Editors' Blog | Journalism.co.uk » audio streaming http://blogs.journalism.co.uk Online journalism news Fri, 25 May 2012 15:55:12 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Google ends Radio Ads scheme – cites same reasons as Print ads closure http://blogs.journalism.co.uk/2009/02/13/google-ends-radio-ads-scheme-cites-same-reasons-as-print-ads-closure/ http://blogs.journalism.co.uk/2009/02/13/google-ends-radio-ads-scheme-cites-same-reasons-as-print-ads-closure/#comments Fri, 13 Feb 2009 13:06:50 +0000 Laura Oliver http://blogs.journalism.co.uk/editors/?p=8121

After the search giant announced the end of its Print Ads scheme, Journalism.co.uk contacted Google about the future of its audio and TV ad initiatives.

Would they be affected? A resounding no from the Google spokesman.

Well, yesterday Google announced it will be closing its Radio Ads programme – citing similar reasons to the print scheme closure:

“While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for.”

Instead Google will focus on online audio streaming and advertising around this, phasing out the existing audio ads by May 31 and selling Google Radio Automation – the software that automates broadcast radio programming.

Up to 40 staff involved with the project are expected to lose their jobs, said Susan Wojcicki, vice-president of product management, in the blog announcement.

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