Former head of mobile strategy for News International (NI), Andrew Bagguley has been hired as a consultant for Guardian News&Media (GNM), as the title begins its move into the mobile market.

Bagguley left NI in August following a reorganisation of the publisher’s digital arm. He helped The Sun and News of the World launch mobile websites and implement QR codes for mobile advertising.

After two years at NI Bagguley has just started at GNM, a spokeswoman for the group confirmed to Journalism.co.uk.

“We want to benefit from his experience launching mobile for News International so he’ll be working closely with our in house teams to formulate our plans,” she said.

GNM currently offers news alerts via text message and a version of Guardian.co.uk for PDA, SmartPhone and BlackBerry devices.

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