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YouTube and Google News come together for publishers

July 1st, 2009 | 1 Comment | Posted by Laura Oliver in Advertising, Multimedia

YouTube is offering news outlets featured in Google News the opportunity to become an official partner of the site – with an aim to increase video views on both YouTube and Google News.

According to a post on the Google News Blog, a partnership will offer the chance of prominent placement of a news organisation’s videos on YouTube’s news page; and, if the videos are embeddable, the opportunity to appear as a featured video on Google News.

News outlets can apply to be part of the YouTube Partner Program, which will also include an advertising revenue share program – as explained by the program’s ‘partner benefits’ page:

  • “Share revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money
  • Participate in co-marketing & branded entertainment opportunities with top brand advertisers.
  • Utilize your own sales to sell your own ads.

Meanwhile, as reported by MediaWeek, Bauer and IPC Media have become two of the first magazine publishers to sell ads around their YouTube content on the site. They follow Channel 4, which struck a deal with the video-sharing site last month.

Google News Blog: A Call to News Publishers: How to Share Your Video.

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Google Blog: Citizentube tracking ‘way people using video to change the world’

June 17th, 2009 | 1 Comment | Posted by Judith Townend in Citizen journalism, Editors' pick, Social media and blogging

Google plugs Citizentube, a Youtube blog ‘devoted to chronicling the way that people are using video to change the world.’ Google’s post uses these as examples of the type of material the blog will showcase:

“[D]id you know that a nine-year-old recently used YouTube to successfully campaign to save his local kickball lot? Have you seen the video of a Guatemalan lawyer who predicted his own assassination on YouTube moments before it happened? Or did you know that YouTube and Google have launched a new technology platform for political debates, which allows you to submit and vote on the most important issues you want to discuss with political candidates?”

Full post at this link…

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Too old to become a journalist: The NCTJ exams

February 20th, 2009 | 1 Comment | Posted by Amy Oliver in Training

I finished my NCTJ course at Lambeth College a couple of weeks a go (hurray! And thank God – I don’t think I could have done another day of such intensive brain cramming).

My last week was spent doing back-to-back exams. For those about to embark on the law (court reporting and general reporting), PA (central and local government) and news writing exams you have my condolences. For those thinking about doing the course here’s what I wish I had known before I sat them:

Law
My absolute top tip? Start revising in the first week if you’re doing the fast-track course and probably if you’re on a longer course as well. That might sound obvious, but you will be so overwhelmed with learning shorthand that law can often seem like a subject to put on the back burner.

Get home from the lecture and look at your notes. Look at the handouts. Look at relevant case law in McNae’s Essential Law for Journalists and make a note of which case studies you’re going to learn for that particular topic. Do everything you can to get the law into your head.

Don’t be swayed by what the press are doing either: there was always fierce debate about this in class especially if a victim had been identified and, according to the law, shouldn’t have been. Go with what the book says just for the exam and leave your own opinions at the door.

Learn the strict liability rule and the elements of what makes a defamatory statement. You will need to write these out verbatim and it’s best to get them in your head early. Why not write them out in shorthand?

Attempting to learn the law syllabus is a bit like standing at the foot of Everest. The exam differs from public affairs (PA) in that you have to know it all and can’t really second guess what might come up and hope for the best.

Having said that, there are obvious headline topics: contempt, defamation etc. On my exam a lot of the questions were defamation-based so those areas would seem like the ones to concentrate on.

Go through old exam papers. The answers are quite logical, but it’s easy to miss a section of the law because you don’t realise it applies. If you’re doing a distance course you can buy past papers from the NCTJ.

Finally have a look at this YouTube video – it features Cleland Thom, who taught law and marked exam papers at various colleges and is now legal adviser to around 50 different newspapers, websites and radio stations. Here he gives his two pence on how and what to revise and how to pass. I came across this video at around 2am on the eve of my law exam when the desperation started to kick in. Hopefully it will be of more use to others.

Public Affairs
Again start looking at this early. It is so easy to put it off because of the shorthand and also because some topics are like having a conversation with the most boring person alive. The good news is that you don’t have to answer all the questions on the exam paper.

This should mean that you don’t need to bother learning some topics, but a word of warning here: make sure you do more than the bare minimum. If you’re relying on luck and probability you may get your fingers burnt. It’s good to have definite subjects that you know inside out and then have back up topics, just in case.

