Video search engine blinkx signs up Telegraph.co.uk

Video content from Telegraph.co.uk will now be available through video search engine blinkx, as part of a new partnership announced today.

The publisher will share advertising revenue from ‘contextually relevant’ ads placed next to the clips by blinkx, a release from the company said.

The site already features content from Getty Images and previously agreed content deals with the Guardian and Euronews.

Tags: advertising revenue, search engine, Telegraph.co.uk, The Guardian, video search engine blinkx

Editor&Publisher: Tribune Interactive shakes up its digital team

Company has made appointments to Tribune titles to increase search engine optimisation and build online offering. Full story...

Tags: online, search engine, search engine optimisation, Tribune

Tip of the day from Journalism.co.uk - optimise urls for search engines

Online publishing: When choosing a content management system or blogging software, make sure it can include headlines in the article page's URL. It is more memorable than strings of numbers and good for search engine optimisation too. Tipster: Laura Oliver To submit a tip to Journalism.co.uk, use this link - we will pay a fiver for the best ones published. Full story...

Tags: content management system, Laura Oliver, Online publishing, search engine, search engine optimisation

NYTimes.com: Google’s Knol could compete with online content publishers

Google's recently launched online encyclopedia Knol is causing concern among other online publishers, who fear the company's business as a search engine could come into conflict with its new 'content publishing' venture. Google maintains that it is not creating content - posts to Knol are signed and edited by individual users - but acting as a 'conduit' on the web. Full story...

Tags: google, Knol, online encyclopedia, online publishers, search engine

A lesson in SEO from Charlie Brooker

Following the surge of comments generated by Charlie Brooker’s Comment is Free article, he’s asking this week what impact search engine optimisation could have on the quality of journalism online.

To take his point to the extreme Brooker gives us a fully SEO-ready article complete with celebrity names, certain pharmaceutical brands and political links (I’d mention them by name but that would start a kind of SEO vicious circle for this post).

As one commenter points out, Brooker’s got it spot on - at the time of writing his article occupies the top five slots when you Google the key SEO terms shown below:

Jokes aside - Telegraph.co.uk’s Shane Richmond has given us some insight into the site’s SEO strategy, would be good to hear what might be going on with the Guardian.

Tags: Charlie Brooker, google, search engine, Shane Richmond, Telegraph.co.uk, The Guardian

Innovations in Journalism - MediaGeeks

We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. So how about a search engine for the media? Welcome Mediageeks.org.

1) Who are you and what’s it all about?
I’m Howard Owens, I’ve been doing online media for 13 years and am a bit of a geek about it.

When I first started thinking about launching a site like [the journalism social network] WiredJournalists.com, I registered the domain MediaGeeks.org. I wanted to create a social network for media geeks just like me.

When Ryan Sholin and Zac Echola and I started talking about the concept that became WiredJournalists.com, they weren’t so sold on “media geeks,” so I had this domain sitting around … and I had been wanting to play with building niche/vertical search engines with Google. I launched my first vertical search engine for RVClub.com in 1998 (with the help of now defunct WaveShift), so this is a concept of long-standing interest.

2) Why would this be useful to a journalist?

Because it allows you to have a search filtered to just media/journalistic topics. Let’s say you’re curious about what media people say about coverage of Paris Hilton … well, a general Google search for ‘Paris Hilton and media’ won’t be fruitful, because of the gazzillion of non-media hits.This search filters out all the non-media sites, so you can get right to the heart of what media publications and media bloggers might be saying about PH and coverage of her.

That’s just an example, but it should point the way to how you can leverage a more filtered search of just media-related sites.

3) Is this it, or is there more to come?
It probably won’t get any more attention, except for adding more media sites as they came along. Google has upgraded the API for the Business Edition of its search product, but not the free version. I’m not sure I’ll have time to do any fancy programming to improve the search engine should those upgrades become available to the free version.

4) Why are you doing this?
Because I thought it would be useful to me (and it has been, though not as useful a I had hoped because even Google search doesn’t always work as well as it should), so I hoped it would be useful to others. Not many people use it, though - I’m not sure if that’s because it’s a bad idea, or a lack of publicity.

