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Beet.TV: The New York Times, real-time advertising and Twitter trending data

February 19th, 2013 | No Comments | Posted by in Advertising, Editors' pick
Image by petesimon on Flickr. Some rights reserved

Image by petesimon on Flickr. Some rights reserved

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media.

According to Beet.TV the tool “serves display advertising into stories as they are trending on Twitter, matched with the demographics of the users who ‘touch’ the story on the social network”.

In the video Zimbalist adds that the Times has been “tracking mentions of Times content in Twitter for a really long time”.

As a result the news outlet has “been able to look at different types of content and different people who spread the content and begin to model out which content will start trending”.

See a video of the discussion below:

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Jeff Jarvis: ‘Journalism has a model built on entitlement and emotion, not economics’

Jeff Jarvis keeping an eye on City professor George Brock. Image: Wannabe Hacks

Journalism is labouring under a business model based on entitlement and emotion, not economic reality, said leading media commentator Jeff Jarvis today at City Unversity’s Sustaining Local Journalism conference.

We need to understand the business model. I’m tired of the argument that journalists ‘should’ be paid, what successful business model was ever built on the word ‘should’?

Virtue is not a business model, just because we are doing good things that doesn’t mean we should be paid.

He said it was a model in need of disruption.

Some of my colleagues don’t like it when I use that term, disrupt. But welcome to the jungle.

We are a business that has to add value to the community in order to extract value back.

Jarvis set out three ways he thought that hyperlocal sites could make money in a difficult market space:

Developing new products and services to sell
Events (he cited US blogs running flea markets and buying club events)
The creation of sales networks

He only elaborated properly on the last of these, saying that individual bloggers are usually too small to interest city-wide advertisers but grouping together in a network can make them much more of a force to be reckoned with. “When it comes to journalism, he said, “we are better off doing things together”.

Philip John, director of the Lichfield Blog, blogged in March about the need for hyperlocal sites to build networks, writing that they bring about “a sort of collective consciousness whereby an improvement to one site is an improvement to all”.

With the likes of Addiply founder Rick Waghorn and Talk about Local’s Will Perrin acknowledging earlier in the day that just turning a profit as a local or hyperlocal blogger in the UK was rare, it was surprising to hear Jarvis talking about local blogs in US cities of 50,000–60,000 turning over $200,000 a year.

Jarvis admitted that is was a hard slog for hyperlocal sites to bring in ad money, but argued that there was a return in building networks. Giving AOL’s huge hyperlocal network Patch as an example, he said Patch was hiring a journalist for each of it 150 sites and paying them $40,000 a year. AOL wouldn’t be doing that if it didn’t think there was ad money there.

Asked whether journalists should be concerned about conflating journalism and sales – a recurring theme of the conference – Jarvis cited the example of Rafat Ali, founder of paidContent, who he said “had to go out and sell the ads at first, but retained his own moral compass”.

“It is probably our job as educators to guide students in these things”, he said, adding that in the end it is all down to credibility, which can be maintained even if a journalist is pitching in with the business side of things. Maintaining credibility is vital, he warned.

“If you lose credibility you lose your value.”

Also from today’s #citylocal conference: Hyperlocal ad sales and ‘the age of participation’

You can see a Chirpstory of some of the best tweets of the day at this link.

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UK national papers offering collective ad package

Marketing Week reports national newspapers across the UK are to join together to provide brands “with a collective advertising package that will see them sell ads on their own and rivals’ titles for the first time”.

The collaborative package offers brands dedicated space next to Wimbledon editorial in papers which are members of the Newspaper Marketing Agency, including broadsheets such as the Times, Independent and Guardian, as well as tabloids the Sun and Daily Mirror. Outlining the deal on its website the NMA says:

Simply choose a package to suit your target market and budget. In return, during the two week tournament, when all eyes will be on news from SW19, the NMA and the national newspapers that make up the NMA membership will serve you space alongside the cream of tennis journalism; in print or online.

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Twenty-seven new media, PR, communications and editorial vacancies this week on Journalism.co.uk

March 21st, 2011 | No Comments | Posted by in Jobs

These are the latest editorial, PR and media job opportunities from this week on Journalism.co.uk’s jobs board

Editor
An experienced finance and economics journalist/editor required for Futures and Options Intelligence (FOi), based in Billericay, Essex,
Salary: DoE
Futures and Options Intelligence (FOi)
Billericay, England
>>more

Dynamic managing editor/department head
We are looking to recruit an energetic, open minded experienced senior editor, who wishes to set up the editorial department from the ground up.
Salary: £25K-£40K DoE
International Media Organisation
London, England
>>more

Specialist ECM reporter
dealReporter Europe is seeking a specialist ECM reporter for a newly-created head of ECM coverage role.
Salary: DoE
Mergermarket Ltd
London, England
>>more

Deputy editor – Your Horse
We’re looking for a deputy editor to help shape a new era for our expanding equine business. The new look, recently re-launched Your Horse is all about helping readers to keep their horses healthy and happy and improve their riding and training skills.
Salary: DoE
Bauer Media
Peterborough, England
>>more

Team leader – International Coal
The position reports on the trading activity and news in the international coal markets, is involved in gathering pricing information and market intelligence, and publishes market commentaries, news updates and in-depth analysis stories.
Salary: DoE
Platts
London, England
>>more

Click on the link below to see more.

