Editorial outsourcing firm Pagemasters has announced a partnership with the Canadian Press to provide a range of production services, including design, sub-editing and headline writing, to titles in the US and Canada.

The new division, Pagemasters North America, will be a wholly-owned subsidiary of The Canadian Press, which already provides pagination services to Canadian daily newspapers including The Globe and Mail and Toronto Star.

The move by Australian Associated Press (AAP), the national news agency of Australia, which owns the editing company, follows a contract with Telegraph Media Group announced in January to provide sub-editing services for the Daily and Sunday Telegraph’s weekend supplements.

In a previous article in The Sunday Morning Herald, Pagemasters managing director Bruce Davidson commented on how useful a time zone difference is for the editing process: “The Telegraph can deliver pages at the end of their day, and when they come in the next morning we have completed the work.”

In today’s release, Davidson said: “The launch of Pagemasters North America is a major development and I believe one which has the potential to lead to significant changes in the editorial production model for US and Canadian newspapers.

“We will be heavily involved with The Canadian Press in setting up editorial production centres in North America, working closely with newspaper publishers as they grapple with the radical changes sweeping the industry.”

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Confirming the Telegraph’s plans to outsource some of its sub-editing operation to Australia in comments on Jeff Jarvis’ blog, Ed Roussel, digital editor of Telegraph Media Group, made the following statement:

“Reducing the cost of manufacturing and distribution is an imperative for any newspaper group that is determined to remain profitable, as we are (…) The principle holds true on the digital side. ITN creates our video content, providing quality and value that we would struggle to generate internally; Brightcove handles our video distribution; Google powers our search; Escenic provides our web publishing tool; we use software developers in Bulgaria and India.

“Newspaper-web companies should focus internal resource on what they do best: creating premium editorial content.”

Similar to Jarvis’ own mantra of ‘do what you do best and link to the rest’, Roussel’s ‘outsource the rest’ makes sense in a journalism industry where partnerships and collaboration, especially online, seem to be the way forward.

So, outsourcing – not all bad?

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A day that saw plenty of job cut announcements. Here’s the roundup for this evening and Journalism.co.uk will update tomorrow.

• Trinity Mirror: 78 jobs to go as reported at Press Gazette and Hold the Front Page. Press Gazette reported that a restructure will see journalists divided into four centralised multimedia divisions:

“The publisher has today entered into a consultation period with staff and said it envisaged 59 editorial jobs would be cut. It said it was committed to voluntary redundancies where possible.

“The bulk of the job losses will come in Liverpool, where the 175-strong editorial team will be cut to 132 and the Liverpool Daily Post will scrap its Saturday edition.”

• The Telegraph: 50 jobs editorial jobs cut: Fifty editorial staff are to lose their jobs at Telegraph Media Group, management told staff today.

“It is understood the cuts represent a 13-14 per cent saving to the editorial budget and will be brought into effect by Christmas at the latest,” reports MediaGuardian.

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Rounding off last night’s discussion panel hosted by New Media Knowledge on the future of the newspaper industry, panelists were asked what or who they would put their money on for success and survival over the next few years.

Martin Stabe, media blogger, former new media editor of Press Gazette and online editor of Retail Week, plumped for niche and expert content:

“I would bet on anyone who can create unique, high quality content. I’d bet on the Financial Times, the Wall Street Journal – those corners of more generalist publications that become more expert,” he said.

Newspapers need to have ‘the ability to compete with all the freely produced expert content that is sometimes better than what is produced by the professionals’, he added.

Neil McIntosh, head of editorial development at Guardian.co.uk, agreed that niche coverage could help newspapers compete with the blogosphere.

“In areas where blogs are working really well, mainstream media has two options: to raise its game and start covering those niches better; or it can get out and as Jeff Jarvis says, ‘do what you do best, and link to the rest’,” said McIntosh

“Those are two areas where mainstream media can move forward but it’s about acknowledging that this world exists.”

Assistant editor at Telegraph Media Group, Justin Williams said trusted brands and content areas such as finance, politics and certain sports are best placed to survive.

“Brands that are trusted and valued no matter how they are produced, those brands will still be here in 10 years time. You’re looking at areas like finance, politics, certain kinds of sport, where we still thrive. During the financial crisis most of us have turned to established news outlets,” said Williams.

“We’re positioned in those markets already, if we can hone in on what’s important to our readers and deliver it in a smart way, then we [newspapers] can be here in 10 years time.”

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Are there people in the media currently who can take the ‘radical action’ required to drive newspapers forward, Justin Williams, assistant editor of Telegraph Media Group, asked an industry gathering last night.

Speaking at New Media Knowledge’s (NMK) ‘What happens to newspapers?’ event, Williams said the Telegraph had ‘dropped the baton’ after it launched online and ’seeded the ground for the Guardian very quickly’.

“We’ve been playing catch up for the last two or three years. What is required is radical action. I’m not certain at the moment we have the people in the industry who have the ideas to be radical enough. I think we’re constantly behind the curve with technological change and development,” he said.

“No matter how fantastic our newsroom looks and our web-first model is, we still look at things through the prism of newspapers.”

This ‘prism of newspapers’ is driving publishers to look at e-reading and e-paper technology, which is tied to the idea of print and, if the current fortunes of the print format are considered, ‘the world has moved so far beyond’, Williams said.

Yet changes may be driven by new recruits at the Telegraph, including ’some pretty young people’, who ‘think utterly differently about what we [the Telegraph] publish and how we interact with it’.

New staff, he added, have been challenging the traditional idea of linear storytelling, suggesting a more ‘horizontal’ approach, for example starting with an interactive idea rather than a text article.

“They’re not necessarily coming from a news editor deciding what the agenda is and driving it down through the chain. It’s actually picking up on something that’s far more ethereal. It’s not user-generated content, it’s something far more nebular than that. It seems to feed an appetite,” explained Williams.

The title is keen to employ people who are ‘able to manipulate data in innovative ways’, he added. A specialist in data and mapping is currently being sought, though the paper has struggled to find the right candidate as yet, Williams said.

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Speaking at New Media Knowledge’s (NMK) ‘What happens to newspapers?’ event last night, Justin Williams, assistant editor at Telegraph Media Group, drew the audience’s attention to a new aggregation feature being used in Telegraph.co.uk’s recently relaunched finance channel.

A timeline of the current global recession has been created using free third-party tool Dipity. The timeline, which can also be viewed as a map, flipbook or list, aggregates both Telegraph content and items – predominantly news articles – from other titles.

Aggregating from external sources, which in this instance include the Wall Street Journal, Washington Post and CNN Money, is a first for the site, Williams said.

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