I suppose you could argue in a networked world, if it were a good idea, it would have caught on by now. But it’s free to me, essentially, so right now I see no reason to take it down. Maybe it will catch on yet.

5) What does it cost to use it?
It’s free.

6) How will you make it pay?
I don’t need to make it pay, but I would love it if people started using it and some of those Google ads got clicked on once in a while (all out of legitimate interest in the advertiser’s message, of course), and I got to make a little extra money each month. That would be great, but not required.

There is an aspect, too, of giving back to the community, which isn’t something you hear online journalists talk about much these days, but used to be a big concept of being a Netizen a decade ago or so. So, even while the site hasn’t caught on, it is at some level an attempt to give back for all the goodness I get from the web and the online media community.

Tags: filtered search, google, Howard Owens, media bloggers, media geeks, niche/vertical search engines, online journalists, search engine, search product

Online Journalism Scandinavia: Here come the Web 2.0 docusoaps

Swedes are getting so hooked on social media that for many web-crazy young things reality-TV has all but moved online.

Last night Twingly, the Swedish web company that supplies a blog trackback functionality to newspapers world-wide and last week launched its international spam free blog search engine Twingly.com, aired the first programme of its new reality-series on YouTube: The Summer of Code.

YouTube reality-show
“We have recruited four ambitious interns and given them six weeks to develop a visual search engine for blogs; Twingly Blogoscope,” said Martin Källström, CEO of Twingly.

“Everyone can follow what happens in the project via daily episodes on YouTube.”

The episodes will be uploaded Monday to Friday at 6 PM GMT (10 AM in San Francisco, 19:00 in Stockholm) and the first programme aired last night.

“Openness in this project is a way to show the daily life in the office,” said Källström.

“Generally people are not familiar with the stimulating working atmosphere in a start-up. Hopefully Twingly Summer of Code will inspire more people to join Twingly or other start-ups.”

Media increasingly about conversation
Last week, Twingly launched its search engine Twingly.com to track 30 million blogs all over the world.

Despite this global scope, Källström said Twingly will concentrate on being number one in Europe, working with several different European languages.

“Google has not improved its blog search for more than two years,” he told Journalism.co.uk.

The company has teamed up with newspapers in Spain, Portugal, Holland, Sweden, Denmark, Norway, Finland and South Africa, to show blog links to the news sites’ articles.

Källström added that his hope was for Twingly to be able to take on both Google and Technorati by providing more functionality and driving traffic to bloggers via its media partnerships.

“Media is more and more about the conversation between media and its readers. We see a very strong synergy between mainstream media and bloggers and try to provide a bridge that can improve this synergy,” he said.

Blogs have replaced docusoaps
Twingly’s target group for The Summer of Code will no doubt draw an audience of uber-geeks but a young Swedish reporter recently admitted she was addicted to a very different sort of ‘web docusoap’.

Madeleine Östlund, a reporter with the Swedish equivalent of Press Gazette, Dagens Media, claimed the country’s fashion blogs had replaced docusoaps (link in Swedish).

She confessed she found it increasingly difficult to live without her daily fix of intimate everyday details and gossip from the country’s high-profile fashion bloggers, a phenomenon Journalism.co.uk has described here.

“It is not their blogging about clothes that draws me in, rather it is the surprise and fascination with which I read about these young girls’ private lives. Surprise and fascination about how much they often reveal,” she wrote, citing posts about broken hearts, hospital stays, what they had for breakfast and descriptions of a caesarian birth.

Roll on the Web 2.0 docusoap about dashing media journalists, I say.

Tags: blog search, Denmark, Europe, Finland, google, Journalism.co.uk, Madeleine Östlund, mainstream media, Martin Källström, media journalists, media partnerships, Norway, Portugal, San Francisco, search engine, social media, South Africa, Spain, spam free blog search engine, Stockholm, Sweden, target group, The Netherlands, Twingly, visual search engine, web, web docusoap, YouTube

Pluck adds new features to social media technology

Social media firm Pluck has developed a new version of its SiteLife platform - the technology currently employed by Hearst Digital and USA Today to ramp up interactive features for users.

According to a press release, the new version (3.3) offers improved search engine optimisation to make content such as comments on news articles and forums more open to search engines.

It also gives more options for publishers when managing online communities.