Getting yourself familiar with how central government is structured is also really useful. The teacher may assume that everyone in the class has a good general knowledge of things like the differences between the House of Commons and Lords so if you have no clue, swatting up can make other things easier to understand.

The exam, like law, must be handwritten. I don’t know about you, but I hadn’t written an essay with a pen for years. Get used to writing at length for long periods and do practice exam questions. Again those on the distance course can add to the NCTJ’s coffers further by buying past papers.

Good old Cleland Thom dishes out yet more advice in his handy ‘how to pass PA’ video.

Newswriting
To the uninitiated, you may think this will be an easy couple of hours to spend your life. Wrong. Spell someone’s name wrong and you’re likely to fail immediately.

The NCTJ try and trick you as well: my favourite one in the practice exams has to be the use of ‘Pinky and Percy’ rather than Perky for two, on-the-run parakeets (don’t ask). The younger contingent of the group didn’t have a problem with this obviously having no reference point to the cartoon. Watch out oldies.
Be careful with county and country as well. I got that in my exam and, luckily, realised at the last minute.

Apart from accuracy the most important thing to learn is what the actual news values are in the question. You will be given a press release with additional quotes from various sources. The news is often buried and not obvious and, with my exam, pretty much non existent.

Practicing writing papers and going through the marking guide and with others is the only way to get to grips with it. There might be more than one newsy element in the release so best to bung both as far at the top as possible. Also be aware that a news element can sometimes appear in one of the quotes.

And, you guessed it, Cleland Thom has even done a video on the news exam. He really, really wants you to pass.

Also watch out for the syllabus guidelines that come with the portfolio. These proved invaluable to me.

Good luck and have a holiday standing by for when it’s all over.

To read previous posts in this series, visit the ‘Too old to become a journalist’ feed.

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Guest bloggers for FT’s Davos coverage

January 27th, 2009 | No Comments | Posted by Laura Oliver in Events

The Financial Times has signed up a host of guest bloggers for it’s coverage of this week’s World Economics Forum (WEF) in Davos, Switzerland, which starts tomorrow.

Sir Martin Sorrell, Kofi Annan and British foreign secretary David Miliband will all be posting alongside FT editors and correspondents – you can read Sorrell’s first post at this link.

The site has set-up an ‘in depth’ microsite to host its coverage, which will also feature video reports and can be followed on Twitter @FTDavos.

Elsewhere YouTube got its users to pose video questions to the forum via its Davos channel – the most voted submission was from Pablo Camacho, a student and independent writer from Bogotá, Colombia, who will now attend the event on behalf of the site as a citizen reporter.

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Google closes Print Ads scheme

January 21st, 2009 | No Comments | Posted by Laura Oliver in Advertising

Despite partnering with more than 800 US newspapers, Google has decided to end its Print Ads scheme, which saw the search engine help partners run traditional print-based advertising campaigns.

According to a post on the search engine’s Let’s Take It Offline blog, the service wasn’t having the desired impact and resources behind the project will be reinvested in finding other revenue sources for publishers through Google’s products.

“We believe fair and accurate journalism and timely news are critical ingredients to a healthy democracy. We remain dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online. We have teams of people working with hundreds of publishers to find new and creative ways to earn money from engaging online content. AdSense, DoubleClick, Google Maps, YouTube, Google Earth, Google News and many other products are a part of our significant investments to innovate in this space,” said Spencer Spinnell in the post.

“These important efforts won’t stop. We will continue to devote a team of people to look at how we can help newspaper companies.”

Google began trialling print advertising in 2005. The ads will no longer be available from February 28, though campaigns already planned will be run until March 31.

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NPR’s Inauguration Report site goes live

January 19th, 2009 | No Comments | Posted by Laura Oliver in Social media and blogging

After we reblogged NPR’s proposals for inauguration coverage with a social media twist, it’s great to see the plans coming into action.

The broadcaster has created Inauguration Report, which features location-based reports from readers and listeners watching the inauguration events in Washington and elsewhere, submitted by text, Twitter, Flickr and YouTube.

By tagging their entries by location, e.g. L:lincoln for the Lincoln Memorial, NPR will map the accounts. Real-time updates from contributors will feed into this stream.

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MediaPost: Film critic’s YouTube channel shut down over copyright allegations

January 19th, 2009 | No Comments | Posted by Laura Oliver in Editors' pick, Legal

Kevin Lee’s use of short film clips as part of his video reviews would normally be regarded as fair use, but several complaints about his channel forced YouTube to protect itself under the Digital Millennium Copyright Act.

“[I]t seems as if perfectly lawful clips are being silenced at the whim of copyright owners who don’t like the thought of anyone other than themselves posting content,” writes MediaPost’s Wendy Davis.

Full story at this link…

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A week of innovation from Al Jazeera ends with launch of mobile sites

January 16th, 2009 | No Comments | Posted by Judith Townend in Broadcasting, Journalism, Multimedia

Media coverage on Al Jazeera English hasn’t always been positive, but since its launch it’s done some interesting things multimedia-wise: launching all its content on YouTube, in April 2007, for example (its English content page can be found here).

More broadly the Al Jazeera network, which includes the Arabic channels, has also not been afraid to try out new technology, with the launch of a ‘citizen-journalism upload portal’ for example.

This week we’ve reported on its video content partnership with the Independent newspaper site. While they’ve tightened up the PR act (no longer in-house, it’s managed by Brown Lloyd James, the same agency that handles press for the Telegraph group) these are newsworthy developments.

Events in Gaza have been a chance for Al Jazeera to experiment and show off its multimedia – through projects showcased at Al Jazeera Labs. Follow Al Jazeera’s head of new media, Mohamed Nanabhay, @Mohamed, on Twitter to find out more.

Particularly exciting is its release of material under a Creative Commons licence, in its 3.0 form – allowing other sites reproduce the broadcaster’s video content as long as they attribute the source.

Today comes further news from the broadcaster: the beta launch of its Arabic and English mobile websites, which will work on any mobile handset with web browsing ability.

“Users only need to bookmark the following web addresses on their mobile, for English news http://m.aljazeera.net/, and for Arabic news http://ma.aljazeera.net/,” a release from the company said.

“The mobile web initiative is one of the key services that is being launched as part of our New Media strategy”, Saeed Othman Bawazir, Al Jazeera’s director of technology, said in the release.

“The aim is to make our content more accessible to new audiences across various new platforms. With the launch of this mobile service, we hope to provide our audience with a customized news browsing experience on the mobile device of their choice,” he said.

This initiative includes ‘delivering video and other content over interactive platforms,’ such as YouTube, Facebook, Twitter, and iTunes, the release said.


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YouTube names winner of videojournalism contest

January 13th, 2009 | No Comments | Posted by Laura Oliver in Citizen journalism, Events, Multimedia

YouTube named the winner of its first journalist contest on Sunday. Arturo Perez Jr took the top prize in the Project:Report competition, which saw participants enter short films in three rounds of video assignments.

Perez was awarded the $10,000 funding prize to travel and work with the Pulitzer Center to produce a report at a ceremony on Sunday night. His winning entry ‘Abilities’ featured residents of Camphill, California – a community where adults with developmental disabilities live, learn and work together – documenting their day-to-day lives on video.

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News channel’s cit-j footage of Oakland shooting goes viral

January 9th, 2009 | 1 Comment | Posted by Judith Townend in Broadcasting, Citizen journalism, Handy tools and technology

The video of the police shooting of Oscar Grant III in Oakland, California, has spread quickly over YouTube in the last week, greatly influencing the nature of the media reports. The most popular video is the clip that originally aired on news channel KTVU, a FOX affiliate in the San Francisco Bay Area.

WashingtonPost.com reports:

“Handheld video-enabled cameras and cell phones at the ready, alert witnesses at the scene caught the shooting and the moments that preceded it from different angles.

“In one of their videos, an onlooker yells at a woman recording the scene: ‘Put it on YouTube!’

“Local and national television stations have aired and re-aired excepts from the raw and grainy videos, which have taken on a new life online.”

Imagine if such footage existed in cases such as the UK police shooting of Jean Charles de Menezes: how would reportage or subsequent events have been different? Would the UK media have used the footage in the same way?

Also – does film like this show that we have reached a point where video quality can be disregarded when it’s a strong news story?

Watch the YouTube video ‘Bart Police shooting in Oakland KTVU report‘ here:

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