Online Journalism Scandinavia: VG.no adds blog trackbacks to articles with Twingly

Schibsted-owned VG.no has added a popular ‘trackback’ function, allowing the site to display what bloggers are saying about its articles.

Yesterday the site quietly opened its virtual doors for bloggers and started using Swedish blogsearch-engine Twingly to display links from bloggers below individual articles.

Previously the country’s second biggest tabloid Dagbladet had adopted the function for its news site, while the news sites of other influential Scandinavian newspapers, such as Svenska Dagbladet and Dagens Nyheter in Sweden, and Politiken in Denmark, have been using it for some time now.

Several of these papers have seen Twingly as a way of building a bridge to the blogosphere.

“Twingly has built a solid position in the Nordic market, so it was a natural choice. We see it as a way to enrich our articles,” René Svendsen, deputy editor for VG.no, told Journalism.co.uk.

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Online Journalism Scandinavia: More news sites using Twingly to link to blog reactions

Kristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. Today Online Journalism Scandinavia looks again at news sites linking to blogs.

Dagbladet.no, the online operation of Norway’s second biggest tabloid, has become the latest Scandinavian news site to use Twingly to show blog links to articles on the site.

Dagladet.no has been experimenting with Twingly since October last year, but last week announced that Twingly would now become the standard across the site.

However, the online newspaper said that articles dealing with very sensitive issues – those concerning murder, suicide and death – would not not have the technology applied to them.

“Our experiences with Twingly so far are very positive. There are so many interesting things happening in the blogosphere, and we think it is important that our readers can converse in their own rooms and extend the debate about our articles there,” Mina Hauge Naerland, a journalist involved with the implementation, told Journalism.co.uk.

“It’s also very interesting for us to be able to follow those conversations, it helps us improve our journalism.”

Politiken.dk, the news site of one of Denmark’s leading newspapers, started using Twingly a month ago, and the online operations of two of Sweden’s most influential newspapers, Svenska Dagbladet and Dagens Nyheter, have used Twingly for about a year.

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