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Rusbridger: Guardian paywall ‘has not been ruled out’

March 25th, 2012 | 7 Comments | Posted by in Paid-for content

Part of a cartoon wall being created at the Guardian Open Weekend

Alan Rusbridger, editor of the Guardian, today asked readers what they were prepared to give back to the news group in return for journalism: money, time or data.

The first option, to ask readers to pay for an online subscription, “has not been ruled out”, Rusbridger told a session called “what might the Guardian’s future look like?” at the Guardian Open Weekend.

He suggested readers could give their time, perhaps volunteering to work shifts when they would moderate comments from fellow readers, a suggestion that is perhaps equally as surprising and seemingly unlikely as the idea of the Guardian putting up a paywall.

The third option Rusbridger proposed was that readers share personal data, such as their postcode.

All three options aim to make or save money, helping to compensate for the “£40 million-a-year which walked out the door” with the rapid decline in newspaper advertising.

You have to work on the basis that [revenue] is never going to come back.

Rusbridger added:

There are huge opportunities for journalism but it’s going to be a period of intense change.

In the same session, Andrew Miller, CEO of Guardian Media Group, explained the group is focussing on brand building, saying sustainability via digital relies on far more than “banners and buttons”.

Miller said:

The newspaper is fantastic product but is one of many products that people use to consume news.

Miller commented on the revenue generated by the Guardian’s Facebook app, launched in September - which has been downloaded by eight million users in six months and which saw Facebook users read 19 million articles via the app last month – saying “we only make a few hundred thousand pounds” via the app.

Earlier this week Journalism.co.uk reported that the Guardian app has generated more money than it cost to build.

Also speaking in the session was Janine Gibson, editor-in-chief of the Guardian US operation who seven months ago “took the Guardian-ness and put it in America”.

She talked about how the “audience is growing substantially” in the US.

We are trying to make [the audience] feel they are part of the international army of Guardian readers.

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Media moves: Telegraph gets Mike Seery; Guardian appoints new CFO

October 25th, 2010 | No Comments | Posted by in Jobs

Telegraph Media Group (TMG) has appointed Mike Seery as its new chief information officer. Seery, who was heavily involved in the Economist’s launch online, will take up the post on 8 November 2010.

Richard Halstead, who is already at TMG, has been promoted to group chief technology officer, reporting to Seery.

The group is replacing Paul Cheesbrough, who joined News International as CTO and is one of a host of digital executives to leave TMG for its Wapping-based rival this year, led by the departure of former Telegraph editor Will Lewis.

Meanwhile, the Guardian Media Group (GMG) has named Darren Singer as its chief financial officer. Singer takes on the role from Andrew Miller, who was promoted to CEO in July following Carolyn McCall’s departure. He joins GMG from WPP-owned global agency network GroupM where he was chief financial officer for Europe, the Middle East and Africa (EMEA).

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