Editors' Blog | Journalism.co.uk » abce

Brand Republic: FT withdraws from ABCe audits for web traffic

Laura Oliver — Fri, 21 May 2010 09:08:13 +0000

In the same month that it launched its own metric for measuring readers across print, online and other media, the Financial Times has officially withdrawn from the monthly audit of UK newspapers’ web traffic conducted by the Audit Bureau of Circulations Electronic (ABCe). It’s been some time since the FT website’s figures were included in the monthly stats – listed as N/A below a print circulation figure in the monthly multi-platform reports issued by the auditor.

Says a spokesperson:

The FT no longer participates in ABCes as volume traffic measures have become less relevant to our advertisers and clients. We do not intend to compete on volume, rather the quality of our registered and subscriber readership.

Full story at this link…Similar Posts:

Regional online traffic compared; Johnston Press comes out top

Judith Townend — Thu, 25 Feb 2010 18:59:20 +0000

I’ve had a little play with today’s Audit Bureau of Circulations Electronic’s (ABCe) six-monthly multi-platform report for July – December 2009 and produced a few graphs.

Johnston Press was top of the traffic charts with 384,016 daily unique browsers – partly thanks to the Scotsman which attracted 86,694 daily browsers on average over the past six months. In second place for daily unique browsers (which ABCe now prioritises over monthly statistics as a better measure of site popularity) came Newsquest with 320,975 browsers. Closely behind, Trinity Mirror, which recorded 287,130. Of the bigger groups, it was Northcliffe in fourth position with 256,123. GMG saw the biggest drop-off overall when period-on-period monthly unique browser figures were compared: -17.8 per cent.

For the next multiplatform report, it could be all change: GMG regional titles will be part of Trinity Mirror, following the sale agreement earlier this month; and the effect of Johnston Press’ pay walls, launched in November may well have kicked in. They seem to have had a limited effect on this period’s statistics, but it’s worth noting that traffic had fallen for the Johnston Press network from 6,985,175 uniques in October to 6,161,875 in December 2009: down by over ten per cent in two months. Traffic had been dropping off since July, however, well before the pay walls were introduced and of course, the group has only rolled out the scheme over a few of its smaller sites so far. Unfortunately, the trialled sites don’t feature in the individual site break-down.

This chart shows the period-on-period change for each newspaper group, July to end of December 2009. (ie. compared with the previous six months)

Unique daily browsers, by regional newspaper group:

GMG Regional Network

Trinity Mirror

Iliffe News & Media Ltd (note that the largest column is its entire network overall, which includes other sites as well)

Johnston Press

Newsquest

Midlands News

Similar Posts:

NMA: How pay walls could affect the ABCes

Laura Oliver — Wed, 06 Jan 2010 09:06:49 +0000

How will website traffic measurement be affected by the introduction of pay walls? Suzanne Bearne considers the impact on UK newspaper websites audited by the Audit Bureau of Circulations Electronic (ABCe).

Full story at this link…Similar Posts:

The Media Blog: What’s the value of a journalist that Twitters?

Laura Oliver — Thu, 05 Nov 2009 09:25:58 +0000

Chie Elliott looks into the relationship between journalists that use Twitter and the Audit Bureau of Circulations Electronic (ABCe) results for their respective titles in this post.

“Media people are using Twitter as an instrument for sharing and crowdsourcing, for networking and live-reporting. A journalist with a popular blog or social media presence can only be positive for the publication’s brand. If Twitter is a waste of work time, time has never been so well wasted. Furthermore, if a journalist is creating content while simultaneously publicising the content carrier, isn’t that doing two jobs for the price of one?”

via The Media Blog: Are journalists who tweet value for money?.Similar Posts:

Journalism Daily: Council newspapers, INMA/OPA event and more editorial outsourcing

Laura Oliver — Thu, 13 Aug 2009 16:38:54 +0000

Journalism.co.uk is trialling a new service via the Editors’ Blog: a daily round-up of all the content published on the Journalism.co.uk site.

We hope you’ll find it useful as a quick digest of what’s gone on during the day (similar to our e-newsletter) and to check that you haven’t missed a posting.

We’ll be testing it out for a couple of weeks, so you can subscribe to the feed for the Journalism Daily here.

Let us know what you think – all feedback much appreciated.

News and features:

IPC titles hold steady in new ABCe report
Comment: ‘Council newspapers: a disaster for democracy’, Mark Wallace, campaign director, TaxPayers’ Alliance
INMA and OPA Europe partner to discuss future of news media
Liz Nickels leaves assistant editor position to go freelance

Ed’s picks:

Tip of the day:

Twitter tips for freelancers

#FollowJourn:

@rachcolling/freelancer

On the Editors’ Blog:

Similar Posts:

Malcolm Coles: How US traffic is vital for UK newspaper sites

Malcolm Coles — Thu, 30 Jul 2009 11:09:15 +0000

This is a cross-post from Malcolm Coles’ personal website. You can read other posts by Coles on the Journalism.co.uk Editors’ Blog at this link.

The latest figures for UK users from the audited ABCes together with Compete‘s figures for American site usage show how USA traffic is vital for UK newspaper sites.

On average, US traffic is 36.8 per cent of the UK traffic (i.e. there is just over one US visitor for every 3 UK visitors). The figure for the Telegraph is slightly higher (44.5 per cent) and for the Mail it’s a massive 62.5 per cent.

