Editors' Blog | Journalism.co.uk » Al Jazeera English

The Economist’s Twitter followers click links, Al Jazeera’s retweet, study finds

Sarah Marshall — Fri, 05 Aug 2011 10:13:57 +0000

A new study has looked at how six news sites’ Twitter followers engage and react to tweets. Twitter content publishing platform SocialFlow has assessed the Twitter audiences of Al-Jazeera English, BBC News, CNN, the Economist, Fox News and the New York Times.

The study is based on bit.ly and Twitter data from more than 20 million tweets posted by the seven million users who follow these accounts on Twitter.

It has revealed some interesting facts:

Engagement can be read in clicks. The Economist has a highly active and engaged audience in terms of both clicks per tweet and retweets per tweet, suggesting a high level of alignment between content posted and attention users are willing to provide.

Audiences differ in their willingness to consume and share information on Twitter. Al-Jazeera’s audience is the most active in terms of publishing and retweeting content on Twitter, while the Fox News audience generates substantially more clicks from its audience.

A large number of followers doesn’t necessarily translate into action. Despite being the largest account, the New York Times garners the fewest clicks per tweet when audience size is normalised and earns many fewer retweets when compared to accounts that are much smaller.

Timing and topical interest matter when seeking attention. By arranging audience tweets into topic maps, we were able to visualise the flow of attention between topics of interest, across the different audiences.

It is worth being aware that this is what SocialFlow does: it offers solutions to businesses wanting to maximise the effectiveness of their tweets by timing them to get the most reaction.

Click throughs

One of the points the study draws out is that where the Economist’s highly engaged Twitter audience clicks on links to the associated news article, Al Jazeera’s audience behaves differently. The study finds Al Jazeera English has the most retweets per tweet but followers are not necessarily clicking links – an all important goal for web publishers.

The takeaway for publishers is one of topics, network and timing, as the report states.

Knowing when an addressable audience is available and what topics they’d like to engage in is key to earning their attention.

The study also points out that a Twitter audience is measurable and this should be analysed and used “to inform content development strategies and marketing planning”.

While clicks bring immediate returns, retweets and other forms of audience participation raise trust and brand awareness, both imperatives for maintaining sustained growth. A high number of followers is not indicative of an engaged audience; a high click-through rate doesn’t necessarily yield other engagement metrics such as retweets and new followers.

By paying attention to long established demographics, collective audience behavior and the mercurial and fickle moment-to-moment signals, we step away from conjectures, generalisations, and assumptions, and leverage the audience itself in determining how best to interact.

SocialFlow has also created a Twitter visualisation looking at engagement with @AJEnglish. Topics have been mapped using over the period of an hour. The larger the topic node, the more it was discussed on Twitter during that hour. Click on the visualisation to download SocialFlow’s diagram as a PDF and explore it.

The full report is at this link…Similar Posts:

Wired: Al Jazeera English to launch social networking talk show

Rachel McAthy — Mon, 07 Mar 2011 16:29:52 +0000

Al Jazeera English will soon be launching a new television show called The Stream which will closely integrate online communities and the news by harnessing social networking in both the sourcing and reporting of stories, according to a report from Wired.

During the course of the show, they’ll read tweets and updates (and display them on-screen) as they come up. They’re also planning on interviewing guests via Skype — connection quality issues be damned. In a screen test we saw at the Wired offices recently, the hosts bantered with each other and with in-studio guests, but also responded to viewers’ @ replies, played YouTube videos, and Skyped with social media mavens around the world. The studio was liberally sprinkled with monitors, and the show frequently cut to fullscreen tweets while the hosts read the 140-character updates out loud, hash tags and all.

According to this Twitter account, The Stream, understood to be due for launch in May, will be “a web community and daily television show powered by social media and citizen journalism”.

Outlining the plan on Facebook AJEstream says it will initially cover about five stories a day, based on the work of journalists and producers trawling the web and also by using an element of crowdsourcing opinion online on what topics interest people the most.

See The Stream’s website at this link.Similar Posts:

BuzzMachine: ‘Cable companies, add Al Jazeera English NOW!’

Joel Gunter — Tue, 01 Feb 2011 16:02:17 +0000

Writing on his BuzzMachine blog, Jeff Jarvis has called for US cable networks to start carrying Al Jazeera’s English-language network.

Qatar-based broadcaster Al Jazeera has been covering the civilian unrest in Egypt but was effectively shut down by the Egyptian government on Sunday, according to reports. In the following days Al Jazeera journalists have been reportedly arrested and detained in the country.

Jarvis acknowledges that Al Jazeera English is available to stream online but tells cable companies that this just isn’t enough.

Yes, we can watch AJE on the internet. But as much of an internet triumphalist as I am, internet streaming is not going to have the same impact–political and education impact–that putting AJE on the cable dial would have. I can watch AJE in the Zurich hotel room where I am now; I want to be able to watch it on my couch at home.

Full post on BuzzMachine at this link.

The New York Times’ Media Decoder blog has also picked up on the difficulty of accessing Al Jazeera English from within the US. Media Reporter Brian Stelter talks about the issue in an NYT video.

As the uprising in Egypt nears its second week, a lot of people are calling this Al Jazeera’s moment. The Qatar-based broadcaster has been showing us pictures that most US broadcasters haven’t been able to get … Al Jazeera also has an English-language channel, but a lot of people don’t know it because it’s very hard to access in the United States … Most of us can’t watch it in the US unless we watch on our computers.

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CNN’s news priorities – compared to Al Jazeera’s

Judith Townend — Wed, 07 Apr 2010 11:12:06 +0000

A telling screen grab is doing the rounds – showing the discrepancy between CNN’s news coverage and Al Jazeera English’s.

It shows the two channel’s front online pages, captured on the day Wikileaks released its video showing previously unreleased footage of a US army attack in Iraq.

It looks like the two channels have quite different priorities. CNN goes for Tiger Woods and the iPad, while Al Jazeera puts the Wikileaks story top of its page.

Screengrabs at this link…Similar Posts:

YouTube and Al Jazeera English create video archive of Iraq elections

Laura Oliver — Tue, 09 Mar 2010 16:38:53 +0000

Al Jazeera English’s latest project in partnership with YouTube’s CitizenTube channel really is a great showcase for the power of video as a medium and how aggregated, short-form video can be a valuable addition to coverage of a news event.

AJE and CitizenTube have been collecting videos from Iraqi citizens before, during and after Sunday’s nationwide parliamentary election in the country:

Each of these videos features the perspective of a regular Iraqi, whose viewpoints and experiences are rarely shared in the news reports coming out of the country. Through video, we can listen to their voices, see their faces, and gain a better understanding of what it was like inside Iraq on this important day.

The videos are featured on CitizenTube’s YouTube channel and as part of Al Jazeera English’s interactive site on the Iraq elections under the header ‘Iraqi voices’. Some will also be featured on AJE’s TV broadcasts.

While internet in the home is by no means ubiquitous in Iraq, as this OpenNet Initiative report on the country suggests, many Iraqis took to uploading YouTube videos during the last conflict. The Iraqi government also launched its own channel on the site last year.Similar Posts:

Online anonymity: Journalism.co.uk joins the debate on Al Jazeera English

Judith Townend — Fri, 11 Sep 2009 15:30:26 +0000

Journalism.co.uk’s office – and me – got an appearance on Al Jazeera English this week. The media show Listening Post looked at the issue of online anonymity as part of today’s programme. It also featured Ian Reeves from the Centre of Journalism at the University of Kent, blogger Gaurav Mishra and Andrew Ford Lyons from the Committee to Protect Bloggers. It looked at the recent Liskula Cohen case in New York, Times v NightJack in the UK, and raised multiple questions about the practicalities – and future – of blogging without a byline.

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Arabian Business: Al Jazeera English ‘signs first major US TV deal’

Judith Townend — Thu, 25 Jun 2009 09:43:13 +0000

“Al Jazeera English will begin its foray into the American market on July 1 after signing its first major US distribution deal with a cable TV company in the Washington DC area,” Arabian Business exclusively reports.

According to AB’s report, Al Jazeera’s director general, Wadah Khanfar, said in an interview: “On July 1 we [AJE] are going to launch the first operation in cable distribution in the United States.”

Full story at this link…

(Hat tip: @amonck)Similar Posts:

Going it alone: Al Jazeera’s Gaza correspondents live interview FRIDAY 2pm (GMT+1)

Judith Townend — Fri, 24 Apr 2009 09:00:08 +0000

What happens when you find yourself as the only English-language television broadcaster at a breaking news scene?

What happens when that breaking news scene is a major war in the middle east?

That’s exactly what happened for Al Jazeera journalists Sherine Tadros and Ayman Mohyeldin earlier this year when Al Jazeera English found itself the only major English television broadcaster allowed inside Gaza.

Al Jazeera Gaza Correspondents: ‘Going it Alone’

A 12-day ban prevented other Western media networks entering the area – although the BBC used two producers already on the ground. Read this post by the POLIS researcher Nina Bigalke, on Charlie Beckett’s blog, for a fuller context. “If 12 hours are a very long time in the world of journalism, 12 days seem like an eternity,” Bigalke writes.

Journalism.co.uk first met Tadros and Mohyeldin, who reported from Gaza throughout the conflict, in February:

“To be the only English channel on the ground could be a ‘one-off experience’ during her career, [Tadros] said. While she thrived on being part of the only English-language media team on the ground – ‘everything we did was exclusive’ – Tadros was aware of the responsibility to cover as much as possible for an English speaking audience.”

Now it’s your chance to join in and put your questions to the pair. Visit this site at 2pm (GMT +1). Journalism.co.uk will be putting a series of questions, via CoverItLive, to Tadros and Mohyeldin about their experience. Was it liberating to find themselves without the BBC working alongside? Was it a daunting responsibility?

Leave your own questions in the comments below this post and they will be included in the interview. See you at 2pm (4pm Doha time). You can also submit questions to @journalism_live on Twitter.

UPDATE 15.00 BST: THIS EVENT HAS NOW FINISHED. Thank you for your questions and thoughts. Please leave additional comments on the subject of media coverage in Gaza below this post. If you participated and wish to comment on the use of CoverItLive in this format please send your feedback to judith at journalism.co.uk. Did it seem a good way to present an interview? Was the balance of questions between Journalism.co.uk and users about right? Many thanks in advance for your help.
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Thoughts from Doha: a Q&A with Al Jazeera’s Tarek Esber

Judith Townend — Wed, 15 Apr 2009 13:27:16 +0000

Tarek Esber is senior analyst for Al Jazeera Mobile & New Media and based in Doha. Intrigued by his recent online updates, Journalism.co.uk sent him over a few questions. Firstly, we asked him specifically about the Al Jazeera forum which took place last month, and then asked for more general observations about use of social and new media in the Arab world.

So, we noticed you tweeting from the fourth Al Jazeera forum last month – what was that all about? [TE] The Fourth Al Jazeera Forum was built on the success of past Al Jazeera Forums to debate, discuss, and extend the discourse on the critical dynamics of the Middle East in the context of a globalised world. The forum focused on key topics such as the new players in this emerging multi-polar world, the historical context of the power shifts, and the media’s role in this new political landscape. In addition, two case studies examined the war on Gaza and the instability in the Indian subcontinent. The forum was attended by an international mix of journalists, analysts, strategists, academics, and intellectuals to help bring these issues into focus, as well as leading thinkers and strategists were present to explore the evolving face of the region, its place in the global landscape, and the challenges in reporting it in depth. Speakers spoke in either Arabic or English, sometimes both, and live translation was available in English and Arabic.

What were personal highlights for you? This was my first forum so the whole event was a highlight for me. In particular though was the fact that the Creative Commons Team were there with Joi Ito, their CEO, chairing the first Workshop at the Forum – ‘Building Successful Media Projects in Open Networks’.

That particular workshop had a fascinating discussion about how media organisations can open up their content to their advantage. Our Creative Commons repository came up as an example of this as well as the new US government’s use of CC Licences.

Another personal highlight was the case study about the reporting of the War on Gaza, especially having the opportunity to hear Robert Fisk talk about that conflict. The discussion was particularly interesting to me, given the role Social Media played in the PR battle between the two sides. It was also the first major conflict that we as a New Media team had been able to cover using a variety of New Media tools.

