Rob Curley: reflections and lessons from WPNIs Loudoun hyperlocal project
The self-confessed internet nerd from Kansas reflects on the successes and failures of the hyperlocal project his team developed while he was head of online product development at Washington Post Newsweek International.
Curley and several of his team have now moved on to develop online sweetmeats for the Las Vagas Sun - but Curley responds to an WSJ article about his development of a hyperlocal site for an area of Virginia near Washington - LoudounExtra.com.
The article headline called the project a flop - something Curley rejects.
However, he’s in agreement with the general tone on the piece, saying that the problems with the site were ‘poor integration of the site with washingtonpost.com and not enough outreach into the community’ but stands by the general aims and achievements of the site to connect to people on a local level as still being the primary focuses of newspaper websites.
Tags: hyperlocal site, internet nerd, Kansas, Local, online product development, online sweetmeats, Rob Curley, USA, Virginia, Washington, Washington Post Newsweek InternationalSimilar posts:
- Editor and Publisher: WPNI head quits, Post takes greater control over web elements
- BBC Trust says news website must review fact checking procedure
- Local newspapers must ‘own’ local news, says Curley
- Triblocal.com expands sites and into print
- While we were away… EveryBlock, LoudounExtra, BBC plans and more
