Tag Archives: 2012

Government launches ‘virtual media centre’ for 2012 London Olympics

The government has launched the first few web-pages which will in time form its online media centre for the 2012 Games, giving the press a “single point of access for all government-related news stories”.

Content offered on the pages will include background information, logistics information and an image library. In a press release, culture secretary Jeremy Hunt, who has responsibility for the Games, said:

With London 2012 set to be the biggest media event in history, the UK Government is doing all it can to ensure the world’s media have everything they need.

Delivering an outstanding Olympic Games is not just about building world class facilities and infrastructure; it’s also about making sure the media can bring the sporting, cultural and human interest stories to homes across the world as quickly as possible.

These pages, plus the Government Olympic Communication Media Centre next year, will play crucial parts in making this Games the easiest to access for the media and their audiences. Between now and the start of the Games we will continue to work with media partners to ensure we’re doing all we can to meet their needs.”

The pages went live yesterday (24 October) and journalists can now sign-up and subscribe to the news alerts at www.culture.gov.uk/2012newsroom.

Reuters: Athletes can tweet at 2012 as long as not in manner of journalists

According to Reuters, athletes due to perform at the 2012 Olympics in London, have been told they can blog and tweet about their experiences of competing in the games, as long as it is “not done for commercial purposes”.

The decision comes from the International Olympic Committee, Reuters reports, which was said to actively encourage and supports athletes “to take part in ‘social media’ and to post, blog and tweet their experiences”.

Bloggers and tweeters must, however, restrict themselves to “first-person, diary-type formats”, must not report on events in the manner of journalists and must ensure their posts do not contain “vulgar or obscene words or images”.

According to the report, broadcasting of video and audio taken inside the venues remains banned but athletes may post videos taken outside the venues.

The IOC gets much of its revenue from the sale of television and online media rights and is therefore highly protective of their intellectual property in that regard.

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