We picked up your comment via Twitter that quoted Al Jazeera English managing director Tony Burman: “Western interest in our [Gaza] content being distributed via New Media shows demand for our kind of message/method”   What are your thoughts on that, as a member of the new media team? I should add that quote to my list of personal Highlights. Tony Burman was referring to the reaction our New Media initiatives received during the War on Gaza.

I think it’s great and as a New Media Team it’s exactly what we aim to do. A major part of our job is discovering new methods of communication – using the latest tools and services to reach out to and interact with new audiences. Inevitably most of the people using these new services tend to be based in the west.

There was also a huge amount of interest in the Twitter feed we set up just for news about the Gaza conflict. 5,000+ followers from all around the world and for a lot of them it was their first exposure to News from Al Jazeera. The feedback we got was fantastic.

Our Livestation stream, which allows anyone who has an internet connection to watch our English and Arabic channels live for free, also proved very popular. During the War on Gaza viewer figures shot up six-fold and the largest pool of viewers were in North America, a traditional dark zone for Al Jazeera. We’re working on that. Since the War on Gaza we’ve started to make a push to get Al Jazeera English broadcast in Canada and the USA: the IWantAJE.com site gives more information.

Our YouTube channels, in Arabic and English, were just as important. They have always been extremely popular but during the time of conflict we were one of the most viewed channels on there.

Did you find the Twitter activity surrounding the forum useful / something to learn from in future? We hadn’t planned to do anything on Twitter for the Forum this year. It was really a spur of the moment thing – I was at this Forum and a lot of very interesting things were being said. My natural urge was to tweet the most interesting parts especially as this was an invite-only event.

This was a personal reaction rather than a Al Jazeera New Media Team initiative. Some of the other members of the team were tweeting in Arabic as well and we set-up a Hastag (#AJForum09) for people to follow. It was all done using our personal accounts.

In the future, and we already have plans to do this for the AJ Film Festival this month, we might be better off setting up an official channel for the Forum so people can tune in specifically to hear what is going on rather than tweet from my personal account. It’s certainly clear that the interest is there. We’re also thinking about other things we can do for the next Forum such as taking questions via Twitter and trying to get some of the live streams online.

What are the most salient points about new media that came out of the forum? Well we’ve already talked about most of the larger points: The Creative Commons repository and the potential for Open Networks, our work during the War on Gaza and how New Media is helping Al Jazeera reach new audiences.

In the ‘Reporting from the Fragile World: Can the Global Media Reconcile with Changes in the Middle East’ session, New Media came up quite often, especially the online PR battle during the War on Gaza came up a few times. The extensive use of social media tools by both sides was unprecedented, especially the amount of preparation the Israeli government did before the conflict started.

In the same session some good points were made by Fahmi Howeidy, an Egyptian columnist and author, about political bloggers in Egypt. He mentioned that in Egypt, people under 30 don’t read papers, they read blogs as it is their method of escaping the government’s oppression of the media.

He also said that, while he didn’t feel political bloggers had much of an effect on government policy in Egypt, what they had done is made people aware of the governments attempts to control the media and dissenting voices.

He said that in the past, when journalists were arrested and imprisoned for speaking against the government, there wasn’t much national or international outcry but when bloggers were arrested, there was. This took away the impression that government officials were ‘Gods’ – it humanised them which means that they can be held accountable for their actions.

How does uptake/use of new media differ in the Arab and western world? Very interesting question, and it’s something I’ve been learning a lot about since moving to Al Jazeera in Doha from the UK. It’s hard to generalize about the Arab world as a whole as it’s really a diverse region in many ways.

Social media, in particular, seems to have really been embraced in the Arab world. There are more and more interesting Arab voices in the blogosphere everyday opening up their cities, their lives and their countries policies to the whole world. There are also a good number of Arab Social Media Services and more are being created every month. There is WatWet, the Arab Twitter and Ikbis which is usually referred to as the Arab YouTube. There are also Arab blogging platforms such as Maktoob.

But I digress from the question: How does it differ to the west? When I think about new media in the Arab world the first thing that comes to mind is constraints. There are technological constrains in some parts of the Arab world – good internet connectivity can be very expensive and might not be widely available. Hosting can also be an issue. Local hosting companies are rare in some parts and are usually expensive. Western hosting can be bought but the cost is still high.

