Journalism.co.uk Editors' Blog » widgets

Sun’s Page 3 widget breaks download records

Laura Oliver — Tue, 22 Jul 2008 15:32:48 +0000

A Page 3 girl widget for RSS feeds, launched by The Sun on Friday, has beaten previous download figures for Sun apps after only three days, the newspaper has said.

The Keeley Hazell application (see below) was built using Adobe Air – a new piece of technology, which allows one widget to be built that will be compatible with both PC and MAC systems.

Further editorial developments are planned for the site over the next few weeks to build on changes to the site navigation and page design introduced last week.

The homepage is longer and features a panel on the right-hand side showcasing breaking news, ‘most read’ and ‘most discussed’ articles.

In addition, users are now taken directly to the article after clicking on a homepage headline, rather than visiting the section homepage.

The changes to the homepage have received criticism from media commentator Roy Greenslade, who asked if the revamp was a reaction to the Daily Mail’s recent relaunch.

However, Danny Rogers, The Sun’s editorial manager (online), said the new features were the result of long-running development.

“It has nothing to do with the Daily Mail. This has been going on for the last six months,” he told Journalism.co.uk, adding that the changes were aimed at displaying content in a more accessible and user-friendly way.

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Spleak launches new online communities

Laura Oliver — Tue, 22 Jul 2008 13:17:35 +0000

California-based startup Spleak Media Network has launched three new online applications for fashion, TV and gaming communities.

StyleSpleak, TVSpleak and GameSpleak will work in the same way as the company’s existing sites by providing short-form news and gossip updates alongside comments and contributions from users, and content from partnered media organisations such as Hearst Digital.

The Spleak applications are available on instant messaging platforms, social networking sites and mobile phones.

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News prediction game Hubdub launches widgets

Laura Oliver — Tue, 27 May 2008 11:51:38 +0000

Hubdub – the gaming website where you bet Hubdub dollars on the outcome of news events – has developed two widgets, according to the site’s official blog.

The market widget features a graph, which shows how different outcomes have been backed by users over time and what their changing probability is.

The prediction widget on the other hand lets users record their own predictions – and how much they bet – ‘for posterity’. To get this widget, users will be given a link as they post a question.

Earlier this year Journalism.co.uk interviewed Hubdub founder Nigel Eccles, who spoke of a revenue strategy that will involve partnerships with media organisations and publishers. Offering widgets is a great way to start this sharing of content and – with added trackbacks – of driving traffic back to the Hubdub site.

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Spleak apps deliver politics and sport news to social networks

Laura Oliver — Thu, 08 May 2008 15:00:54 +0000

Spleak Media Network has launched two new applications for delivering short-form sport and political news to social networks.

SportSpleak and VoteSpleak will serve up news headlines and gossip to users on social networks and instant messaging services, who can then comment on the updates to their friends.

Both will function along the same lines as CelebSpleak, which offers ‘tattles’ or short snippets of celebrity news to users including content from Hearst’s digital titles.

Content deals for SportSpleak and VoteSpleak, which have been launched in time for the forthcoming Olympics and US presidential election, will be announced shortly, the company said in a press release.

Spleak’s applications, which currently have over 100,000 active daily users, are available on AOL’s AIM, MSN Messenger, Google Talk, Facebook, MySpace and through SMS alerts.

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Hearst in content deal with social network firm

Laura Oliver — Tue, 15 Apr 2008 11:51:10 +0000

Hearst Magazines Digital Media division has entered into an agreement with instant messaging and social network firm Spleak, Media Week reports.

The deal will see content from titles including CosmoGirl and Teen distributed through the recently launched CelebSpleak application, which is now available on MySpace, Facebook, and AOL and MSN’s instant messaging services.

The app delivers ‘tattles’ – nuggets of celebrity news – and allows users to respond.

“There’s great value in both UGC [user-generated content] and professional, editorial content. Most of the time the two end up in conflict with one another, but Spleak has found the right way to combine the best of both worlds.” Morrie Eisenberg, CEO of Spleak Media Network, told Media Week.

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Washington Post Facebook app attracts 350,000 downloads

Laura Oliver — Wed, 26 Mar 2008 11:29:07 +0000

Jim Brady, executive editor of Washingtonpost.com, discusses widgets, podcasts, vodcasts and live streaming in the interview with Beet.tv below.

Brady says the Post’s political application on Facebook, which has been downloaded around 350,000 times, was a simple and relatively inexpensive way of promoting the WaPo brand.

However, he says that when experimenting with any new distribution methods – whether widgets, audio or video – it’s crucial to get the editorial content right first, regardless of what technology is in place.

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