More »

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Future reports substantial progress online

February 9th, 2011 | 1 Comment | Posted by in Business

A decline in print advertising at specialist leisure publisher Future has been more than compensated by strong growth in digital, the group announced today.

Print ad income fell 10 per cent year on year in the last quarter of 2010, but digital grew by 25 per cent over the same period.

Online now makes up a third of Future’s total advertising revenue and the company said income from digital magazine subscriptions was also increasing “substantially”.

Chief executive Stevie Spring said in today’s trading statement: “We expect the trading environment to remain challenging throughout 2011 but our progress online and in tablet and mobile development is pleasing.”

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Newsquest ad revenue drops almost 8% but digital revenue is on the rise

February 1st, 2011 | No Comments | Posted by in Advertising, Business, Editors' pick

Fourth-quarter advertising revenues at UK publisher Newsquest were down 7.8 per cent year on year in 2010, while digital revenues were on the up, according to figures published by US parent company Gannett.

Gannett released its financial results for 2010 yesterday, including a detailed report of it’s fourth-quarter revenue.

The US company went on to describe Newsquest as “an internet leader in the UK”, claiming that its network of web sites attracted over 65 million monthly page impressions from approximately 8.8 million unique users in December.

You can read the full release from Gannett here…

Journalism.co.uk reported last week that staff at Newsquest titles in certain regions were understood to have been asked to take a week’s unpaid leave in response to “poor trading conditions”.

An internal Newsquest memo circulated in Wales, Gloucestershire, and the South Midlands said that revenues are “considerably below last year’s performance” and therefore action needed to be taken “to drive revenues and control costs sooner rather than later”.

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Ofcom to allow product placement on UK TV

December 20th, 2010 | No Comments | Posted by in Advertising, Broadcasting, Business, Editors' pick

Broadcast industry regulator Ofcom has announced that product placement will be allowed in UK TV programmes from 28 February 2011. The rules for paid-for references on radio broadcasts have also been revised.

Full news release on Ofcom’s website…

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paidContent: Northcliffe plans to tap into hyperlocal network for advertising revenue

The Daily Mail and General Trust (DMGT) says its regional publisher Northcliffe will “tap its LocalPeople hyperlocal network” in an attempt to reach more advertisers online, paidContent reports.

According to the group’s preliminary results published yesterday, Northcliffe recorded several declines in the year ending October 2010, with underlying revenues down £16 million (six per cent), reported revenues have dropped by 8 per cent and advertising revenues were also down by 7 per cent.

Presenting the results yesterday morning, CEO Martin Morgan told investment analysts that the group is “trying to give ourselves a good shot at capturing local information markets”, paidContent reports.

“We’re going to be taking the technology platform we’ve built (for LocalPeople) and merging it with the ThisIs sites,” Morgan told analysts. “So local people can concentrate on finding a garage, finding a plumber in such a way that provides a long tail of local advertisers – people who aren’t advertising in the local press, we think we can get them in.

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Mail Online helps DMGT to significant increase in digital revenue

Underlying digital revenues from newspaper websites owned by the Daily Mail and General Trust (DMGT) increased by 54 per cent in the year ending October, due to the “growing success of its primary website, Mail Online” according to the group’s preliminary results published today.

According to the published reports, circulation revenues at the group’s Associated Newspapers titles, which includes the Daily Mail, the Mail on Sunday and Metro, fell by an underlying two per cent while underlying advertising revenues were up seven per cent, said to have been driven by a “strong performance” from Metro.

Both the Daily Mail and Metro recorded their highest ever operating profit, the report adds.

DMGT’s regional arm Northcliffe recorded several declines, with underlying revenues down £16 million (six per cent), reported revenues have dropped by 8 per cent and advertising revenues were also down by 7 per cent.

Northcliffe: facing another tough year; UK advertising revenue in the first seven weeks down 7 per cent on last year, continuing year‐on‐year trend experienced in September (like‐for‐like decline of 8 per cent). Outlook for first quarter not expected to improve on this trend; will also be affected by higher newsprint costs; focus remains on reducing costs and new revenue opportunities.

Note: Underlying revenues are those adjusted for acquisitions and disposals made in the current and prior year.

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Digital revenue helping magazine publisher Future get back on track

November 24th, 2010 | No Comments | Posted by in Business, Editors' pick

Increases in customer publishing and digital revenue have helped magazine publisher Future get “back on track”, according to the company’s preliminary results for the year ending 30 September.

In the report, published today, Future claims that its overall revenues have declined by 1 per cent on last year, with net debt reduced by more than 50 per cent.

The publisher adds that its US business has returned to profit while customer publishing revenue has grown by 43 per cent in the last 12 months.

Advertising revenues declined by five per cent overall, but individually online advertising (which makes up 25 per cent of the advertising revenues) rose by eight per cent.

In the report Stevie Spring, Future’s chief executive said the results show the publisher is back on track.

We’ve returned our US business to profit – a key goal for the year. And made good progress against our strategic priorities – adapting and investing in our business to meet the needs of a rapidly changing content landscape.

Consumer confidence is still fragile on both sides of the Atlantic, so our outlook for 2011 must remain cautious even though we’ve seen an encouraging 5 per cent growth in the second half of 2010.

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