Newspaper site	USA visitors (Compete)	UK visitors (ABCe)	US users as % of UK
Daily Mail	5,199,078	8,316,083	62.5
Telegraph	4,087,769	9,184,082	44.5
Times Online	2,805,815	7,668,637	36.6
Guardian	3,676,498	10,211,385	36.0
Independent	1,317,298	3,781,320	34.8
The Sun	2,419,319	8,704,036	27.8
Mirror	748,098	4,907,540	15.2
FT.com	5,960,589	n/a	n/a
Express	63,216	n/a	n/a
Average	2,919,742	7,539,012	36.8

These figures are all for June 2009. The FT wasn’t audited in June’s ABCes. The Express isn’t in the ABCes.

They are further proof that the Mail’s success in the June ABCes was driven by American searches for Michael Jackson’s kids.Similar Posts:

ABCe Release: Brand Republic has published its first ABCe enhanced certificate

Judith Townend — Tue, 13 Jan 2009 15:24:47 +0000

Brand Republic has published its first ‘site-centric visitor profile data’ via an ABCe Enhanced Certificate, according to a release from ABCe. ABCe said that the website, part of Haymarket Business Media, is the first business-to-business website to do so.

Full release…Similar Posts:

ABCe success for Dennis Publishing

Stuart Goodwin — Thu, 30 Oct 2008 13:24:24 +0000

Dennis Publishing‘s latest Audit Bureau of Circulations Electronic (ABCe) figures have been released highlighting a growth in popularity for the publisher’s digital titles.

Dennis’ iGIZMO, which was launched in February, attracted an average of 101,785 unique users per fortnightly issue over the last year, a press release from the group said, while weekly title Monkey recorded 283,541 unique users on average and 1,009,298 for September.

The latest figures show a fourth successive rise in ABCes for Monkey, according to the release.

Fortnightly magazine iMOTOR’s issue average for unique users was 108,622 – 221,739 in September’s figures.

These audits prove that the digital magazine sector is a viable, growing and successful business model. In addition, these titles are really delivering for our advertisers,” said Bruce Sandell, head of NPD at Dennis, in the statement.Similar Posts:

ABCe opens six month audit option to all publishers

Fred Friedrich — Fri, 10 Oct 2008 10:04:09 +0000

Following the release of six month certificates for the regional press, media auditors ABC are extending the offer of twice yearly online audits to all media owners, from January 2009.

An ABC press release said yesterday that the new certificates will detail monthly and daily unique users or browsers for media publishers. Visual charts will also be available.

The existing monthly audits can still be conducted using ABCe.

The ABC statement explained that by choosing to report their online figures on a six month basis, publishers ‘are committing to continuous reporting of their online activity’.

Speaking in the release, Jan Pitt, director of magazines, ABC, said: “The response has been good so far, these changes are to give publishers more options and enable them to demonstrate to advertisers and media buyers their cross platform performance.”

A guide to how the reporting options work can be downloaded from the ABC website at www.abce.org.uk.

Similar Posts:

Guardian debuts six-monthly ABCe figures for regional websites

Laura Oliver — Tue, 30 Sep 2008 12:38:02 +0000

Guardian News and Media (GNM) has become the second publisher to officially sign up for the Audit Bureau of Circulations Electronic’s (ABCe) six-monthly web traffic audits, according to a release from the bureau.

The new audits will provide detailed daily, weekly and monthly breakdowns of unique user/browser and page impression figures for sites within GNM’s regional portfolio, which have previously reported web traffic stats on an ‘ad hoc’ basis.

Regional GNM sites getreading.co.uk, manchestereveningnews.co.uk and manchesteronline.co.uk , as well as thejobsmine.co.uk will be analysed as part of the new arrangement.

Online traffic data will be presented alongside print circulation figures for the titles, the bureau added.

GNM follows Northcliffe Media, which signed up 10 of its regional websites for the new certificate earlier this month.

In a press statement accompanying the announcement, Northcliffe said it plans to increase the audit to 20 sites by 2009, and to cover ‘all major urban and regional sites’ in the future.Similar Posts:

How did the national newspaper online sites report the August ABCes?

Judith Townend — Mon, 29 Sep 2008 16:24:08 +0000

This post has backfired a little: the original idea was to look at how the national broadsheets reported the ABCes because it’s always interesting when a publication or website has to report on itself – on its good or bad performance.

Here’s how the Guardian did it today:

That obsession [Team GB] most obviously helped the Guardian, which took advantage of the Beijing effect. That meant that guardian.co.uk remained the UK’s biggest online newspaper for August, attracting 23.11 million global unique users last month, a 46% increase from August 2007 and up 12% on July this year. The Guardian added 2.5 million unique users last month and still has the largest number of UK-based online readers: 8.77 million or 38% of its total audience.

And on the day itself like this.

And Telegraph.co.uk?

It looks like they didn’t.

Times Online?

It appears not.

Independent.co.uk?

Nope.

FT.com

No.

Please correct us if we’re wrong.

Looks like there was only one national newspaper who gave the August stats so much online space. But you could read about the ABCes at Brand Republic, Press Gazette, NMA and here at Journalism.co.uk. Or find the data for yourself here.Similar Posts: