesitated to say’. “The B2B industry, as we know it, is about to collapse,” he writes.

The B2B publishing industry currently now dominated by giant print companies and smaller web-only companies is about to collapse, he continues.

When the dust settles, B2B journalism will still be here – but many of the companies that make up the industry will be gone, he predicts.

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Ninety-seven per cent of ‘business decision makers’ use B2Bs online

Judith Townend — Thu, 13 Nov 2008 17:47:43 +0000

B2B websites are used by 97 per cent of ‘business decision makers’, a new study conducted by IPSOS for the Association of Online Publishers (AOP) shows.

The results, quoted from the AOP’s release:

97 per cent stated that B2B websites are the form of media most used for work
60 per cent ranked business websites as an essential source of information in their work
60 per cent consider business websites as providing information that they couldn’t get elsewhere

B2B websites are the first port of call when:

Researching/informing business decisions (56 per cent)
Researching/informing purchase decisions (55 per cent)
Gathering sector news (54 per cent)

“51 per cent choosing B2B websites as a preferred source of business information; B2B websites are also favoured over two and a half times more than TV, Radio, Magazines and Newspapers sources combined,” the AOP reported, in a release.

B2B sites are also shown to provide a highly effective medium for advertisers:

43 per cent are more likely to respond to advertising on a business website than advertising in other media
53 per cent of users are more likely to have confidence in, or do business with, a company, if it advertises on a business site they know
74 per cent trust a website more if it comes from a source that they know already (eg. business publication or industry body)

“82 per cent of all business decision makers use at least one B2B digital delivery mechanism for work, rising to 91 per cent among regular B2B websites users.

“Email alerts/newsletters are the most popular (51 per cent) followed by platforms which provide feedback: peer reviews, blogs and forums; but other systems such as RSS feeds, online seminars, podcast, vodcast and video streaming are gaining momentum.

“A core minority of respondents are currently using five or more of these delivery mechanisms; and overall 39 per cent, of those surveyed, expect to increase their use of digital delivery mechanisms in the next 12 months.”

Of those using five or more digital delivery mechanisms (70 per cent) found that B2B websites offer more engaging content and advertising than other business information sources and considered them to:

Offer instant access to information (79 per cent)
Save time (77 per cent)
Offer innovative ways to access information (74 per cent)
Allow business decision makers to interact with peers more efficiently (69 per cent)

“This is an important snapshot of the business community and their use of B2B websites, and further supports the insights gathered in the AOP Census 2008 which showed that our members are increasing their investment in content delivery methods including IPTV, mobile, vodcast, podcast and RSS feeds,” Liz Somerville, the acting director of AOP said, in the release from the AOP.

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Full shortlist of Association of Online Publishers award nominees

Laura Oliver — Tue, 02 Sep 2008 15:31:31 +0000

The full list of nominees for this year’s AOP awards, which span 16 categories (courtesy of the AOP):

Launch 2008
Guardian News and Media – guardian.co.uk/katine
Hearst digital – allaboutyou.com
IPC Media – Goodtoknow
James Publishing Ltd – World Reviewer
Redwood – www.yourfamily.org.uk
Channel 4/Zone – Channel 4 Food

Editorial Team – Business
Building – Building.co.uk
Centaur Media – thelawyer.com
CNET Networks UK – silicon.com
Dow Jones & Company – eFN.com
Incisive Media – Accountancy Age
Incisive Media – Legalweek.com
Reed Business Information – PersonnelToday.com
Reed Business Information – XpertHR.co.uk

Editorial Team – Consumer 2008
BBC Worldwide – bbcgoodfood.com
Financial Times – FT.com
Guardian News and Media – guardian.co.uk/sport
IPC MEDIA – nme.com
IPC Media – Nuts.co.uk
Sky News – Sky News Online
Trinity Mirror – Gazette Communities

Research & Insights Project 2008
Guardian News & Media – GNM Total Audience
IPC Media – IPC Media for The Origin Panel – Women’s Space
ITV Online – Ad Innovations-Itv.com
Orange UK – Exposure – Orange UK
Reed Business Information – Travolution
Trinity Mirror – ARRON 2007/2008 Digital Audience Research

