Google ends Radio Ads scheme – cites same reasons as Print ads closure

After the search giant announced the end of its Print Ads scheme, Journalism.co.uk contacted Google about the future of its audio and TV ad initiatives.

Would they be affected? A resounding no from the Google spokesman.

Well, yesterday Google announced it will be closing its Radio Ads programme – citing similar reasons to the print scheme closure:

“While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for.”

Instead Google will focus on online audio streaming and advertising around this, phasing out the existing audio ads by May 31 and selling Google Radio Automation – the software that automates broadcast radio programming.

Up to 40 staff involved with the project are expected to lose their jobs, said Susan Wojcicki, vice-president of product management, in the blog announcement.

Tags: audio streaming, google, Google Inc., Print Ads, Radio Ads, search giant, Susan Wojcicki

Similar posts:

• Google closes Print Ads scheme
• BBC: Google and Yahoo to share ad space online
• Daylife targets online publishers with new multimedia service
• Nieman Journalism Lab: Google developing micropayment system in pitch to newspapers
• Associated Press launches story and picture service for mobiles

Googleblog: archived newspapers going online

Google is making it its mission to make old newspapers available online. The search giant will partner with newspaper publishers to digitize millions of pages of news archives, and hopes to make more newspapers accessible and searchable online. In time these archives will be blended into the main Google search results. Full story...

Tags: Archiving, google, newspaper publishers, search giant, search results

Similar posts:

• Google search looks to bloggers
• FIPP 09: Fears ahead for magazines – what concerns those at the top?
• Bloomberg: Google loses copyright cases in Germany
• Belgian newspapers seeking £39m damages from Google
• BBC: Google and Yahoo to share ad space online

Toronto Star: Google News respects copyright, says content specialist

Google News respects copyright and is not looking to move into content creation, Josh Cohen, content specialist for the search giant’s news channel, has said in a Q&A with the Toronto Star.

“…[I]t’s really about helping people to find the content that’s out there. We just don’t see ourselves as content creators. We’re more of a platform for that content,” he said.

Tags: Copyright, google, Josh Cohen, search giant, Toronto Star

Similar posts:

• Insite: Finding the people behind sites – an insite guide
• Innovations in Journalism – Reporterist, the ‘next generation wire service’
• Tip of the day from Journalism.co.uk – what are readers looking for online?
• Innovations in Journalism – browser archiving plug-in WebMynd
• BayTSP pilots copyright tracking technology on user-generated content sites