Pluck’s technology, which handles user comments, ratings, recommendations, image and video sharing, forums, blogs and creates social network-style profiles for users, was recently implemented by the Guardian’s Comment is Free section.

Tags: improved search engine optimisation, media, media technology, online communities, Pluck, search engine, social media technology, The Guardian, USA Today

While we were away… EveryBlock, LoudounExtra, BBC plans and more

In case you hadn’t noticed, Journalism.co.uk was in Sweden last week covering the World Association of Newspapers annual conference and the World Editors Forum.

So no one misses out, here’s a round-up of what went down while we were away:

Guardian: BBC ends ‘licence fee’ plans for international news website
The Beeb has dropped proposals for subscription-based access to BBC.com

WSJ.com: Analysis of hyperlocal news site LoudounExtra.com
Following the departure of Rob Curley, chief architect behind the Washington Post spin-off site, WSJ asks if the site has found its audience a year into the project.

Editor&Publisher: 94 newspapers join Yahoo partnership
A total of 779 newspapers now have access to the search engine’s advertising technology and HotJobs ads.

Daily Mail: Sir Ian Blair advocates use of celebrity news videos as evidence in drug trials
Footage, such as the Sun’s infamous Amy Winehouse video and of Kate Moss snorting a white substance, should be presented to the jury in such cases, Blair has said.

Guardian: BBC’s new plans for personalisation of website
Plans to create a new rating, recommendation and personalisation system across bbc.co.uk will be put to the BBC Trust, according to the corporation’s latest programme policy statement.

Editor’s Weblog: Washington Post launches online publishing company
The Slate Group will feature a host of digital titles including Slate and The Root, with additional launches planned.

Telegraph.co.uk: Update on revamp of community blogging platform MyTelegraph
Communities editor Shane Richmond says a relaunch date will be announced by the end of next week.

Matthew Ingram: Globe and Mail removes pay wall
Number of subscribers was not enough to maintain the wall, says Ingram, who works for the paper. Some readers remain unconvinced, he says, pointing out one comment: “You can’t shut us out for a few years and then expect us to come back just because it’s free.”

MediaShift: Everyblock releases first special report
The hyperlocal data and news site has mapped information from a recent Chicago police bribery investigation as part of its first special report.

Tags: advertising technology, Amy Winehouse, BBC, BBC Trust, Chicago, Chicago police, Globe and Mail, hyperlocal news site, Ian Blair, Journalism.co.uk, Kate Moss, Matthew Ingram, news site, Online publishing, Rob Curley, search engine, Shane Richmond, spin-off site, Sweden, Telegraph.co.uk, The Root, The Slate Group, The Washington Post, World Association of Newspapers, Yahoo

Getting links with made-up content: clever marketing or unethical publishing?

A story on financial website Money.co.uk of a teenager stealing his dad’s credit card to pay for prostitutes ticked all the right boxes to be a search engine success.

And for those of you who haven’t come across it yet, it is too good to be true.

It’s made up, fictitious and fabricated to generate what the man behind it - Lyndon Antcliff - calls linkbait.

According to a blog post by Antcliff, the piece, which carried no byline and wasn’t on the news wires, attracted 14,000 links, in addition to being picked up by various other news publishers.

As he says in the post he’s not himself debating the ethics of such practice, but will ‘leave that to others who have a lot more time on their hands’, which is where this post steps in.

Yes - sites should optimise headlines for search engines and try to ensure the story keeps up with what the headline promises. But making content up is dangerous for a publisher’s reputation and unethical.

As Antcliff points out, it’s alarming that other media did not check the facts of the article before republishing it and the spread of the story proves he knows what he’s doing when it comes to optimising content.

It’s just a shame the same trial couldn’t have been carried out on a real piece of content.

Despite Antcliff saying he ‘pushed the boundaries of the ridiculous to make it obvious that the story wasn’t true’ it is still available on the website and until recently carried no label of it being hoax.

It now includes the note: “This story is a parody and is not intended to be taken seriously”, which doesn’t help explain things much, just makes the reader wonder why they’re publishing it.

Other media aside, doesn’t running content purely for linkbaiting purposes undermine Money.co.uk’s credibility to a worryingly low level?

Tags: Money.co.uk, search engine, search engine success, search engines