Then there is censorship. In some Arab countries you can’t access services like Blogger or YouTube. In others you might be able to get started but soon find that if your content isn’t acceptable then your site might be blocked.

The biggest difference for me though is the reason people use the services. I feel that in some parts of the Arab world the services are mainly used as a way to escape restrictions in daily life. As with the example above about Egypt, it gives young people the chance to talk about their lives and their governments in a way they can’t do in public. That’s not to say people in the west don’t do the same, I just get the impression that it’s more widespread in the Arab world.Similar Posts:

DNA09: Event host Richard Gizbert on making a living from media-gazing

Judith Townend — Fri, 06 Mar 2009 16:20:16 +0000

Al Jazeera’s Richard Gizbert co-hosted this week’s Digital News and Affairs 2009 conference, leading sessions, asking questions and throwing in a bit of his own perspective. Journalism.co.uk managed to catch him for a quick chat.

Gizbert presents a weekly show called ‘The Listening Post,’ which looks at how the news is covered by the world’s media. The programme looks at the impact of blogs, online video and podcasts, as well as media in traditional formats. How did that come about?

In the 18 months between when Gizbert pitched the programme to Al Jazeera, and when the Channel launched in November 2006, all the online video sites really started taking off, he explains. It was a bit of a no-brainer, then, to use video and digital content in its programme: “let’s adapt to something where we don’t need people, and it doesn’t cost us any money – even I can figure that one out,” Gizbert jokes.

“In addition to that, the new media stuff keeps coming.” Gizbert has a ‘fairly young team on show’ and they respond to new material and ‘take it as it comes’. However, ‘we’re not really all that charged up with technology for technology’s sake,’ he adds.

Media is often too bogged-down by technological conventions, he says, citing as an example TV reporters’ obsession with reporting live from scenes where it makes no difference whether they’re there or not.

And why the media as a subject? Media is a powerful institution but compare that with coverage media does of media,” he answers. There simply is very little media analysis of media, he explains, adding that Al Jazeera English as a channel provided him with the freedom he wanted for the show. The channel ‘allows us to tell the stories we want to tell,’ he says.

The stories are there to be told, and it’s just as important right now, he said. “The media is misbehaving, and it’s going to get worse because everything is splintering. People are panicking (…) There’s an over-reliance on celebrity because that’s cookie-cutter stuff, they can get it and it’s cheap.”

Another gripe he has is with the concept of ‘media loyalty’. “I don’t want them to watch us [Al Jazeera] 24-7.” Watch other channels alongside, Gizbert says. “What I don’t get are ‘viewing habits’.

When people tell him ‘I take the Guardian’ or ‘I take the Telegraph’ he says ‘yeah, why don’t you read something else?’. “Why are consumers, who are so selective and open-minded about the other things in their life, so narrow-minded when it comes to media consumption?” Gizbert says.Similar Posts:

Gaza, African coverage and tonight’s RTS awards – breakfast table chat with Al Jazeera

Judith Townend — Thu, 26 Feb 2009 16:57:55 +0000

This morning Al Jazeera English’s managing director, Tony Burman, held a breakfast meeting in London and invited journalists along to ask about latest developments at the channel.

Burman is in town for tonight’s Royal Television Society Awards (2007/8), for which the channel has been nominated for the ‘News Channel of the Year’ award – and it’s up against BBC and Sky.

Burman was, however, not overly optimistic and said that he thought it would be the BBC’s win. However, “next year will be the Gaza year and we will be here again,” he told the group. We’ll report back with an update tomorrow.

Burman’s message was clear: the channel is increasingly strengthening its reputation (that includes within the US, he said) and he emphasised that the fact it broadcasts to nearly 140 million households, after two years on air (it launched in November 2006) was a feat he considered very impressive. Getting Al Jazeera onto the satellite and cable networks in North America is a priority, he said.

The real topic of the morning was the crisis in Gaza: the two correspondents, Ayman Mohyeldin and Sherine Tadros, who had been on the ground prior, and during the 22 day conflict were also there to answer questions.

It was again confirmed that Al Jazeera English was the only English-language broadcaster to report from the Gaza strip before the press ban was lifted (see a previous interview with the channel’s head of new media, Mohamed Nanabnay).

