As of today the Liverpool Echo hits newsstands showcasing a new style. The Trinity Mirror regional title has undergone a major face-lift after consultations with its readership.
In a statement on the paper’s website, editor Ali Machray said the local paper needed to reflect the the city’s current vibe:
“There’s a buzz about Liverpool right now. And there’s a buzz about an Echo that will bring you everything that reflects the amazing resurgence of our city and its people.”
The new look publication will feature brand new education and health sections, a section for women and comprehensive local football content. It will also sport a new design featuring a new masthead and cleaner layout.
Following last week’s launch of The Birmingham Post’s ‘Post Mobile’ service, this week sees Trinity Mirror’s Newcastle Journal and Evening Chronicle follow suit with their own news services for mobile.
Plans are still on course for Trinity to have 13 of publications active on mobile by the end of the year.
Tags: Ali Machray, Alistair Machray, editor, Evening Chronicle, launch, Liverpool, Liverpool Echo, Local, newcastle journal, news services, the Birmingham Post, the Liverpool Echo, Trinity Mirror