Online Advertising Sales Team – Consumer 2008
Bauer Media – Bauer Media Digital Sales Team
Channel 4 – Channel 4
Financial Times – FT.com
Future Publishing PLC – Future Publishing – Digital Agency Team
Guardian News and Media – guardian.co.uk Ad Sales Team
Haymarket Consumer Media – whatcar.com
ITV Online – www.itv.com

Online Advertising Sales Team – Business 2008
CMPi – Building Magazine Online Commercial Team
Incisive Media – Accountancy Age Integrated Sales Team
Redactive Media Group – People Management online sales
Reed Business Information – RBI Job Sites
Reed Business Information – RBI e-Newsletters
UBM – BD & Building Virtual Careers

Innovation 2008
Financial Times – Mockingbird Model
Guardian News and Media – Guardian Publisher Network
ITV Online – Interactive Vouchering – Coronation Street and Harveys Furniture Store
Lonely Planet Publications – Lonely Planet Audio Phrasebooks for iPhone (and iPod Touch)
Jobsite (Assoc Northcliffe Digital) – BeMyInterviewer.co.uk
Lulu Enterprises UK – Lulu.com
TSL Education – TES Resource Bank

Cross-Media Project 2008
CMPI – www.thepublican.com/proudofpubs
Guardian News and Media – British Gas Greener Living Partnership
Incisive Media – Young Professional from Accountancy Age
IPC Media – The WKD Nuts Football Awards
Reuters Media – Bearing Witness: Five Years of Reporting War in Iraq
Seven Squared – ASOS ON FACEBOOK
TelecomTV – Mobile Planet
Times Online – Times Archive

Commercial Partnership
Bauer Media – Bauer Media Zoo Royal Marines 2008
Bauer Media – FHM / Nivea for Men Really Useful Guide
Channel 4 New Media – Ford Bite
Financial Times – Financial Times SST Commercial Partnership 2008
Incisive Media – Adviser Academy – IFAonline and JPMorgan
Reed Business Information – New Scientist Visions of the Future with UniversalMcCann for Microsoft
Telegraph Media Group – Telegraph Media Group and Cisco
VideoJug – Microsoft Office 2007 “It’s a new day, It’s a new office” VideoJug Series

Use of Video 2008
BBC – BBC News website
Channel 4 – Embarrassing Bodies
Financial Times – FT.com
Guardian News and Media – Zimbabwe election: The stolen ballots
IPC Media – NME.COM Video
News Group Newspapers – Sun TV
TelecomTV – TelecomTV
Telegraph Media Group – Telegraph TV

Mobile Site 2008
Brownbook Limited – Brownbook.net
Channel 4 – Big Art Mob
CondéNet UK – Glamour Mobile
CondéNet UK – GQ Mobile
Lonely Planet Publications – Lonely Planet m-site
News Group Newspapers – Sun Mobile

Online Community 2008
National Magazine Company – www.runnersworld.co.uk
News Group Newspapers – My Sun
Reed Business Information – Farmers Weekly Interactive
The National Magazine Co – www.babyexpert.com

Website 2008 – Business
Dow Jones & Company – eFN.com
Faversham House Group Ltd – www.edie.net
MarketClusters Ltd – StrategyEye
Reed Business Information – Hairdressers Journal Interactive
Reed Business Information – XpertHR.co.uk
Reed Business Information – Bankersalmanac.com
Reed Business Information – Farmers Weekly Interactive
TSL Education – www.tes.co.uk

Website 2008 – Consumer
Associated Newspapers Ltd – Mail Online
BSkyB – Sky News
Guardian News and Media – guardian.co.uk
IPC Media – marieclaire.co.uk
IPC Media – nme.com
National Magazines Company – youandyourwedding.co.uk
News Group Newspapers – Sun Online
VideoJug – www.videojug.com

Online Publisher 2008 – Business
Dow Jones & Company – eFN.com
E-consultancy.com – E-consultancy.com
Reed Business Information – Reed Business Information
RICS – RICS
TSL Education – TSL Education
Wildfire Communications – Wildfire Communications Ltd

Online Publisher 2008 – Consumer
Associated Newspapers Ltd – Associated Northcliffe Digital
BSkyB – BSkyB
Hearst digital – Hearst digital
IPC Media – IPC Media
Microsoft – MSN UK
News Group Newspapers – Sun Online
Telegraph Media Group – Telegraph Media Group

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Dow Jones: RBI buyer to be announced by October, says Reed Elsevier

Laura Oliver — Thu, 21 Aug 2008 12:57:32 +0000

A buyer for Reed Elsevier’s B2B publishing arm RBI is expected to be announced in October, a memo from Marianne van Leeuwen, the chief executive of Reed’s Dutch operations, has said.

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Online Journalism Scandinavia: Norway’s Journalisten – a role model for UK journalism trade titles?

Kristine Lowe — Wed, 20 Aug 2008 11:29:36 +0000

Kristine Lowe asks, is there a business model in covering the media for the media?:

(Disclaimer: Kristine works part-time for the Norwegian journalism magazine and website Journalisten and has previously contributed to Press Gazette and NA24 Propaganda)

Recording the miserable state of our industry, and listening to experts predicting its imminent death, is a daily plight for media hacks in the western hemisphere.

Newspaper readership for one seems to be in perpetual decline, a fact often bemoaned by the media columnist.

However, a recent article in MediaGuardian by former Press Gazette editor Ian Reeves suggests that the UK’s journalism trade titles, such as the National Union of Journalists’ (NUJ) The Journalist magazine and Press Gazette, are faced with an audience of hacks, who have lost the appetite for news about their own.

“You’ll never make money out of journalists,” Reeves quotes Haymarket’s Michael Heseltine as saying.

Yet that is exactly what the Norwegian equivalent of The Journalist does.

Journalisten.no recorded £1.4 million in revenues in 2007, despite competition from Kampanje (Campaign) – a trade magazine that also covers PR and marketing; NA24 Propaganda – a dedicated media news site; and the media sections of national and regional newspapers.

Roughly £800,000 of this came from advertising and £300,000 from subscriptions, leaving the magazine and news site, which are published by The Norwegian Union of Journalists (NJ), with a post-tax profit of £104,000.

Hardly enough for the hardened business world, but more than enough to justify the existence and further expansion of a ‘local newspaper’ for the country’s journalists.

The news site had 11,000 unique Norwegian-based visitors last week, while the main benefactors of the bi-weekly magazine are around 10,000 union members, who receive it as part of their union membership.

Other than union members, the magazine does have about 1,000 subscribers in the corporate and NGO sector, but not much has been done to market it to a broader audience recently.

The key to Journalisten’s revenues has been capturing the job classifieds market for media jobs, which is easier said than done in a more fragmented market such as the UK. Another minor stream of revenue for Journalisten is a database of PR contacts.

But Journalisten is hardly an isolated example: US-based media site Mediabistro, which also earns money from freelance listings, membership fees and training, must have had a decent turnover to have made it a worthwhile acquisition for Jupiter Media.

Swedish Résumé, owned by Swedish media giant Bonnier, is another contender with 15,000 unique visitors per day online and 29,000 readers per week for its magazine.

These are just two examples which spring to mind here and now, does anybody have other suggestions?

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Haymarket boss offers £10,000 reward for money-saving ideas

Laura Oliver — Mon, 04 Aug 2008 12:44:15 +0000

Michael Heseltine, chairman of Haymarket Media, is offering £10,000 prize money to staff who come up with the best money saving ideas for the publisher, Press Gazette reports.

The money will be divided between those who make the best suggestions by August 31, Heseltine wrote in a email to staff.

“Depending on the volume and nature of the response we will establish a small team of colleagues to appraise the proposals and allocate the £10,000.”

My suggestion: save by not setting up this small team. A winner surely.

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Haymarket revamps audio-visual industry site AVinteractive

Laura Oliver — Fri, 01 Aug 2008 12:17:21 +0000

Haymarket’s title for the audio-visual industry AV has relaunched its website to create a more multimedia resource for readers.

AVinteractive has been fitted out with a new forum and blogs, as well as a commenting function on all articles.

Online polls are another new feature on the site’s homepage and a video channel, RSS news feed and improved site search have also been added.

The redesign was completed in-house by Haymarket.

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Telegraph.co.uk: Press Gazette owner Wilmington faces takeover

Laura Oliver — Mon, 28 Jul 2008 12:57:20 +0000

Private equity group HgCapital is considering a formal bid for Wilmington, which publishes journalism trade magazine Press Gazette.

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