So, here a few of the things that were discussed. Journalism.co.uk will be following up in more detail on these and other points raised, in due course.

Gaza:

Tony Burman said that ‘coverage was really very comprehensive’ and that the reaction to the channel’s output ‘was a reminder that there is a hunger in the world, to get a sense of what is going on’.

The Al Jazeera site had, at times, seen a 600 per cent increase in traffic during Gaza coverage, he said.

Because Israeli, as well as other international media couldn’t access the area either during parts of the conflict, Al Jazeera was watched by a bigger Israeli audience too, he said.

Sherine Tadros, who said it was just ‘chance’ that she ended up reporting from the ground (she is normally the Jerusalem correspondent) said that ‘everything was a risk’. ‘There was no green zone,’ she added. She ‘wasn’t meant to be there’ she joked.

Tadros was asked to go and do a feature from the region before the media clamp-down became apparent, and she hadn’t even packed clothes to take, thinking that her stay would be brief.

To be the only English channel on the ground could be a ‘one-off experience’ during her career, she said. While she thrived on being part of the only English-language media team on the ground – ‘everything we did was exclusive’ – Tadros was aware of the responsibility to cover as much as possible for an English speaking audience.

There was no way they could go away and ‘Google’ for additional information, for example, she said. All the information from the ground had to be gathered by themselves directly. While Tadros said she was already quite familiar with the region, she also had to adapt very quickly to the surroundings and context, she said.

Ayman Mohyeldin described how other international broadcasters were eager to use their material and how he did then feed back to US networks. One of the main differences between the Arabic and English coverage was the level of detail in the reports, he said.

Reports can’t assume context for an English-language audience, whereas an Arab audience has grown up very aware of 60 years of history, he said. As a result, English coverage must supply more detail and background. So while the English and Arabic channels worked closely via multimedia channels (there is a joint new media team) and shared information and sources in their newsrooms, the output can vary.

The style of English reporting is also different, Tadros added. Whereas an Arabic channel might do one hour of footage inside a hospital, that wouldn’t be something they would necessarily do on the English channel.

Expanding into Africa:

With a good presence in Nairobi, Zimbabwe and Johannesburg they’re keen to meet the needs of a ‘growing’ African audience, Burman said.

In regards to whether a full bureau would be opening in Nairobi (to add to bureaux in Washington, Doha, London and Kuala Lumpur), Burman was hesitant. In the current economic climate he ‘can’t talk about expansion,’ he said. For now, little is being said about big investments he explained, adding that Africa is a very important region for them and more correspondents would be added around the continent.Similar Posts:

Update on Al Jazeera coverage of Gaza: mapping and incident lists

Judith Townend — Tue, 06 Jan 2009 14:17:20 +0000

Further to the Follow the Media comment we picked out this morning, here’s a visual explanation of Al Jazeera’s Gaza coverage. Senior New Media Analyst Riyaad Minty outlines the multimedia coverage in an interview on the English channel here:

Maps and incidents listings have been plotted on a specific ‘War on Gaza’ site, using Microsoft Virtual Earth.Similar Posts:

FollowtheMedia (Write On): A look at Al Jazeera English coverage of Gaza

Judith Townend — Tue, 06 Jan 2009 11:12:51 +0000

By and large, Al Jazeera is ‘doing ok’ in its Gaza coverage, writes Philip Stone. He takes a look at the aspects of its reporting and concludes that “its coverage of the Mumbai attacks and now Gaza shows it certainly has logistical advantages in that part of the world, and if it can only keep its reporters and anchors straight for a mainstream international audience, then it really can be a viable cable news alternative to CNN International and BBC World.”Similar Posts:

Al Jazeera English: Burmese blogger sentenced to 20 years in prison

Judith Townend — Tue, 11 Nov 2008 11:10:51 +0000

Nay Phone Latt, the Myanmar blogger who was arrested after anti-government protests last year, has been given a 20 year prison sentence.Similar Posts:

MediaGuardian: Former Al Jazeera executive loses discrimination case

Laura Oliver — Fri, 17 Oct 2008 15:05:10 +0000

An London employment tribunal has dismissed a compensation claim made by Jo Burgin, the former executive at Al Jazeera English. She was seeking substantial compensation from the television network on grounds of discrimination.Similar Posts: