Trail Advertising Platform | Journalism.co.uk Editors' Blog

Brand Republic: MySpace gives advertisers more control with new platform

April 22nd, 2008 | No Comments | Posted by Oliver Luft in Advertising, Editors' pick, Handy tools and technology

MySpace has launched a trail advertising platform across its site aimed at giving advertisers great control over what they do across the social network.

The Community Builder platform allows advertisers them to build and customise campaigns.

The platform also providers analytics to help gauge performance.

Tags: Myspace, social network, trail advertising platform

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