Tag Archives: avos

YouTube founders buy Twitter and Facebook analytics client

Two of the founders of YouTube who bought social bookmarking site Delicious less than a fortnight ago have announced that they have now acquired Tap11, a service that measures what is being said about a brand or business on Facebook and Twitter.

AVOS is a new internet company set up Chad Hurley and Steve Chen, who started YouTube, selling it to Google in 2006 for $1.65 billion, and it appears its two acquisitions will complement one another as they see “strong synergy” between the two platforms.

“Our vision is to create the world’s best platform for users to save, share, and discover new content,” said Hurley in a statement. “With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyse their links’ impact in real-time.”

So what is Tap11?

Tap11 has a similar layout to other third-party Twitter and Facebook clients, such as TweetDeck. When users post messages using the platform Tap11 analyses the reaction. You can monitor your brand, competing brands, plus individual campaigns and tweets and sort those reading your tweets by Klout score, a measure of online influence.

It is currently free for a trial period but your are required to register and users will later have to pay a monthly subscription.

According to AVOS, Tap11 currently works with more than 500 major brands, media companies, and agencies. Twitter selected Tap11 as a top six app at their Chirp conference. The platform is also a Webby Award winner.

How is it useful to journalists?

News websites could use Tap11 as a way of measuring what is being said about them on Twitter and Facebook, how many click-throughs, retweets and mentions each story gets and per-tweet analytics shown in easy to read graphs and charts.

Delicious users have until July to transfer to new owners

Users of the web-based social bookmarking site Delicious are being asked to transfer their accounts to AVOS, the social bookmarking and sharing platform’s new owners – the founders of YouTube.

Delicious transfer message

Users who do not to transfer to the new service will be able to access their accounts for approximately two months, after which time they will be closed.

Chad Hurley and Steve Chen, who set up YouTube and sold it to Google in 2006 for $1.65 billion, said their “first hand expertise enabling millions of consumers to share their experiences with the world” will be used in developing Delicious.

“We’re excited to work with this fantastic community and take Delicious to the next level,” Hurley said in a press release. “We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the web.”

In December, Yahoo stated Delicious “was not a strategic fit” within the company and then announced it was seeking a buyer.

The sale to AVOS was announced yesterday for an undisclosed sum.

What is Delicious and why is it useful to journalists?

When it appeared that Delicious was to be shut down, Paul Bradshaw wrote an article on his Online Journalism Blog of its importance to journalists.

I am hugely sad about [the closure] – Delicious is possibly the most useful tool I use as a journalist, academic and writer.

Not just because of the way it makes it possible for me to share, store and retrieve information very easily – but because of the network of other users doing just the same whose overlapping fields of information I can share.

Delicious is a social bookmarking service for saving, sharing, and discovering web bookmarks.

It was started in 2003 and acquired by Yahoo in 2005.

Instead of having different bookmarks saved on every computer, Delicious allows you to save and tag news articles or interesting sites and share with others.

The Delicious logo is often displayed on the share option of a news story.

Users build their own network to follow or have their bookmarks followed by other users.

By tagging saved bookmarks Delicious users can keep track of areas of interest.

delicious screenshot