#Tip of the day from Journalism.co.uk – topic pages for SEO

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Online Journalism Blog: ‘Wolfram Alpha for journalists’

Paul Bradshaw takes a look at new seach engine (or computational knowledge engine) Wolfram Alpha, with a journalist’s hat on.

Bradshaw finds, for example: “From a journalistic perspective, [some of its] features are a time-saver if you don’t fancy browsing through almanacs and biographies for the same facts. But that’s it. And it’s not clear where the information is coming from or how accurate it is (Karen Blakeman, whose review is worth reading, told me it gets some things wrong, ‘even chemical structures’) – that’s the advantage of Google or Wikipedia: you can evaluate the credibility of the source relatively intuitively; Wolfram, however, presents itself as the source, and where links are given in ‘Source Information’ these are often just to homepages.”

Full post at this link…

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Read all about it: Get your headlines here

Sometimes a great headline is worth ignoring search engine optimisation rules – today’s examples in the Sun on Peter Andre and Jordan’s split show just that, as Peter Moore explains on his blog.

On that note – I’m grateful to the Brighton Argus’ web editor Jo Wadsworth for passing on this random headline generator – type in your four lines and have your own newsagent’s board.

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Tip of the day from Journalism.co.uk – an SEO slideshow

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Tip of the day from Journalism.co.uk – Search tool for scientific information

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Washington Times: UK start-up approached Google to buy Print Ads

London-based MediaEquals made an approach to buy Google’s Print Ad scheme, which the search engine last week announced would close next month.

Full story at this link…

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Google closes Print Ads scheme

Despite partnering with more than 800 US newspapers, Google has decided to end its Print Ads scheme, which saw the search engine help partners run traditional print-based advertising campaigns.

According to a post on the search engine’s Let’s Take It Offline blog, the service wasn’t having the desired impact and resources behind the project will be reinvested in finding other revenue sources for publishers through Google’s products.

“We believe fair and accurate journalism and timely news are critical ingredients to a healthy democracy. We remain dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online. We have teams of people working with hundreds of publishers to find new and creative ways to earn money from engaging online content. AdSense, DoubleClick, Google Maps, YouTube, Google Earth, Google News and many other products are a part of our significant investments to innovate in this space,” said Spencer Spinnell in the post.

“These important efforts won’t stop. We will continue to devote a team of people to look at how we can help newspaper companies.”

Google began trialling print advertising in 2005. The ads will no longer be available from February 28, though campaigns already planned will be run until March 31.

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The Associated Press: Google updates search index with old magazines

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Archant and Telegraph in geotagged search launches

Archant’s EDP24 site has released a new local business directory complete with search results plotted on a Google map, which can be refined by distance.

The directory builds on Archant’s existing jobs and property sites, Jobs24 and Homes24, which use geotagging technology to map the listings.

Built into the directory are a range of packages for advertisers looking to have a listing on the site.

Still no word on Archant’s geotagged news plans though…

In a similar vein, Telegraph.co.uk announced a partnership with vertical search engine Nestoria last week to ramp up its property listings.

As a blog post from Nestoria announcing the deal says:

“The partnerships has two dimensions: Telegraph users are presented with a Telegraph branded version of Nestoria property search, and Telegraph estate agents will have their 150,000+ listings displayed on Nestoria.”

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GlobalVoices: Danish newspaper publishers call for controls on Google links

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